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What is Bzzagent?

Updated on April 16, 2012

How Word Of Mouth Buzzes!

BzzAgent is a social marketing company that uses word of mouth as a selling tool for companies. BzzAgent has recruited people from all over the world to help spread the word. These people are known as Bzzagents. Bzzagents fuel the machine that is BzzAgent by trying out full sized samples of products, reviewing them, and spreading the word to others. It is as simple as that. Recent samples include the new flip HD video recorder, Cover Girl's new line of foundation and lip gloss, and the Silk brand of non-dairy drink. BzzAgent has been using word of mouth since 2001. All you have to do is sign up for free! Your pay is proven in the free products you receive. It is that simple.

Photo Resource:

Facts About BzzAgent

BzzAgent is an international word-of-mouth (WOM) media network powered by over 750,000 people. We create a deep connection between consumers and brands to accelerate word of mouth across social and offline media. It is not a viral, buzz or stealth marketing company.

BzzAgent was the first company to require word-of-mouth participants to disclose campaign

affiliation and is the only company that actively enforces compliance with its disclosure policy.

All members of the BzzAgent community are volunteers. They never receive cash compensation nor are they employed by BzzAgent.

Source: Media Facts Sheet

I want to be a BzzAgent , now what?

First, you need to head over to BzzAgent. You will need to enter your information to sign up. They will ask for your address because they will send you samples through the mail. You need not worry about solicitors. BzzAgent works with companies to help in their promotion of products. They will not solicit you for anything. Instead, they rely on your feedback to improve their products.

Next, you will be asked to complete surveys. This is to help place you in the right campaigns. You might not want golf tees if you are not a golfer! The more surveys you fill out, the more familiar the site will be with you. They will place you with products that may interest you. Also, you will gain experience as you go. When you start, you will be a Solitary Bee. Under My Status, you will see what you need to do in order to upgrade your status. It is easy to do! Do not be discouraged by the fact that you fill out surveys. They are very short, and there are about 4 in the beginning. Once you get started, you only receive surveys relating to recent campaigns to see if you qualify. Campaigns typically happen once a week or bimonthly.

After completing surveys, you will be asked to complete bzzscapes. In order to advance to the next Level of Carpenter Bee, you will need to complete 20 bzzscapes. A bzzscape is a review. You can browse the categories and review products you already use. It is simple to do, and does not take much time.

When you have reached Carpenter Bee status, you will begin to receive invitations to more campaigns. As a Carpenter Bee, you can receive early invites into campaigns. Your status continues to increase as you complete campaigns and bzzscapes. As you advance, better campaigns become available.

BzzAgents Talking about the Site

What I Am Currently Reviewing

Burt's Bees Sensitive Daily Moisturizing Cream, 1.8 oz
Burt's Bees Sensitive Daily Moisturizing Cream, 1.8 oz

Burt's Bees has come out with a new sensitive skin line with Cotton Extract. This moisturizer is easy on the skin with no greasy residue or perfume smell. I am enjoying it so far, and I have had no break outs or rashes!


Cover Girl Natureluxe Foundation

Covergirl Natureluxe Silk Foundation Alabaster 305, 1-Ounce
Covergirl Natureluxe Silk Foundation Alabaster 305, 1-Ounce

This foundation is light on the skin, provides excellent coverage, and has a nice cucumber scent that lasts for a few seconds after application. I would say that this foundation rivals more expensive brands, and well worth the price. It feels good on my skin, and I am enjoying this product for free!


What is a Campaign? What do I have to do?

First, you receive an invitation to begin a campaign. If you are interested, then you accept the campaign. Depending on the type, you may have to wait for your product to be shipped. In the meantime, you can bzz about the campaign on facebook or twitter. This counts towards your word of mouth. When you receive the product, you begin the review. An icon and link are provided for entry on blogs, and a bzzreport will be needed. In your bzzreports, you detail exactly how you spread the word about the campaign. You may have coupons to give out to others. Bzzagent is strict on their requirements for word of mouth. You must always tell others you are a bzzagent. Each report gives details of how, when, and where you spread the bzz about the product you tried. Each report helps to build your status, which leads to better campaigns! In all, the more you are active on the site, the more campaigns you can participate in!


Will You Join Bzzagent or other Word of Mouth programs?

My Progress

I wanted to make sure this was a legit website, of course, before I reviewed it. I am a member of other sites as well, and bzz agent has been the most fun and user friendly. So far I have tried out a free membership to The Factor Tree, and received free products from Cover Girl . I will continue to return to this site and update my status. I am looking forward to all of the free products I get to review!

4/19/11 I received Claritin chewables in the mail. I thought I would get just one pack, but they gave me the liquid children's Claritin as well!

05/01/11 I began a free trial to Safe Sync, an online information back up system. Very helpful since we had a virus on our computer.

07/25/11 I received a full sample of Dr. Scholl's Messaging Gel Insoles.

07/25/11 I began an upgraded version of Titanium Trend Micro. It is an anti virus data back up system. It has caught a few things so far, and I feel really good about using their program. I have a free trial for 1 year!

9/30/11 I just finished a campaign for True Care. It is an online program to protect children from internet dangers. I have really enjoyed using this easy program.

10/03/11 I received my Burt's Bees packet containing a full bottle of cleanser and a full bottle of moisturizer. There are trial sized packets for me to give away with 1.00 coupons on each plus 10 extra coupons to give out. A good deal I have to say.

10/28/11 Invited into the Truly Awesome Homemade Chocolate Chip Cookie Campaign. And I'm currently a Sweet Bee. Sweet!

They say that a kindle campaign is coming up. I hope I qualify!

Spread the Bzz!

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    • profile image


      7 years ago

      Thanks for the information, I might look into this some more.

    • profile image


      7 years ago

      Thanks for the information, I might look into this some more.


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