- Business and Employment
10 Ways to Increase Your Twitter Following
Whether your Twitter account is for personal or professional use, it is likely that you get a little jump in your step every time you get a new follower.
If you use Twitter professionally, then you're well aware that a larger following is not just fun and games - it could equal a big boost in your business.
There are lots of ways to increase your following, but what you really want to focus on are ways to increase legitimate, qualified followers. Luckily, it is easy to achieve over time.
Here are some great ways to increase your following:
Find Your Identity
One of the first things you need to do on Twitter to gain more followers is evaluate and identify your Twitter identity. People need to understand very quickly what kind of person you are and what type of information you are going to regularly be sharing with them.
Once you've figured out your identity, you need to make sure it is clear and relevant in your profile. Many people will read this before they decide to follow you.
Hashtags are the roads and streets of Twitter. They connect like-minded people and businesses depending on interest and relevance. This is one of the best ways to grow organically and find new followers that are truly interested in the content you are publishing on Twitter.
Try to mix up the hashtags you use, but make sure they are truly relevant to what you have to say. Also, make sure you don't use too many hashtags per post. One or two is usually enough.
Treat others as you want to be treated. We learned this early in our childhoods, and it still applies. If you want people to follow you, retweet your tweets, and engage with you, then you have to do that for them.
Make sure you retweet posts that you like and credit other followers if they gave you an idea or you use their link.
Mix Up Your Tweets
While you do want a clear identity, you can still change up the style or type of tweets you are releasing.
Experiment with publishing links, images, advice, and comments. Make sure they are all relevant to your identity, but by expanding your portfolio, you will open the door to new followers.
Various studies have shown that images are retweeted more often than text.
And more retweets equal more followers!
If you've got a great image that supports your point, then use it.
Be aware that Twitter images are wide, so pins from Pinterest will be cut off.
Twitter can take up a ton of your time and because it operates in real time you need to be present at multiple times of the day.
If you really, really love the platform, then go for it - spend all day there! But most likely, you will burn out at some point, or you'll just have something else that you need to do.
In most scenarios, the best thing you can do is utilize an automation tool like Buffer or Hootsuite. These tools are free and will make your Twitter life much easier to manage.
I use Buffer to automate my tweets and it has been a lifesaver.You can use it on your desktop and mobile device, which is really handy if you are out and about a lot.And the greatest benefit is that the basic package is free. If you are a heavy business user, you can make the decision whether or not to pay for the upgraded version.
Tweet More....or Less
You need to find your sweet spot with tweet releases. Typically, 3-5 a day are a good amount, but some people find success with releasing almost every hour!
There is a such thing as too many releases though, especially if they come right after one another, so be careful about over-doing it. Make sure to keep this in mind when you're retweeting as well.
How many times a day do you tweet?
Promote on Your Other Platforms
If you're also active on other platforms, then take advantage of that.
On your Pinterest, Facebook, Google+, and LinkedIn profiles, include a link to your Twitter profile. If someone loves following you on one platform, odds are that they'll want to follow you on others as well.
Time Your Tweets
It turns out that the time you choose to tweet really does matter.
Experiment with different times of the day. Keep in mind work hours, time zones, and sleep patterns - but don't write off a time block without trying!
Engage Industry Experts
If you are using a link from an industry leader, include them in the tweet. Some will be too inundated with engagement to retweet your tweet, but some might not be.
If you are retweeted by one of these leaders, you will instantly be exposed to a whole new following, many of whom will choose to follow you.