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Using Pinterest to Market Your Products, Websites, and Articles

Updated on January 29, 2015

Why Pinterest?

So you've got a product, site, or article and it's awesome. So what's next?

Time to market it.

There are endless ways to market things, especially online, but there's a huge benefit to using Pinterest as a marketing tool - it's totally free! And more importantly, it is considered to have the highest revenue per click rate, which means more chance of making money. So basically, you have nothing to lose. I've been marketing my sites on Pinterest for a while now and I've uncovered some great tips to make your marketing effort even more successful. Another great benefit of Pinterest - it really doesn't take much of your time. Now, if you become addicted to pinning and repinning I can't help you! But the reality is that it only takes a few seconds to pin a product and maybe a couple of minutes a day to manage a really great account. I promise, its well worth the try!

Pinterest Basics

Pinterest is an amazingly unique and simple social media tool that is not only really effective for marketing, but also a ton of fun - and for most people really inspiring. It is a virtual scrapbook for life and business, and for the most part the two meld together nicely. If you haven't ever heard of Pinterest or just haven't signed up yet, then you know what your first step will be! Sign up for an account at Pinterest!

Pinterest will start you off with standard boards, and you will automatically be following some other pinners. To get ideas for what others are doing, check out their Pin Boards.

Feel free to look at mine for some ideas: My Pin Boards . If you click "Follow" then you will see any new pins of mine in your news feed.

So here is the basic gist of Pinterest - when you see a picture that you like (this can be on any website, not just Pinterest), you "pin" it to one of your boards. Other Pinners will be able to see your pin and may repin it. In return, you also get to see their pins and are able to repin to your boards if you like them. And here's the great part for your marketing efforts - Pinterest pins are taken into account in lots of search engines, so if you pin an image from your site, lens, or product page it will improve your rankings. Not only that, but more and more people will now have a direct link to your site, lens, or product!

I have used Pinterest very successfully to market my Zazzle products, blogs, and other articles, so I will use them as examples throughout the tips below. You are not limited to just those though, so keep an open mind! Good luck! Happy pinning!

Making the Right Boards

Making the right boards is very important if you want to gain followers and more repins. You need to make your boards creative and relevant. A board called "Food" is very general and not nearly as enticing as "Salty and Sweet" or "Snacks under 100 Calories." Now, you need to keep your boards true to what they say - so you don't want to name your board "Snacks under 100 Calories" and then fill it will desserts that don't come anywhere close to that calorie count.

Fill Your Boards with Relevant Pins

Pinterest users are savvy, and they don't go onto Pinterest just to buy your stuff or read your articles. So make sure you fill your boards with other stuff too. Showcasing a collection of your zazzle products can be effective, but if you fill your board with other relevant material too, you will be able to attract way more pinners. I try to make a rule for myself that for every personal product I pin, I pin two other relevant pins that compliment it. This way my boards are fun to follow and more well-rounded.

Now, here is the exception: If you have products, lenses, or even blog posts that you are really proud of, its ok to want to showcase them together. Just make sure you follow all the other rules so that your followers don't leave you. And make sure you're clear about what they are!

for every personal product you pin, you should pin two other relevant pins that compliment it

Don't Pin Bomb!

Trust me, you will have days where all you want to do is pin, pin, pin. You will get caught up in a great feed, or come across an amazing board, and all you want to do is keep repinning. That's why Pinterest is so amazing, but please try to be careful by how much you pin! Eventually, people will stop following you if all they see in their pin feed is your pins. Try your best to keep it low - maybe 5-8 pins twice a day. And also, try to make them different. Eight similar zazzle products is a little boring - so mix it up with some recipes, pets, or home decor ideas.

Resize Your Images

Pinterest will format all of their images to be the exact same width - but the length of the pin will vary depending on the length of the image. Why does this matter for you? Because long pictures get more repins. Plain and simple. Obviously quality matters, but statistics still show that a quality long picture will get more repins than a quality square picture. So why not resize some of your images?

Now, if you are trying to pin zazzle products, the tricky piece of this is that if you use the generic pin button, your image will automatically be formatted and cut down in size. So you will need to take an extra step and format the image yourself. You have two options for this - you can either reformat the image, upload to pinterest, and edit the link, OR you can reformat the image, add it to your blog or other platform (if this is an option for you), and then use the generic pin button and your image will keep its new formatting.

For those marketing websites, blogs, or other articles, Pinterest will take your image just as it is! So just make sure you have lots of quality LONG images.

image © Nikki Schilling

Use Amazing Images

This is probably the most important tip, but in some ways it is also the hardest. But it will absolutely be worth your time to find the best possible images for your sites or lenses. This also means taking an extra step to edit any photographs to make sure they're bright and vivid. There are lots of free options for basic editing and a slew of products you can purchase if photo editing is going to be a big part of your overall marketing plan.

If you're ready to take the plunge and purchase some photo editing software, try out Photoshop. It is one of the best in the marketplace with lots of options.

When to Pin

To get the biggest bang for your buck, make sure to pin on Thursdays from 3pm-5pm and on Sundays. They are the highest traffic times for Pinterest.

Add Text to Your Images

I have been doing this for a while with great results. If you are marketing a recipe or article, then edit the image to include the title of your creation. We all know a picture says a thousand words - but sometimes you just need to lay it out there for your readers. One of my blog articles is about ways that stay at home moms can make money. I can pin tons of great pictures of moms and babies, but it really doesn't get the message across. However, when I put "44 Ways to Make Money as a Stay at Home Mom" on the photo, all of a sudden people understand that its more than just a cute picture and my repins spike.

If You're Marketing Recipes or Food...

Recipes and food are HUGE on Pinterest. If you have a food blog or create the occasional recipe post, then you need to make sure of two things: 1. Your images need to be Pinterest-ready 2. Your first pin needs to utilize the right keywords.

When you're marketing your food blog or recipe post, the picture is extremely important. The most obvious factor is to make sure your picture is of the recipe or dish itself. If you are really crafty and good with your camera, then you can stage the photo to include not only the dish, but also the ingredients or something seasonal. If this type of photography does not come naturally to you, don't fret - taking pictures of food is harder than you think! There are photographers out there that actually specialize in food photography and it's a talent they spend a lot of time on. If food photography is not your thing, then here's what you do - you take an upclose shot of the food so that you can see the various components. Trust me, this can make your photo look absolutely delicious.

Once you've got your image figured out, you want to make sure you pin it yourself with the right keywords. Other people that visit your site will likely pin it themselves as well, but if you pick the right keywords, then other people will find your image on Pinterest, as opposed to the other way around. Try to stay away from descriptions like "looks delicious!", "can't wait to try this!", or "MMmmm..." These descriptions might get repinned initially, but they won't do you any good if people are searching for something in particular. For example, one of my recipes is for Sweet Potato Chocolate Chunk Blondie Bars. When I include that full name in the description, the pin will show up for anyone that searches "sweet potato," "blondie bars," or "chocolate chunk." If I wanted to take it a step further, I could add "uses only whole wheat flour" so that anyone searching for "whole wheat flour" would also find the pin.

Join Group Pin Boards

Group pin boards are boards that one person starts and then invites others to post their pins to it. It is one of the best possible ways to expand your reach, so it's worth figuring out.

There's no quick and easy way to join these boards, however, so you'll have to put in a little leg work. Try searching for boards that are relevant to your area of expertise and look for the group board icon (it looks like a group of people). When you go to the board, there will usually be a description that often includes directions for joining the board. Once you've been accepted, you're free to pin to it!

Guestbook Comments

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    • profile image

      Ksenia ( 

      7 years ago

      Thanks! This was super helpful, as I've been trying to figure out how to use Pinterest for a while now. Looking forward to exploring it more.

    • Brownsugar26 profile image


      7 years ago

      thank you this information helps.

    • lundyart profile image


      7 years ago

      Your lens was helpful. Thanks

    • Hairdresser007 profile image

      James Jordan 

      7 years ago from Burbank, CA

      I barely do pinning but I do notice if I pin an image people repin it etc. Just not sure how much traffic comes from there. I guess I should look. People love my orchid and iris photos!

    • ToxicFreeClub profile image


      7 years ago

      Hopefully all these awesome tips can help me grow my business!!

    • ThreeQuarters2Day profile image

      Dawn Romine 

      7 years ago from Nebraska

      I get about 25% of my referrals from Pinterest. It's all about the images, and a little bit of luck. Why a Mama Mia record album has been pinned over 1000 times and not a caramel apple dip I have no idea, but it got on someone's popular board.

    • Alyssa DeBoer profile image

      Alyssa DeBoer 

      7 years ago

      great tips! thanks

    • seleen fouad profile image

      seleen fouad 

      7 years ago

      thank you very much this was very helpful

    • trevorjb1406 profile image


      7 years ago

      A really good lens. Thanks for the tips, I am definitely going to try it and I will bookmark your page.

    • profile image


      7 years ago

      Thanks great tips to getting started

    • jc stone profile image


      7 years ago

      I love using Pinterest to save my favorite Squidoo pages and websites! I have been doing this for quite some time.

    • SusanneB profile image


      7 years ago

      This lens was help full thankyou

    • Cal-gal profile image

      Meredith Davies 

      7 years ago

      Informative lens. I have been using Pinterest but now I see many avenues which I can improve on. This is a gem of an article with many tips which will help me to succeed there. Thank you.

    • PaigSr profile image


      7 years ago from State of Confusion

      The wife has been into Pinterest for a while. In fact she just helped one of her friends with their account to make it better. I am just starting to do some research on it and yours was the first place I looked. Thanks for the information

    • Evelina Sa profile image


      7 years ago from London / Frankfurt / Vilnius

      I think Pinterest doesn't fit to every business. For example, I am a co-founder of online invoicing software and I don't think that we can get too much benefit from it. Am I right?

    • profile image


      7 years ago

      thanks for the help

    • Merrci profile image

      Merry Citarella 

      7 years ago from Oregon's Southern Coast

      Great lens with lots of information!

    • profile image


      7 years ago

      Nice lens with some good advice!

    • zentao profile image


      7 years ago

      Thanks for your insight into pinterest. That is still a bandwagon that I have not jumped on yet, but I am certainly thinking of incorporating it into my promotion routine.

    • John Dyhouse profile image

      John Dyhouse 

      7 years ago from UK

      INteresting, I have an account, but often wonder if I am using it correctly or rather efficiently. Some neat tips especially about being specific with board names. I will be making a few changes. Thanks

    • profile image


      7 years ago

      After reading your lens about Pinterest, I'm going to give it a try. Thank you for your lens.

    • profile image


      7 years ago

      Really helpful, I think I've to use this more. Greets, Joebeducci

    • GardenHarbor profile imageAUTHOR

      Nikki Schilling 

      7 years ago from Pennsylvania

      @wildbluefrontier: I've wondered this too! From my own experience, I think that sometimes at work Thursday afternoons are a time you really start to wind down and stray from what you should be doing. Maybe a final distraction to get you to Friday? :)

    • profile image


      7 years ago

      Great lens. I have a Pinterest account, but never really use it. This is really helpful.

    • Invoiceberry Team profile image


      7 years ago from London

      Pinterest is a totally different kind of social media website. It takes some time to learn how to use it for business purposes :)

    • profile image


      7 years ago

      Very unique tips! I have never read that long images get clicked more often, or that there was a better time to pin. Thanks for sharing!

    • wildbluefrontier profile image

      Nathan M 

      7 years ago from Tucson

      Interesting that Thursday 3-5 is one of the heaviest traffic days for Pinterest. I wonder why?

    • Steve Dizmon profile image

      Steve Dizmon 

      7 years ago from Nashville, TN

      Haven't used Pinterest but am considering doing so.

    • Belva Boggs profile image

      Belva Boggs 

      7 years ago

      Thanks. I use Pinterest, but not very well. Great tips!

    • profile image


      7 years ago

      Great advice! I love browsing pinterest- going to use your tip to add text to some of my pictures - thanks!

    • profile image


      7 years ago

      Wow. I've been using pinterest for some time but didn't really know what I was doing. It was just fun. Thanks for the tips.

    • Ilonagarden profile image

      Ilona E 

      7 years ago from Ohio

      It is great to learn new tips on using social media- thanks :)

    • profile image


      7 years ago

      Good grief! What a whole lot of savvy stuff. I love Pinterest...never tried to make it profitable. You are just full of wonderful ideas and I love your enthusiasm and your style.....Thank you.

    • profile image


      7 years ago

      Thank for sharing! :)

    • SavioC profile image


      7 years ago

      Came here since I wanted o learn more about Pinterest and you have presented this very well. I learnt a lot and I am saving this for future reference. Thank You.

    • MarathonRunning profile image


      7 years ago from Croatia, Europe

      Nice article! Very useful tips for a beginner.Thanks for sharing :)

    • flinnie lm profile image

      Gloria Freeman 

      7 years ago from Alabama USA

      Hi great tips and info on using pinterest. Thanks for sharing.

    • profile image


      7 years ago

      Pinterest is a great place to share all your interests at the same time. It always reminds me the saying - A picture is worth thousand words.

    • somebudiesangel2 profile image


      7 years ago from North Vancouver

      I use pinterest for fun....but you have opened my eyes to its potential:)

    • profile image


      7 years ago

      So that's how Pinterest marketing works.Thanks a lot mate.

    • profile image

      blestman lm 

      8 years ago

      Great lens, thank you. I am particularly delighted to see the suggestions on when to pin. I will keep an eye on this

    • DANCING COWGIRL profile image

      Dancing Cowgirl Design 

      8 years ago from Texas

      I have been pinning for a little while now and love it!!

    • profile image


      8 years ago

      Great information. This is very useful. Thanks for sharing.

    • profile image


      8 years ago

      Great tips. I am thinking of joining Pinterest and this will be very helpful.

    • socialcx1 profile image


      8 years ago

      This is great and I'm glad I found your lens. Many thanks

    • Kazee LM profile image

      Kay Collier 

      8 years ago from Australia

      Great tips on Pinterest, thank you.

    • profile image


      8 years ago

      I am still getting my head around Pinterest and this lens has some really good tips and info. The image size and the peak usage times are really valuable information. One thing that has me concerned about pinning images from other Pinterest users is that Pinterest T&C states that when you repin any image, you are confirming you have permission from the copyright holder to use that image and duplicate it. That's the ORIGINAL owner of the image. The T&C exempts Pinterest from any liability. Pinterest retain data on every image and who pinned it, making it easy for a litigator to track who has repinned an image and potentially, name each user in legal action. There have already been lawsuits from photographers finding their photos have been shared without permission. In theory a good image which is shared once without permission and is then repinned dozens of times by other Pinterest users makes EVERY Pinterest user who repinned that image vulnerable to legal action. So do get permission first, or get your own camera and be original!

    • profile image

      Boomer6 LM 

      8 years ago

      Great tips....thanks for sharing

    • profile image

      sybil watson 

      8 years ago

      Thanks for the great tip about best pinning times - I've just been busily pinning away and it just happens to be Sunday. I had no idea that long images are more successful. I'm off to find you on Pinterest!

    • profile image


      8 years ago

      Good tips, I have just started trying to get my head around Pinterest and I'd wondered about the way some images are long and some are normal and resizing and adding text makes a lot of sense now that you've explained it.

    • ghoststorylover profile image


      8 years ago

      I love this, thank you! I've pinned my pictures from some of my lens and I've had over 750 repins from some of my pictures! I haven't added a title to them though, I'll work on that. I haven't heard of zazzle, but will look into it.

    • profile image


      8 years ago

      Awesome tips! make some money from it

    • profile image


      8 years ago

      Greta tips. Thanks

    • Louise0711 profile image


      8 years ago

      Excellent tips!

    • profile image


      8 years ago

      Thanks for the good tips!

    • profile image


      8 years ago

      Good info

    • profile image


      8 years ago

      Trying to get into Pinterest, however, it has been slow. Great suggestions here!

    • profile image


      8 years ago

      I love Pinterest..Useful tips.

    • profile image


      8 years ago

      Not made use of Pinterest up to now but your tips make it sound easier than I thought - so maybe it's time to give it a go!

    • shellys-space profile image

      Shelly Sellers 

      8 years ago from Midwest U.S.A.

      I am new to Pinterest and I appreciate your tips!

    • profile image


      8 years ago

      Great info about pinterest and I notice Zazzle.

    • profile image


      8 years ago

      Pinterest drives me NUTS. Short trip...I know. I am still trying to get my Wordpress blog verified. Nothing I do seems to work. I might do some of your suggestions if I could ever get started. Hopefully Pinterest works better for everyone else.

    • michalk lm profile image

      michalk lm 

      8 years ago

      I could never really understand pinterest - thanks for this lens

    • jolou profile image


      8 years ago

      I'm quite new to Pinterest and found your tips very helpful.

    • takkhisa profile image


      8 years ago

      Pinterest is good for sharing lenses but i don't have any account yet! Thanks for the tips :)

    • InfoCoop profile image


      8 years ago

      Great topic with some excellent tips. Had no idea about the peak times. Thanks!

    • profile image


      8 years ago

      Cool, thanks for the info. I haven't really tried Pinterest yet. Do you know if the Google search algorithm takes Pins into account?


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