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Top 5 SEO Mistakes to Avoid
The term SEO stands for Search Engine Optimisation. Essentially, it’s a handful of techniques used to make website content more visible to search engines. However, there is a lot more to it than meets the eye, and SEO can quickly snowball into a costly affair if performed without the right knowledge.
In this article we’ll discuss the top mistakes to avoid while performing search engine optimisation:
Mistake 1: Not researching the keywords
When it comes to writing SEO content, keywords hold the key. However, without using the correct and the most popular keywords, it’s like making a guitar and not giving it strings. The content will be useless, as it will not be noticed by search engines, which are based on algorithms that prioritise keywords and key phrases.
Fortunately, there are several online tools at your disposal to help you choose the correct keywords, such as Google’s Keyword Planner. Therefore you must employ them at every step of content writing to develop content that is rich in the correct keywords.
Mistake 2: Falling for Keyword Stuffing
Matt Cutts was once asked by a webmaster what the standard keyword density in keyword rich content should be – 0.7%, 7% or 77%? Pat gave the reply: Just go natural.
And that’s right there is the essence of creating “keyword rich” content. There is no point deliberately stuffing your content piece with keywords. Search engines these days are quite smart, and they can easily distinguish between keyword loaded content that also happens to be devalued (and which gets ignored, or worse, penalised), versus fresh, original content that has a natural amount of keywords and key phrases.
Mistake 3: Writing a meaningless/misleading meta description
Meta descriptions are where webmasters write a crisp summary of the website content. The idea therefore is to write a piece of text that captures exactly what the underlying content is about, and not waffle or mislead the reader (simply for attracting clicks).
Mistake 4: Not mending broken links
Websites that have a large number of pages often suffer from 404 or ‘Page Not Found’ errors. These are due to broken links, or links that lead to no particular page. Such links not only hamper a user’s experience, but also affect the “crawlability” of the website by search engines. Therefore it’s important for webmasters to find and rectify broken links as soon as possible.
Mistake 5: Not optimizing websites for mobiles
Given that mobiles have pretty much taken over as the devices of choice when it comes to web browsing, it only makes sense to optimise desktop based web pages for mobiles as well. In fact, so popular have they become that in February this year Google announced that it was launching a new search algorithm specifically for mobile internet users. It also announced that from April onward, it would count the mobile-friendliness of a website in its ranking factor.
Therefore keep in mind the above pointers. SEO when performed correctly can work wonders for your website, so it’s worthwhile to learn its pitfalls and avoid them along the way.