ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Top 5 SEO Mistakes to Avoid

Updated on December 26, 2015
Search Engine Optimization
Search Engine Optimization | Source

The term SEO stands for Search Engine Optimisation. Essentially, it’s a handful of techniques used to make website content more visible to search engines. However, there is a lot more to it than meets the eye, and SEO can quickly snowball into a costly affair if performed without the right knowledge.

In this article we’ll discuss the top mistakes to avoid while performing search engine optimisation:

Common SEO Mistakes To Avoid
Common SEO Mistakes To Avoid | Source

Mistake 1: Not researching the keywords

When it comes to writing SEO content, keywords hold the key. However, without using the correct and the most popular keywords, it’s like making a guitar and not giving it strings. The content will be useless, as it will not be noticed by search engines, which are based on algorithms that prioritise keywords and key phrases.

Fortunately, there are several online tools at your disposal to help you choose the correct keywords, such as Google’s Keyword Planner. Therefore you must employ them at every step of content writing to develop content that is rich in the correct keywords.

Mistake 2: Falling for Keyword Stuffing

Matt Cutts was once asked by a webmaster what the standard keyword density in keyword rich content should be – 0.7%, 7% or 77%? Pat gave the reply: Just go natural.

And that’s right there is the essence of creating “keyword rich” content. There is no point deliberately stuffing your content piece with keywords. Search engines these days are quite smart, and they can easily distinguish between keyword loaded content that also happens to be devalued (and which gets ignored, or worse, penalised), versus fresh, original content that has a natural amount of keywords and key phrases.

Mistake 3: Writing a meaningless/misleading meta description

Meta descriptions are where webmasters write a crisp summary of the website content. The idea therefore is to write a piece of text that captures exactly what the underlying content is about, and not waffle or mislead the reader (simply for attracting clicks).

Mistake 4: Not mending broken links

Websites that have a large number of pages often suffer from 404 or ‘Page Not Found’ errors. These are due to broken links, or links that lead to no particular page. Such links not only hamper a user’s experience, but also affect the “crawlability” of the website by search engines. Therefore it’s important for webmasters to find and rectify broken links as soon as possible.

Mobile Friendliness
Mobile Friendliness | Source

Mistake 5: Not optimizing websites for mobiles

Given that mobiles have pretty much taken over as the devices of choice when it comes to web browsing, it only makes sense to optimise desktop based web pages for mobiles as well. In fact, so popular have they become that in February this year Google announced that it was launching a new search algorithm specifically for mobile internet users. It also announced that from April onward, it would count the mobile-friendliness of a website in its ranking factor.

Therefore keep in mind the above pointers. SEO when performed correctly can work wonders for your website, so it’s worthwhile to learn its pitfalls and avoid them along the way.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)