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Books for the tribe, about tribes

Updated on March 2, 2009

What book to read next?

One of the things every single member of the Triiibe has is a desire to read books (that's how you got here, I'm guessing). But which book?

Which book next?

That's what this Squidoo lens is dedicated to. All royalties go to charity.

My new book - Just in case you know someone who needs one...

It's important to note that I don't write books hoping that people will buy them. It's fine with me if no one buys them. I write them hoping that people will read them.

So, borrow a copy if you like.

Tribes: We Need You to Lead Us
Tribes: We Need You to Lead Us

This is the result of five years of thinking about what makes a tribe. It's a book for musicians, marketers, ministers and moyels. Okay, maybe not moyels.

 

Other books about community development and leadership - Add your own

Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Ma...

 
A Whole New Mind: Why Right-Brainers Will Rule the Future
A Whole New Mind: Why Right-Brainers Will Rule the Future

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment-and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a....

 
The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tai...

 
Here Comes Everybody: The Power of Organizing Without Organizations
Here Comes Everybody: The Power of Organizing Without Organizations

A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential r...

 
The Black Swan: The Impact of the Highly Improbable (Incerto)
The Black Swan: The Impact of the Highly Improbable (Incerto)

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.Why do we not acknowledge the phenomenon of...

 
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

Praise for Subliminal Persuasion "If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide." -Chet Holmes, author of The Ultimate Sales Machine "I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts." -Joel Bauer, author of How to Persuade P...

 
Ishmael:A Novel
Ishmael:A Novel

The narrator of this extraordinary tale is a man  in search for truth. He answers an ad in a local  newspaper from a teacher looking for serious  pupils, only to find himself alone in an abandoned  office with a full-grown gorilla who is nibbling  delicately on a slender branch. "You are the  teacher?" he asks incredulously. "I am  the teacher," the gorilla replies. Ishmael is  a creature of immense wisdom and he has a story  to tell, one that no other human being has ever  heard. It is a story...

 
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

Now in paperback, Ben and Jackie lay out the astonishing math of the short head of fanatics.

 
DUCT TAPE MARKETING
DUCT TAPE MARKETING

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

 
The Art of Possibility: Transforming Professional and Personal Life
The Art of Possibility: Transforming Professional and Personal Life

Contribute instead of trying to be the best of the best. It didnt change me overnight, it needs a lot of practice.

 
The Paradox of Choice: Why More Is Less
The Paradox of Choice: Why More Is Less

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become....

 
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

Understanding the amazing force that links some of today’s most successful companies If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish. What’s the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What funda...

 
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Most people don't know it yet, but branding is dead.Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:-Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. As branding guru Jonatha...

 
StrengthsFinder 2.0
StrengthsFinder 2.0

DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?

Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a gl....

 
Beyond Civilization: Humanity's Next Great Adventure
Beyond Civilization: Humanity's Next Great Adventure

In Beyond Civilization, Daniel Quinn thinks the unthinkable. We all know there's no one right way to build a bicycle, no one right way to design an automobile, no one right way to make a pair of shoes, but we're convinced that there must be only one right way to live -- and the one we have is it, no matter what. Examining ancient civilizations such as the Maya and the Olmec, as well as modern-day microcosms of alternative living like circus societies, Quinn guides us on a quest for a new model...

 
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be Persuasive

Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say...

 
Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America
Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America

Thomas L. Friedman’s no. 1 bestseller The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy—both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future. Friedman proposes that an ambitious national strategy— which he cal...

 
Ask Without Fear!: A Simple Guide to Connecting Donors With What Matters to Them Most
Ask Without Fear!: A Simple Guide to Connecting Donors With What Matters to Them Most

IS FUNDRAISING FUN FOR YOU?Are your board members beating down your door with new donors that are ready to make a gift? If that's not your reality yet, Ask Without Fear! by author, speaker and fundraising expert Marc A. Pitman is for you!In this fun, easy-to-read book, he:Explains in a step-by-step, easy to remember process how to build authentic relationships with your donors -- and help them connect with your cause in the way that matters most to them! Identifies time-tested research tools to....

 
Inspire! What Great Leaders Do
Inspire! What Great Leaders Do

A top business consultant and speaker lights the path to a positive, productive work environment What do the best leaders do to achieve greatness in the modern workplace that is muddled by fear, pressure for productivity, overwork? Inspire! offers business leaders a clear vision of what a positive, productive, inspiring organization looks like in these challenging and chaotic times, and how to get there. The key to extraordinary long-term performance lies in a transformational commitment to insp...

 
The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life
The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life

Many writers have commented on the massive social changes of the past few decades, but most of them have treated these shifts as something imposed on us, by technology or the marketplace. This is wrong, says Richard Florida: we've chosen to alter our values, work, and lifestyle, and for good economic reasons. Why have we done this?Florida finds the answer in the rise of a new social class. Like other classes, its basis is economic. Just as the feudal aristocracy derived its identity and values f...

 
The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism
The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism

It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time.In The Pirate's Dilemma, VICE magazine's Matt Mason -- poised to become the Malcolm Gladwell of the iPod Generation -- brings the exuberance of a passionate music fan and the technological savvy of an IT wizard to the task of sorting through the changes brought about by the....

 
Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

 
The Art of Learning: An Inner Journey to Optimal Performance
The Art of Learning: An Inner Journey to Optimal Performance

Josh Waitzkin knows what it means to be at the top of his game. A public figure since winning his first National Chess Championship at the age of nine, Waitzkin was catapulted into a media whirlwind as a teenager when his father's book Searching for Bobby Fischer was made into a major motion picture. After dominating the scholastic chess world for ten years, Waitzkin expanded his horizons, taking on the martial art Tai Chi Chuan and ultimately earning the title of World Champion. How was he able...

 
The Culting of Brands: When Customers Become True Believers
The Culting of Brands: When Customers Become True Believers

Doug's book is often overlooked, but loaded with juicy anecdotes.

 
Word of Mouth Marketing: How Smart Companies Get People Talking
Word of Mouth Marketing: How Smart Companies Get People Talking

Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral em...

 
Community: The Structure of Belonging
Community: The Structure of Belonging

Modern society is plagued by fragmentation. The various sectors of our communities--businesses, schools, social service organizations, churches, government--do not work together. They exist in their own worlds. As do so many individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. This disconnection and detachment makes it hard if not impossible to envision a common future and work towards it together. We know what healthy....

 
Killing Cockroaches: And Other Scattered Musings on Leadership
Killing Cockroaches: And Other Scattered Musings on Leadership

Pastor and popular church culture blogger Tony Morgan once worked as a city manager, a CEO-type job with the suit and tie, corner office, the works. Despite his top-rank status, Tony’s list of responsibilities still included killing cockroaches whenever a freaked out co-worker spotted one in the building. That’s where this unconventional, unforgettable book on church leadership begins. Morgan’s point is that great leaders don’t have to do everything. The key is to play from y...

 
Ogilvy on Advertising
Ogilvy on Advertising

A primer on leadership as well as a candid and indispensable document on all aspects of advertising from the man Time has called "the most sought after wizard in the business".

 
Nudge: Improving Decisions About Health, Wealth, and Happiness
Nudge: Improving Decisions About Health, Wealth, and Happiness

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet it...

 
In the Beginning...was the Command Line
In the Beginning...was the Command Line

This is "the Word" -- one man's word, certainly -- about the art (and artifice) of the state of our computer-centric existence. And considering that the "one man" is Neal Stephenson, "the hacker Hemingway" (Newsweek) -- acclaimed novelist, pragmatist, seer, nerd-friendly philosopher, and nationally bestselling author of groundbreaking literary works (Snow Crash, Cryptonomicon, etc., etc.) -- the word is well worth hearing. Mostly well-reasoned examination and partial rant, Stephenson's In the Be...

 
Ants at Work: How an Insect Society is Organized
Ants at Work: How an Insect Society is Organized

Individual ants manage their incredibly complex colonies with no one in charge--how do they do it? Ants have long been regarded as the most interesting of the social insects. With their queens and celibate workers, these intriguing creatures have captured the imaginations of scientists and children alike for generations. Yet until now, no one had studied intensely the life cycle of the ant colony as a whole. An ant colony has a life cycle of about fifteen years--it is born, matures, and dies. Bu...

 
The Word of Mouth Manual: Volume II
The Word of Mouth Manual: Volume II

Why is this book $45.00?* Only a few thousand have been made* It includes all of the material from Volume I* Its cover is entirely water resistant and sized to be used as a rainhat* There's a monkey on the cover (of course)* Each comes with a one-of-its-kind bookmark, cut from a massive piece of artwork by BzzAgent Artist-in-Residence, Seth. B. Minkin.

Of course, if you don't want to pay for this fantastic, water-resistant version, you can get the entire book for FREE in PDF form from 20...

 
Selling the Dream
Selling the Dream

Guy's book really established the genre. I still think it's his best.

 
A New Earth: Awakening to Your Life's Purpose (Oprah's Book Club, Selection 61)
A New Earth: Awakening to Your Life's Purpose (Oprah's Book Club, Selection 61)

The highly anticipated follow-up to the 2,000,000 copy bestselling inspirational book, The Power of Now With his bestselling spiritual guide The Power of Now, Eckhart Tolle inspired millions of readers to discover the freedom and joy of a life lived "in the now." In A New Earth, Tolle expands on these powerful ideas to show how transcending our ego-based state of consciousness is not only essential to personal happiness, but also the key to ending conflict and suffering throughout the world. Tol...

 
The Gift: Creativity and the Artist in the Modern World
The Gift: Creativity and the Artist in the Modern World

By now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. Widely available again after twenty-five years, this book is even more necessary today than when it first appeared. An illuminating and transformative book, and completely original in its view of the world, The Gift is cherished by artists, writers, musicians, and thinkers. It is in itself a gift to all....

 
Metamagical Themas: Questing For The Essence Of Mind And Pattern
Metamagical Themas: Questing For The Essence Of Mind And Pattern

Hofstadter’s collection of quirky essays is unified by its primary concern: to examine the way people perceive and think.

 
Gödel, Escher, Bach: An Eternal Golden Braid
Gödel, Escher, Bach: An Eternal Golden Braid

Douglas Hofstadter’s book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel Escher and Bach is a wonderful exploration of fascinat...

 
Emma (Penguin Classics)
Emma (Penguin Classics)

Everyone should read a Jane Austen novel once a year and this is easily the most approachable. She will teach you great writing by example.

 
The Art of UNIX Programming (The Addison-Wesley Professional Computng Series)
The Art of UNIX Programming (The Addison-Wesley Professional Computng Series)

Unix ranks among the great engineering accomplishments of the last half of the twentieth century, and its heir--Linux--seems already imposing and still on its way to achieving its full potential. Eric S. Raymond argues in The Art of UNIX Programming that the excellence of Unix derives as much from the fact that it was (and continues to be) a community effort as from the fact that a lot of smart people have worked to design and build it. Raymond, best known as the author of the open-source manife...

 
Best Website: Simple Steps to Successful Websites
Best Website: Simple Steps to Successful Websites

The Best Website® book shows how to profit at least $10,000 to $20,000 a month with your website business. The book details specifically "how-to" select the best type of web business to start, build a new website with Easy Web Design. Also, how to create remarkable Internet Marketing... with real results in 11 days! And finally a little known method about how to profit $100,000 in 30 days using a strategy no-one talks about.

 
Boomtown USA: The 7-1/2 Keys to Big Success in Small Towns
Boomtown USA: The 7-1/2 Keys to Big Success in Small Towns

This book examines how small towns best prosper by leveraging their resources and working with local and state officials to break through the "one-company town" mindset to attract industry and new business relocations. In the book, Jack Schultz identifies seven and one-half factors that small towns must employ to attract new business relocations or spur new business start-ups, including a collective vision, local support and an entrepreneurial spirit.

 
My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing
My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing

My Blue Goose exploits some of the latest trends in real estate marketing while incorporating ideas and tactics used by Fortune 500 companies throughout various industries. The 128 pages address subjects such as microsites, blogging, guerilla marketing, internet marketing, direct mail, social networking, public relations and contact creation. The book s title comes from an old Chinese tale about a boy with a very unique goose. The townspeople become intrigued with the blue goose after it is pl...

 
Great Boss Dead Boss
Great Boss Dead Boss

A book exploring the tribal dimensions of leadership in organizations. By looking at the dynamics of individual and tribal security and value, Immelman presents a compelling dive into human behavior in this business novel.

 
Boo Hoo: A Dot.com Story from Concept to Catastrophe
Boo Hoo: A Dot.com Story from Concept to Catastrophe

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.

 
Futurewise: Six Faces of Global Change (3rd Edition)
Futurewise: Six Faces of Global Change (3rd Edition)

The world is changing fast. In this new edition of his much admired book, Patrick Dixon explores six major trends that we all need to adapt to: Fast—speed will be everything; Urban—how the emphasis on cities will intensify; Tribal—conflicts of culture and conscience, for example in Europe; Universal—the forces of globalism; Radical—the reaction against 20th century values; and Ethical—a new morality.

 
Launching a Leadership Revolution: Mastering the Five Levels of Influence
Launching a Leadership Revolution: Mastering the Five Levels of Influence

Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have jointly created an in-depth, step-by-step guide for developing leadership skills.Utilizing an abundance of historical examples, the authors have developed a unique 5-step plan that charts a course for creating and maintaining strong leadership...

 
Why Business People Speak Like Idiots: A Bullfighter's Guide
Why Business People Speak Like Idiots: A Bullfighter's Guide

Ole!If you think you smell something at work, there's probably good reason--"bull" has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talkin...

 
Chasing Daylight: How My Forthcoming Death Transformed My Life
Chasing Daylight: How My Forthcoming Death Transformed My Life

As Steve Jobs said " Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." Use this book to inspire yourself when you are tempted to settle for second best.

 
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that....

 
Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers & Writers
Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers & Writers

Find out why you need a publisher ... like a fish needs a bicycle. Here's the book that is helping thousands of authors to unleash a 21st-century indie movement of writers and readers, by the #1 selling author in the Amazon Kindle bookstore. Elegantly combining mission and manual, Windwalker narrates the end of the old world of publishing due to the failure of major publishers to serve either readers or authors, issues a compelling call for change, and guides authors and independent publishers t...

 
Beyond Code: Learn to distinguish yourself in 9 simple steps!
Beyond Code: Learn to distinguish yourself in 9 simple steps!

Through his work with hundreds of technology professionals, Rajesh Setty has had a bird’s eye view of careers that soared and careers that stalled. In the IT arena, Setty noted that while some people succeeded beyond imagination, most people seemed to get stuck about ten or fifteen years into their careers. After careful observation, interviews and insights, Setty realized that the top performers in the IT services industry definitely had a different set of standard practices for distinguis...

 
The Cultural Creatives: How 50 Million People Are Changing the World
The Cultural Creatives: How 50 Million People Are Changing the World

ARE YOU A CULTURAL CREATIVE?Do you dislike all the emphasis in modern culture on success and “making it,” on getting and spending, on wealth and luxury goods?Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming?Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course?In this landmark book, sociologist Paul H. Ray and psychologis...

 
The Big Switch: Rewiring the World, from Edison to Google
The Big Switch: Rewiring the World, from Edison to Google

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer syste...

 
Viral Change: The alternative to slow, painful and unsuccessful management of change in organizations
Viral Change: The alternative to slow, painful and unsuccessful management of change in organizations

Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM us...

 
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing p...

 
Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture

Without question, Starbucks Coffee is one of the greatest business success stories of the past decade.  Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide.   But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success.  That’s because much of the company’s sage advice and weathered truisms exist so...

 
We Have Always Done It That Way: 101 Things About Associations We Must Change
We Have Always Done It That Way: 101 Things About Associations We Must Change

"We have always done it that way" is no longer a viable leadership philosophy for associations. The long-term growth and success of these organizations depends on their ability to innovate, and this book explores a wide variety of issues and ideas that should be the basis for meaningful dialogue about how to make that happen. By challenging association leaders to change the way they think, lead and run their associations, the authors hope to spark a genuine renaissance of associations in the 21s...

 
The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

 
Who Are You People?: A Personal Journey into the Heart of Fanatical Passion in America
Who Are You People?: A Personal Journey into the Heart of Fanatical Passion in America

OK, so this book isn't really about marketing OR leadership, but it is very much about Tribes and the passion that drives them.

 
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provid...

 

This one might surprise you - Churches are the original tribes

Jim and Casper Go to Church: Frank Conversation about Faith, Churches, and Well-Meaning Christians
Jim and Casper Go to Church: Frank Conversation about Faith, Churches, and Well-Meaning Christians

In this quick read, the authors visit churches all over the country... to see what makes them tick. What they're really doing, though, is an ethnographic field study of tribal behavior.

 

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      RalfLippold 3 years ago

      Zero to One by Peter Thiel

      http://twitter.com/zerotoonebook

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      sabnagi 6 years ago

      Good list of very interesting books. When I thought that its strange for me to know tribal cultures, you came up :) Thanks for sharing the same interests.

      Sab from Email Marketing Software

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      anonymous 6 years ago

      Cool, you have a nice lens here and I find it quite interesting. Anyway, do you have a post about how to do social media marketing really effectively? Lots of people including me are searching for that topic in the internet and if you do have, then it would be very helpful to us plus it can drive traffic to your site. Thank you, surely I will be back to keep an eye for more of your post and hopefully also the one that I been looking for. Best Regards, Andrew.

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      boatrouge21 6 years ago

      Its good to read this lense.Thanks for sharing it.

      Complaints

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      boatrouge21 6 years ago

      Its good to read this lense.Thanks for sharing it.

      Jay Discount

      Review JK

    • profile image

      miaponzo 6 years ago

      Thanks for this! Your books have helped move me into a different financial level... I have always been an entrepreneur, but your information is indispensable and has helped take me to new heights!

    • MikeEssex profile image

      MikeEssex 6 years ago

      Cool list, I'm just working through Tribes myself. Love the story about checking your email at 4am and the tuts from judgemental holiday goers. If you truly enjoy work then every day is a holiday.

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      NathanBrice 7 years ago

      "The old saying is wrong-winners do quit, and quitters do win. [PS The Dip just hit #5 on the New York Times bestseller list.]"

      I'm not being a jackass but shouldn't this read "winners don't quit, and quitters don't win."?

    • youthministry profile image

      Paul Turner 7 years ago from Birmingham, Al.

      Looks like your lens needs refreshing. :) Linchpin needs to be #1.

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      anonymous 8 years ago

      The Big Leap by Gay Hendricks. Find your upper limit and blast through it so you can soar in your genius zone. Not your excellence or competence zone... your GENIUS zone. You will make a huge leap in your life/career after reading this book!

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      desbaum 8 years ago

      Winning by Jack Walsh- It so basic we forget about it!

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      AdamStanecki 8 years ago

      A great list.

      I recommend reading anything by Malcolm Gladwell, Harry Beckwith & Jeffrey Gitomer.

      Thank you!

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      truespiritreflections 8 years ago

      Hello.

      Just stopping by

      to ask if I can EFT

      tap for YOU today.

      :)

      Hugs,

      Renee

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      samuilgr8 8 years ago

      this is very good lens.....!!!

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      anonymous 8 years ago

      I like what you had said & say -

      "It's important to note that I don't write books hoping that people will buy them. It's fine with me if no one buys them. I write them hoping that people will read them.

      So, borrow a copy if you like".

      THANKS for the complimentary - Current Tribes case Book.

      Actually ,I came here from Dr Mani's TWEET regarding your "The only thing worse than starting something and failing... is NOT starting something".

      Help me find it pls.My name on tweeter is -- justfun54.

      Thank you & regards warm.

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      RolandoPeralta 8 years ago

      Hi Seth, I'm following this kind of interesting readings from several years ago, and I think I should add Emanuel Rosen's Anatomy of Word-of-Mouth. It was really inspiring for my everyday job.

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      BryanBergmann 9 years ago

      It gave me goose bumps to see Daniel Quinn on this list. I knew his books were significant when I read them 8 years ago but not until Seth Godin's, "Tribes," did I see a massive application of those principles. I love it, I'm on fire!

      by the way my captcha for this comment is monkpants - hilarious!

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      AlexGoad-GoogleConquest 9 years ago

      Hi seth, I am always interested in what you have to say and I am glad I have found this lens too. Will get your book too. Thanks

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      anonymous 9 years ago

      Fast Track Photographer is a great book for anyone looking at photography as a career. Easy to read, yet rich with content that's relevant and personalized to you the reader. A MUST read for anyone in the photography industry (or looking to get into it)

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      hirohurl 9 years ago

      Hi Seth,

      Thanks for sending me an extra copy of Tribes ahead of the one I ordered to get onto Triiibes.com!

      I'm going to offer the second one (when it comes) as a prize for one lucky member of my own new little (and slowly growing) tribe...

      You have given me a whole new way of looking at what I am doing as an Internet marketer and ... it is exciting!

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      bookloverSW 9 years ago

      Booklist just listed "The Middle-Class Millionaire" as a top biz book for 2008. Thoughts?

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      julieannbrady 9 years ago

      I'm on page 43 of Tribes -- taking my time to read it and digest the message. Was searching for the Casebook ebook PDF -- will that be available soon?

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      anonymous 9 years ago

      Love this lens! Thumbs Up!!

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      decarter 9 years ago

      Love this. What a reading list I need to jump on. Thanks for all the corporate wisdom, folks.

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      ZBT 9 years ago

      No one signed your guestbook? C'mon! Well, I am. I want to be in NYC on October 22nd... only a miracle, is all I'll say. I am grateful for what you've created. It's a miracle. And, I thank you for it.

    • CoCreatr profile image

      CoCreatr 9 years ago

      Another book? I already have one!

      Great way to make a list, state-of-the art crowdsourcing.

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      anonymous 9 years ago

      Change the way your business runs you, work on your business - not in it!

      Tim Ferriss is a crazy man - and his blood runs purple!

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      anonymous 9 years ago

      Thanks for the great list. I am a little surprised that http://www.amazon.com/Wikinomics-Mass-Collaboratio... didn't make the list.

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      anonymous 9 years ago

      An interesting study of making the brand the product, and in so doing creating a band of loyal consumers that will act as messengers, evangelists for your brand. The ultimate word-of-mouth is pride of membership ...

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      Vitelli 9 years ago

      This lens is great. I have added it to my favorites, nicely done! Check out florida reverse mortgages if you have a chance

    • niicki profile image

      niicki 9 years ago

      There are so many great books, I don't know where to start - I wish I could buy them all! Thanks everyone for contributing such great books!

    • teamlane profile image

      teamlane 9 years ago

      Very cool Seth. Got my membership approved today!

      Oh, blessed by a Squid Angel :)

      Colleen ~ www.squidoo.com/squid-angel

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      internetmarketingfundamentals 9 years ago

      Seth:

      I have started to read more and more of your books. I had no idea you were such an accomplished writer. I particularly like the big-picture you present for your readers; especially the conceptualization you afford each reader. You often give powerful images too; meatball sundae is just one of many powerful imagery I have personally taken from your book, "Meatball Sundae".

      Daniel Tetreault

    • kellywissink lm profile image

      kellywissink lm 9 years ago

      Hi Seth!

      It's great to be in Triiibes.

      Thanks,

      Kelly and Curt Wissink

    • Warren Whitlock profile image

      Warren Whitlock 9 years ago from Vegas

      What a great resource.

      I've added a couple of books to the list, and ordered several.

      Can't wait to share this with my tribe.

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      bgindra 9 years ago

      Thanks for the list. Always looking for new books as we have started a book club in our office and it's usually business/marketing/leadership focused. There are some here I've never heard of.

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      anonymous 9 years ago

      The Monk and the Riddle. To understanding crowds and social interaction, you have to understand yourself. And your strengths and not so much strengths as a leader and a member.

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      anonymous 9 years ago

      excellent article. i found some good reads here.

    • raswook profile image

      Jeff Wendland 9 years ago from Kalamazoo, MI

      I like the Stealy for your intro image Seth!

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      anonymous 9 years ago

      I love the Grateful Dead steal your face logo on the top of this page. They were (and still are) the ultimate tribe.

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      anonymous 9 years ago

      Awesome!

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      anonymous 9 years ago

      Seth - as you know, "Social Capital Value Add" is "Tribe Management". SCVA links the academic study of social capital and social networks to value based management and the priorities of marketers.

      In September "Introducing Social Capital Value Add" will be released as a www.changethis.com manifesto with a hyperlinked e-book. Folks can sign up for first release here:

      http://groups.google.com/group/social-capital-valu...

      Contribute to the SCVA blog at www.socialcapitalvalueadd.com.