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The Viridian Energy Business Opportunity and Why It Won't Work For YOU.
Hello and welcome to this hub! If you have not heard yet, Viridian Energy is just one of many companies to have spawned because of the deregulated energy market. A parallel to describe the magnitude of this event would be when companies like MCI, Sprint and Excel got involved with telecommunications deregulation in the late 80's. There is a serious opportunity available right now for anyone, but you'll want to be very selective as to which company you join. This hub will include my third party view and opinion of Viridian and it's business opportunity that is offered.
Viridan Energy is an energy company that consumers can choose to get a lower rate on their electric bill, just as long they live in an area that is covered by Viridian. Viridian’s main claim-to-fame is not only competitive rates, but to also offer customers energy from renewable sources. After all, the company is named after the color viridian which is a shade of green. This 'green' selling proposition is very attractive to consumers, considering the United States' dependence on nonrenewable energy sources such as coal and oil.
You not only can sign up as a customer with Viridian energy but you can also become an associate in the business opportunity and be compensated for helping the company acquire new customers. This referral approach is network marketing and has helped competing companies like Ignite and Ambit to become some of the fastest growing privately held companies ever! Judging from the annual revenues these other companies have created you would think the model works just fine, but there are a few flaws. (more on that later)
At the time this hub is being composed Viridian Energy is offered in the states of Connecticut, Illinois, Maryland, New Jersey, New York and Pennsylvania. To sign up for the service as a customer you would visit an associate's website or call an '800' number. If you want to join Viridian’s referral program you would work directly with an associate. Viridian also offers a fundraising program that is optimal for non-profit organizations who want to leverage the referral program.
How Did You First Hear About Viridian Energy?
Viridian Energy Business Opportunity
The owners of Viridian Energy know that they can market to customers in two ways. They can pay millions to advertise or they can have thousands of people, acting as distribution points, spreading one single message to bring in customers. This again is network marketing and whether you despise it or absolutely love it, it will go down in history as one of the most powerful and effective means of distributing a product/ service our world has EVER seen!
But here’s the flaw I mentioned earlier - most network marketing companies in the energy market require their associates to pay upfront and monthly fees to earn income.
Viridian Energy is no exception. To join as an associate and market in only one state you must pay $199. To promote in all states you would have to pay $399. Additionally, you must pay $20 a month for your website. Hypothetically, if you never sponsored a single associate or customer your total spent by the end of the year would be between $439-$639. The reason I have such a big issue with these fees is because Viridian does not offer a phsycial product. They are merely offering consumers a lower rate on an existing service! So bottom line, there should be no fee associated with joining their referral program.
Now of course, there are many people that have earned their money back in Viridian, but there are far more (like in the thousands) that have never recouped their initial investment. Read on as I explain just why fee-based programs will stunt your overall team growth.
Why Fee-Based Programs Won't Work
The main concern with fee-based programs such as the one offered by Viridian is longevity. Most people who join enjoy upfront commissions sure, but the majority of people are after the long term residual, get-paid-every-month-no-matter-how-much-you-work kind of money. Truth is, most people will never get there. Even if you make your money back and bring people in like an Army recruiter, most people in your organization simply can't. You'll notice that every month your residual income seems to dwindle. You’ll then find yourself so focused on recruiting people into the business because it’s the only way to keep your current income.
The Key To Success In Deregulated Energy
The key to success in any company offering you a business in deregulated energy is customers. The person who has the most customers in his or her organization each month will get paid handsomely. It's a simple as that. If a company is telling you have to recruit a certain number of people each month and that they have to do the same, there is a good chance that most of your income and the company's will come from the fees paid by new associates.
In addition to having an abundance of customers each month you'll also need something called support. Find a company with people that will train, educate and mentor you to success. Most people who see the opportunity that deregulated has presented, have never owned their own business. If you simply treat your business seriously, surround yourself around successful people and take action, you can reap the rewards of this monumental shift occurring across the U.S.