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How To Maximize Twitter For Your Small Business

Updated on February 27, 2012



Even if you have a small business, it is important to build and strengthen your brand. The first thing you should do is review and customize your Twitter profile making sure it contains information that enhances you. Make sure your bio states who you are, what your business does and includes a link to your website where people can learn more about you.

Although the majority of Twitter users tweet about their personal lives, keep up with celebrity gossip, discuss the political issues of the day, share financial tips and discuss the latest gadget technology, etc., there is still a segment of tweets devoted to business marketing. Unfortunately, most marketers who are using Twitter to promote their business are not using it to its fullest potential. Why spend time and energy in Twitter if you aren't going to use it to your best advantage?

In order to use Twitter for your business most effectively, it is most important to build relationships with both current and potential customers. Marketers know the more you can engage with others on a one-to-one basis, the more credible you are, allowing yourself to be somewhat accessible to others.

Make a habit of scheduling a block of time at least once per week and use your @reply feature to engage in conversations with others who may want to know more about you and your business. It is a great way to let others know more specifics about a new product, a new business launch or special promotion.

Making time for conversation also can give the advantage of knowing what others may be saying about your business both good and bad. It gives you the advantage of being able to address and resolve concerns quickly.

Conversely, you can use this to find out what people are saying about your competition. This specific information is invaluable as it can provide you with ways to tweek your own business to make positive changes and avoid the mistakes other businesses make. Really pay close attention to what people are saying and listen for the clues you can use to make your business more viable and profitable. If your company provides the same or similar service or product as another, use this information to your benefit.

You can also use Twitter Search, a feature within Twitter, to find out what people are saying, or not saying about your business. You may want to tweet some information about some of the intimate workings of your business to stimulate interest for others who want to learn more about your business. Talk a bit about yourself, so others can get a better idea of who you are and whether you represent yourself and business in an honest and truthful manner.

Use these suggestions to maximize your Twitter presence while growing your business and branding yourself!

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    • davenstan profile image

      Katina Davenport 5 years ago

      I haven't had much success on twitter, but I am sure this is useful information for someone looking to brand their business on twitter. Thanks for sharing!