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How To Track Visitors To Your Amazon aStore

Updated on September 15, 2014

How Is Your aStore Performing?

The Amazon aStore is a feature allowing Associates to configure an entire online store in a few easy steps, providing a complete shopping experience and can contain selected products offered by Amazon. These aStores can be promoted as stand-alone websites, or integrated into another website.

What isn't straight-forward is tracking the visitors that come to the aStore, and the stats that Amazon provide is pretty minimal. Using some free traffic counter services, such as Google Analytics or StatCounter, you can discover much more about how well your aStore is performing.

Amazon aStore is an Associates product that gives you the power to create a professional online store, in minutes and without the need for programming skills, that can be embedded within or linked to from your website.

How Many aStores Do You Have?

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Free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

How StatCounter Works

How StatCounter Works
How StatCounter Works

StatCounter is one of many free 3rd party statistic packages that let you see exactly how much traffic you are getting to your website. This tutorial shows you how to setup a project to track how many visitors you are getting to your aStore, but the principles will work for other similar services.

If you would prefer to use Google Analytics, instructions can be found below.

Creating a New StatCounter Project

Create a new project
Create a new project

First thing you need to do is sign up, and set up a new project. Enter the URL of your aStore, and pick the other options as appropriate. You will then need to get the code for your counter - you'll probably want to choose the 'Invisible Counter', and also the option for it to be 'HTML Only'.

Get The StatCounter Visitor Tracking Code - Unique To Your Project

Copy just the URL in the  trag
Copy just the URL in the trag

This is the important bit: Once you've got to the screen that shows you the tracking HTML you need, copy and paste that into Notepad (or something). The only part of this that you actually need is the src URL inside the tag. So, in the example shown above, you'd only need

Configuring Your aStore To Track Visitors

Track aStore traffic
Track aStore traffic

On the second page of the configuration screen for the aStore, there is a section at the bottom titled 'Configure Store Header'. You need to copy the URL for the tracking image into the box provided. This will then track every visitor to every page.Interpretting the results can be a little tricky, because Amazon give different URLs to each visitor that comes to your aStore. However, you will be able to see which are the popular entry pages, and get charts of your visitors and page views for the last month.

Visitor Tracking With CSS

An Alternative Approach

If you'd rather see a proper logo on your aStore, then you can put the tracking image into the CSS code instead. When you get to the "Edit Color & Design" page of the aStore configuration, click on "Edit CSS underneath the Theme selection box. There you can enter your own CSS code, and you will want to put the image tracker as a background image.

For example:

body {
  background:#FFFFFF url(;
  font-family:'Verdana', sans-serif;
  text-decoration: none;

What Data Will You Get?

Because it's not possible to install Javascript code onto an aStore, we'll need to us an image sprite instead. As a result the data you will get about the traffic will be limited, and won't include information like referrers or search keywords. But you will see the following metrics:

  • How many visits and pageviews there are per day, and the bounce rate.
  • Which countries your visitors are coming from, and which browsers they use.
  • Which pages and items on the aStore are most popular.

Google Analytics

Enterprise-class web analytics made smarter, friendlier and free.

Tracking an Amazon aStore with Google Analytics

How To Add Google Analytics Tracker to Your aStore

If you prefer to use Google Analytics, then you'll be pleased to know that it is possible to use Google Analytics without Javascript, and this will allow you to track your Amazon aStores too.Here's how to add the Google Analytics visitor tracking code to the aStore:

  1. Login to your Analytics account, and click on Add Website Profile
  2. Enter - this will allow you to track all of your aStores in one place
  3. On the next page, look for where it displays your Web Property ID.It should look something like this: UA-123456-12
  4. In Notepad construct your special tracking image URL, using your UA ID.»
  5. You can then enter this URL as the custom logo for your aStore (as shown above)
  6. After a day or two, you should start to see the data in your Analytics account

Useful Goals For Your aStore - With Google Analytics

One of the most useful features to be found in Google Analytics is the ability to set Goals, which tell you when visitors are close to buying something. Here are some Goals that you might find useful with your aStore:

  • Goal Name: View DetailGoal Type: URL DestinationMatch Type: Regular Expression MatchGoal URL: /detail/
  • Goal Name: Add To CartGoal Type: URL DestinationMatch Type: Regular Expression MatchGoal URL: /cart/add
  • Goal Name: View CartGoal Type: URL DestinationMatch Type: Regular Expression MatchGoal URL: /cart$
  • Goal Name: Item SearchGoal Type: URL DestinationMatch Type: Regular Expression MatchGoal URL: /search\?

Tracking Searches Within an aStore

Track site search with Google Analytics
Track site search with Google Analytics

Another powerful feature of Google Analytics is to track what your visitors are searching for within an aStore. You do this by editing the Profile Settings, and selecting the options shown above.You might also want to exclude these URL Query Parameters: _encoding, preview, x, y

Learn How To Use Google Analytics - Hit your target market every time!

How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?

Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
- In-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and more- Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, and more- Touches on brand tracking studies, usability research, competitive analysis, and statistical tools


Which Stats Package Do You Prefer?

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    • evankotler profile image

      Evan Kotler 

      6 years ago from United States

      Thank you this information is very helpful. I am going to start tracking all my Amazon store traffic now.

    • profile image


      7 years ago

      I've not been tracking this information but I do track most everything else. Thanks for the nifty tips and for dropping by for a taste of Hungarian pastry! Nice to see you Tim. ;)

    • nhotdeals profile image


      7 years ago

      I did not know you can use Google Analytics to track Amazon store traffic great posting.

    • profile image


      8 years ago

      Can you promote an aStore using Google Adwords?

    • MarcStorm LM profile image

      MarcStorm LM 

      9 years ago

      I have a question if you could help me!?! When I sign up for amazon affiliates and it asks for the website I'm using it on, do i enter or my squidoo profile page?

    • profile image


      9 years ago

      Very help full information. I have a small problem here. Can I name my amazon store as " Amazon store in My country" or " Amazon associated store in my country". Is it legal ? This is my first store your help will be highly appreciated.Thanks.

    • davidleetong lm profile image

      davidleetong lm 

      9 years ago

      Excellent and informative lens on astores :)

    • profile image

      achraf lm 

      10 years ago

      great lens; very valuable information

    • profile image

      franstan lm 

      10 years ago

      I am definitely going to keep this lens in my bookmarks

    • profile image


      10 years ago

      Thank you for great lens.

    • profile image

      TraderGirl LM 

      10 years ago

      Definitely going to re-read this information. I have an aStore for Kindle products and but never quite sure about tracking the results, was anybody even looking. This information is great. You are definitely going in my favorites. Thank you.

    • MargoPArrowsmith profile image


      10 years ago

      Great lens. I am adding it to Margo's Ultimate Squidoo Library: Business Branch

    • profile image


      10 years ago

      Looks like google has just placed a filter on all amazon astores so they don't rank anymore.

    • profile image


      10 years ago

      @fluffanutta: Me too!If they have completely filtered out astores it will be interesting to hear their reason as it sets a dangerous precedent. They may say it was duplicate content but my stores had unique content and personal reviews of products.

    • fluffanutta profile imageAUTHOR


      10 years ago from UK

      @anonymous: Ouch! I hope that's temporary...

    • jenms lm profile image

      Jen Schaefer 

      10 years ago from St Petersburg

      OK nevermind what I just said - I just saw that you talked about inserting the code in CSS so you could use the custom logo. :)

    • jenms lm profile image

      Jen Schaefer 

      10 years ago from St Petersburg

      OK this is good to know - I have not done much with aStores but am just now working on trying to use them and see if I can actually get some sales from them. Is there no other way than to use the code as your custom logo? I wanted to have a custom logo graphic (and have one already on the aStores I'm using).

    • HtCares profile image


      10 years ago

      I love all the useful information you provide. Thank you!!!

    • JessK LM profile image

      JessK LM 

      10 years ago

      I generally don't like the pre-made type affiliate stores, but I think I might take another look at the aStore. Thanks for the great info!

    • profile image


      10 years ago

      I will start my aStore before year end. This will be a good resource for me. Thanks.

    • paperfacets profile image

      Sherry Venegas 

      10 years ago from La Verne, CA

      Ohh MG! aStore? This online business is very complicated. I am going to check that lens out to. I think this lens will go to the top tier.

    • Linda BookLady profile image

      Linda Jo Martin 

      10 years ago from Post Falls, Idaho, USA

      I will take another look at the a-store. I abandoned mine because the buyers couldn't go from the store to their cart in Amazon and add other products from the Amazon site, so it all seemed very limited... to mainly things I could add, and things on lists. Is it still that way?

    • giacombs-ramirez profile image

      gia combs-ramirez 

      10 years ago from Montana

      As always, Fluff, your information is over-the-top useful!

    • MagpieNest profile image


      10 years ago

      Very useful. I've been thinking about setting up an aStore for a while. Will definitely use this approach when I do.

    • capriliz lm profile image

      capriliz lm 

      10 years ago

      Great lens on the Amazon astore. Good luck with the Tier 1 challenge.zo

    • PaulHassing LM profile image

      Paul Hassing 

      10 years ago

      Man, you really know your stuff! I'm daunted, but grateful! :)

    • profile image


      10 years ago

      This is inspiring me to do more astore work. ...Much success with the Tier One Challenge!

    • GonnaFly profile image


      10 years ago from Australia

      Oh my. So much to learn. I have never tried an astore either. Lovely clear instructions.

    • DecoratingEvents profile image


      10 years ago

      Interesting. I use a lot of Amazon but have never tried an aStore. May have to do that...

    • CCGAL profile image


      10 years ago

      Once again, you've knocked it out of the ball park for me. I didn't know I could build myself an aStore, let alone track visitors to it. This opens up a whole new world for me. Thanks!!!

    • pkmcruk profile image


      10 years ago from Cheshire UK

      I wish I had seen this lens when I was first setting up astores because being able to track visitors to an astore is a really useful thing to be able to do and you make it so straightforward!

    • kimbesa2 profile image


      10 years ago from USA

      Thanks for making this lens. Just in time to help beef up holiday marketing...

    • ILoveLegosToo profile image

      Tom Fattes 

      10 years ago from Naperville, IL

      Thanks for the great information. Tracking astore activity via GA should be a breeze now. I really like the GA goals you provided.

    • profile image


      10 years ago

      I am going to have to look into stats counter. thanks for this info, but the astore is something to look into and give serious thouht.

    • Kiwisoutback profile image


      10 years ago from Massachusetts

      I'll be using this information really soon. I just set up two different astores for separate niches, something I've had on my to-do list forever. Thanks for the tutorial, this will be a big help!


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