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48 Ways to Advertise and Increase Traffic to Your Zazzle Store

Updated on October 14, 2014

Increase Your Zazzle Store Traffic and Make More Sales with These Easy Promotion Methods!

Zazzle is the print on demand t-shirt service that graphic designers use to create their own shirts and apparel, then charge their own royalty rate markup. The site has a huge marketplace, with hundreds of thousands of unique items. The Zazzle marketplace, however, is just one way to get exposure for your products. Zazzle stores (formerly called galleries) can be promoted and advertised through many other methods like search engine optimization, hosting your own website, blogging, linking, social networking, bookmarking and through forums. Read on to find more ideas to promote your store...

Ways to Increase Your Traffic and Sales to Your Zazzle Gallery

Get those sales up with these simple promotion methods

1. Create a blog to promote your Zazzle gallery. It's easy, it's quick, it's effective.

2. Make another Squidoo lens for each niche or theme of your Zazzle gallery... and another, and another.

3. Blog about your Zazzle gallery and don't be boring.

4. Make a Google Base feed for your Zazzle store.

5. Promote your Zazzle gallery in the appropriate forums.

6. Get more links to your gallery. This will help with search engine traffic, and eventually sales.

7. Leave business cards at your local post office, coffee shop, daycare center, grocery store, and especially with people that you meet.

8. Give a business card to every one of your friends and family.

9. Fill out the description in each of your items, and make the description different.

10. Fill out the tags for each of your items, and describe your item thoroughly.

11. Utilize all of the products you can that look good with that design on it. You'll get more exposure, and you'll be able to cross promote your items.

12. Plan a giveaway or contest. Nothing gets people interested like that four letter word, FREE.

13. Start an Email marketing campaign for your store. Start small, and work your way up!

14. Get extra exposure and sales by listing your item on other websites outside of Zazzle. Where? Blogs, t-shirt contest websites, and shopping comparison sites, to name a few.

15. Get listed in relevant web directories.

16. Make a YouTube video for your gallery.

17. Join Twitter and tweet about your latest designs or interesting content.

18. Join Facebook, find your friends, find people that would be interested in your product, and network.

19. Join MySpace and create an interesting and fun page that users will enjoy visiting (and spreading the word for you).

20. Cater to your niche and find the people interested in your stuff, wherever (or wherever they might be and network there.

21. Network with other bloggers to attract links and gain some fans.

22. Social bookmark your gallery, your Squidoo lenses that promote them, and any blogs that mention your store.

23. Customize your Zazzle gallery and make the front page look more attractive to potential customers.

24. Host your own website and use the Zazzle store builder.

25. Buy a forwarding domain so your URL is shorter, easier to remember, and more marketable.

26. Participate in the forums on Zazzle to learn new things and get new ideas.

27. Comment on other Zazzle products that you like, especially in your niche.

28. Ask someone else to blog about your Zazzle gallery.

29. Talk about your latest designs on Google Plus.

30. Make it easier for customers to find your products by organizing your storefront into categories with custom pages. Then, customize each page of your gallery.

31. Create informational pages within your Zazzle gallery. Add an about me page, a featured products page, or other useful pages that your audience might enjoy.

32. Buy your own products and wear them. No one will promote you like you.

33. Link your social networking profiles to your Zazzle gallery.

34. Donate your products to a local charity fundraiser or auction where your stuff will receive the most exposure.

35. Help out other Zazzlers in any way you can. Some, but not all, will return the favor and help you by getting you links, traffic and valuable tips.

36. Become active on new social networking sites, and be sure to use Pinterest.

37. Research keywords with one of the many tools available for free online.

38. You're already a graphic designer... so create a custom logo for your store, along with any other creative banners or graphics that might spiff it up.

39. While the site might be nofollow, add photos related to your site to flickr, along with links to your gallery. A little traffic never hurts.

40. Find out where your traffic is coming from with Google Analytics.

41. Become a reviewer on Amazon...some of these people's profiles have a PageRank of 6! A great link to have to your gallery.

42. Sponsor a team in your local town with your own t-shirts.

43. Start a fan page on Facebook.

44. While you're at it, start your own Facebook group.

45. Don't forget word of mouth advertising! Word of mouth works better than any other type of advertising.

46. Constantly add new designs. Flooding the marketplace with your unique designs will surely result in traffic.

47. Link all of your galleries together. Create links on your home gallery page and link away.

48. Optimize the title tag of your gallery. This is one of the most important parts of SEO for your Zazzle gallery!

How Many Products Do You Create a Month for your Zazzle Galleries? - Take this poll and tell everyone about your creations...

How many designs do you create every week for your Zazzle gallery?

See results

Never Stop Creating!

One of the worst things you can do is to sit back and think your job is done. Keep creating new products consistently to ensure sales keep coming in and new product can be found by your customers.

Do You Have any Tips You'd Like to Share With Other Zazzle Gallery Owners?

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    • profile image

      Chelsea 10 months ago

      Fantastic Content! Keep it up!

    • Kiwisoutback profile image
      Author

      Kiwisoutback 4 years ago from Massachusetts

      @wildculture: I think that your store could benefit from lengthier product descriptions, including information on the artist that created the painting. No matter who painted it, the buyer would love to know. Also, the store has no profile icon uploaded. The store description should include types of artwork and designs featured in the store.

      If some work went into the descriptions of products and on the storefront, it should help substantially. The problem is definitely not with the designs, those are excellent.

    • profile image

      anonymous 4 years ago

      Very straight forward tip lens. thanks for your effort

    • wrapitup4me profile image

      wrapitup4me 4 years ago

      Thanks for these tips. I'm always looking for ways to sell more of my zazzle products.

    • Kiwisoutback profile image
      Author

      Kiwisoutback 4 years ago from Massachusetts

      @HaviRose: Glad it helped!

    • profile image

      HaviRose 4 years ago

      These are excellent tips! Some of them I hadn't thought of or just plain didn't know about. Thank you so much.

    • profile image

      stunnINgblue 4 years ago

      Thanks, great tips.

      I'm using Pinterest to share my zazzle store, it's good too.

    • profile image

      wildculture 4 years ago

      @Kiwisoutback: Hi Kiwi, thanks so much for your concern, Indeed I have been in Zazzle for the last one year and have only sold two Items, my URL is http://www.zazzle.com/wildculture and also have another store I started working on that is,http://www.zazzle.com/africanwildlifeart.

      Please look at them and assist where possible. Best wishes from wildculture store from Kenya

    • profile image

      wildculture 4 years ago

      @zirtoc: Hi zirtoc.

      Long time without talking to you. I am ok and I started another store http://www.zazzle.com/africanwildlifeart and the other one was http://www.zazzle.com/wildculture. I have only sold two Items since I started but have not lost hope. I wish you a Merry Christmas with your Family

    • AnonBlogger profile image

      AnonBlogger 4 years ago

      Thanks, I'd love it if you could critique my store :)

    • Kiwisoutback profile image
      Author

      Kiwisoutback 4 years ago from Massachusetts

      @John Dyhouse: Good luck! It takes time, but it's worth it to build traffic over time.

    • John Dyhouse profile image

      John Dyhouse 4 years ago from UK

      Great tips I hope to make use of many of these to try to build up traffic to my store

    • houseofelijah lm profile image

      houseofelijah lm 4 years ago

      Thanks for the tips, I realized that I was not doing some things right. I will change that.

    • profile image

      ChrisMT 4 years ago

      Thanks for your Zazzle tips they have helped me for sure.

    • craftycollector profile image

      craftycollector 4 years ago

      I love Zazzle and soon got addicted. I made a supply of artwork before I started, and have worked had at getting them up on lo Zazzle.

    • Coreena Jolene profile image

      Coreena Jolene 4 years ago

      You have some ideas I haven't thought about yet. Going now to read some of the other lenses you had in your article :) thanks for sharing

    • profile image

      MintySea 5 years ago

      My tip is do the types of art you would want to buy.

    • profile image

      tsuttles5 5 years ago

      Great lens! I've been on Zazzle several months, and am always looking for ways to promote my stores.

    • houseofelijah lm profile image

      houseofelijah lm 5 years ago

      Great information I have been looking for ideas on getting more traffic and sales to my zazzle store. And you have a lot of great advice.

    • BibleVersesToSh profile image

      BibleVersesToSh 5 years ago

      Nice list of tips ... some of which I hadn't thought of before. Thanks!

    • profile image

      anonymous 5 years ago

      Thanks for the tips for advertising our new products on Zazzle. I am just getting started with my Romney Paul products.

    • InternetTrekker1 profile image

      InternetTrekker1 5 years ago

      great tips, very helpful, it seems i have a lot of work to do with zazzle. thank for the tips

    • profile image

      Bobski606 5 years ago

      Thanks for sharing this info, I've just stared on Zazzle and looking for all the help I can get.

    • profile image

      anonymous 5 years ago

      I'm working on becoming a very well-off zazzler- have a long way to go....

    • profile image

      anonymous 5 years ago

      Fantastic lens- definitely opens up some new ideas to marketing. Thank you for the time invested in sharing.

    • profile image

      anonymous 5 years ago

      Thanks for the good tips on marketing. I see a few gaps in my marketing plan!

    • SandyMertens profile image

      Sandy Mertens 5 years ago from Frozen Tundra

      Blessed! Please add this to my Best of St. Patrick's Day lens.

    • profile image

      Timsmansmall 5 years ago

      Very helpful information.

    • profile image

      xmen88 5 years ago

      Great. love to try out at zazzle soon to make some money.

    • PropheticBlogge1 profile image

      PropheticBlogge1 5 years ago

      Thankyou for these tips, I've only just recently found Zazzle and of a lot of Zazzle lenses on Squidoo this has been one of the best. I like the simple brief snippets with the link on where to get more information. Simple, to the point and very very useful.

    • teamunited12 profile image

      teamunited12 5 years ago

      Good info and ideas thanks

    • John Dyhouse profile image

      John Dyhouse 5 years ago from UK

      Thanks for the tips you have relit my fire for Zazzle, I will be creating more designs/products. Interesting and informative lens - blessed

    • BarbRad profile image

      Barbara Radisavljevic 5 years ago from Templeton, CA

      What a helpful lens. I'm linking to it on the lens I'm about to publish on making your own Zazzle Quick Create Templates.

    • LaraineRoses profile image

      Laraine Sims 5 years ago from Lake Country, B.C.

      I am just starting on Zazzle. Thank you for the very useful tips. Blessing.

    • digitaltree profile image

      digitaltree 5 years ago

      Great Tips and Lens.

    • zirtoc profile image

      zirtoc 5 years ago

      I just mentioned you in my first lens. Where did I get the idea to join Squidoo? From this lens!

    • profile image

      rococonika 5 years ago

      Thanks! It was very helpful :)

    • profile image

      WesPe88 5 years ago

      Thanks for the tips, really useful!

    • yano jl profile image

      yano jl 5 years ago

      I had never heard of Zazzle before finding this lense. Thank you for sharing!

    • profile image

      FredrikB 5 years ago

      Great lens, thanks for all the useful tips.

    • profile image

      MaryMelindaAnderson 5 years ago

      I've been struggling with marketing my Zazzle store. I've already done some of the items on your list but now you've given me some more things to try. Thanks.

    • profile image

      monogramgallery 5 years ago

      Great Tips. Definitely a great set of 48 ways to promote Zazzle and your store on Zazzle.com

    • hysongdesigns profile image

      hysongdesigns 5 years ago

      I love Zazzle and Squidoo! nice lens, I'm doing some of them, but some I hadn't thought of, thanks.

    • profile image

      anonymous 6 years ago

      Good lens and helpful. I haven't joined twitter yet, but you give very good reasons for doing so.

    • profile image

      inspirationz 6 years ago

      What a wonderfully useful lens! Thank you so much for posting all these fantastic tips :) Very helpful for someone who's just starting out like me!

    • profile image

      blanckj 6 years ago

      I haven't been able to figure out Zazzle yet. Thanks for the tips. I'm going to dive in again and try again.

    • cbjones profile image

      cbjones 6 years ago

      Fantastically helpful lens. ^_^

    • profile image

      sweettoothstudio 6 years ago

      Thanks for all the great tips!

    • ShopaholicChick profile image

      ShopaholicChick 6 years ago

      wow i wish u had higher numbers for ur poll....i have added over 50 per day on avg for the last 2 weeks!!!

    • profile image

      YiniRowenna 6 years ago

      Thank you so much for sharing these suggestions - I think they are very helpful and I am going to try some of them

      With respect to #4,

      "As of June 1, users will no longer be able to create a new Google Base account. However, current Base API users will have a one month grace period to continue using the Base API until July 1. After July 1, users will no longer be able to submit or access content through the Base API."

    • profile image

      getbackup 6 years ago

      Very nice lens fellow zazzler! (:

    • profile image

      ChaostheRed 6 years ago

      Thanks for the helpful hints!! I just made my first lens!!

    • CreativeButterf1 profile image

      Kasandra 6 years ago

      Very useful and helpful tips! Thank you so much!

    • profile image

      anonymous 6 years ago

      This is a terrific lens! Every tip is wonderful. Thanks for sharing.

    • bames24 lm profile image

      bames24 lm 6 years ago

      very informative... thanks for sharing :)

    • profile image

      anonymous 6 years ago

      Thanks for the useful info!

    • profile image

      KatanDesigns 6 years ago

      Thanks for the advice! Sounds good! I need to try some of these things more!

    • profile image

      NYThroughTheLens 6 years ago

      Nice lens!

    • profile image

      Heard_Zazzle 6 years ago

      Lots of great ideas and highly useful. Thanks!

    • profile image

      TDBlue 6 years ago

      This was very helpful. Thank you

    • profile image

      whaleriders6 6 years ago

      Great lens and excellent advice! I need to try some of these things!

    • rewards4life info profile image

      rewards4life info 6 years ago

      Great Zazzle traffic tips, such a comprehensive list. I think a good combination of everything helps, there are some ones on here we don't do but will be in the future. It takes time but with all of these and a bit of perseverance it all comes together. Nice lens.

    • cycreation profile image

      cycreation 6 years ago

      Great information and tips ! Very useful lens !! Thanks for sharing :)

    • sorana lm profile image

      sorana lm 6 years ago

      Great tips. This is a lens that has to go on The Squidvertiser under "My zazzle Lens Is ..."

    • SandyMertens profile image

      Sandy Mertens 6 years ago from Frozen Tundra

      Very useful information on increasing traffic to your Zazzle shop. Leprechaun blessings! Featured your lens in my Squid Angel of Zazzle, page two in the plexo.

    • Steve Dizmon profile image

      Steve Dizmon 6 years ago from Nashville, TN

      Thanks for all the useful information.

    • profile image

      FlowstoneGraphics 6 years ago

      Great info.

    • profile image

      anonymous 6 years ago

      Great Lens, lots of useful tips! I love Zazzle, but it can be hard work!

    • CindyShim profile image

      CindyShim 6 years ago

      And Good luck to all zazzler and have a happy V.day to all singles!!xx

    • CindyShim profile image

      CindyShim 6 years ago

      Thanks for nice tips! Btw have a qeuston. Can i submit my products to google base feed??

      I heard that they changed some rules?? Seller who has shop at marketpace can't use it anymore.

    • herisetiyawan lm profile image

      herisetiyawan lm 6 years ago

      Well..this is actually what i'veen looking for...As newbie i frequently upset about how to advertise my business...And this lense has answered my question..I really thanks for this great lense...Good luck..

    • profile image

      anonymous 6 years ago

      great article..really help me as newbie...Advertise or promoting is essential in internet marketing..And this article give a great guide how to do it well..Thank You..

    • CruiseReady profile image

      CruiseReady 6 years ago from East Central Florida

      Agree with Anura - very helpful... I really need to thoroughly investigate several of the links provided in that list!

    • Desmei profile image

      Desmei 6 years ago

      Great lens! Very informative. ^-^ I'm relatively new to Zazzle and could always use a bit of advice.

    • profile image

      Anura 6 years ago

      Very helpful! Thanks so much for sharing.

    • profile image

      tollykit 6 years ago

      Thanks for the help :)

    • myneverboredhands profile image

      myneverboredhands 6 years ago

      Great tips and suggestion on one page! Thanks. I'm new to Squidoo and Zazzle... no, better to say, I'm not working on neither of them hard enough. I guess, I need to concentrate and work on them harder :)

    • profile image

      RocklawnArts 6 years ago

      Great tips, thanks!

    • profile image

      RGebbiePhoto 6 years ago

      Nice list of suggestions. We are new to zazzle and even more recently Squidoo. We don't have any lenses created yet but will eventually, still getting our feet wet with research and learning.

    • profile image

      Luis2u4u 6 years ago

      Great lens, very useful, thanks!

    • profile image

      gods_grace_notes 6 years ago

      Great advice, and well written. Nicely done! Connie

    • imolaK profile image

      imolaK 6 years ago

      Thank you for sharing these great tips with us.

    • pumpnut lm profile image

      pumpnut lm 6 years ago

      Thanks for the help!

    • Enigmaa8 profile image

      Enigmaa8 6 years ago

      Thanks for the tips just signed up to zazzle today gingerly :)

    • lilymom24 profile image

      lilymom24 6 years ago

      Love your lens and all the great tips. I'm taking notes! =)

    • profile image

      Bluewren08 6 years ago

      Such a useful lens and great tips. Well done!

    • profile image

      anonymous 6 years ago

      Some great advice for Zazzlers! Nicely done! Having a list is always a great idea, especially as things that are the most obvious are ones we usually overlook! - Kathy

    • profile image

      anonymous 6 years ago

      Some great advice for Zazzlers! Nicely done! Having a list is always a great idea, especially as things that are the most obvious are ones we usually overlook! - Kathy

    • profile image

      anonymous 6 years ago

      You can also share Zazzle coupons with your customers, so that they save some money and can buy more of your stuff :) The one that I like to use is Emmaandpete3, which gets you 10% off all orders at Zazzle.com of $50 or more

    • TonyPayne profile image

      Tony Payne 6 years ago from Southampton, UK

      Great tips. My recommendation is to just keep creating products, especially groups of products, blog about them, get links to them, and the sales will come.

    • aka-rms profile image

      Robin S 7 years ago from USA

      Awesome tips for a new Zazzler! Thank you!

    • rootadesigns lm profile image

      rootadesigns lm 7 years ago

      Great page!

    • Steve Dizmon profile image

      Steve Dizmon 7 years ago from Nashville, TN

      I am a Newbie with Zazzle and your lens has been very informative. Thanks.

    • JoyfulPamela2 profile image

      JoyfulPamela2 7 years ago from Pennsylvania, USA

      Wow! What great ideas you have here! I'm only a newbie to Zazzle and have tried a few of the above, but this will keep me busy for awhile. Thanks for sharing your tips. :-D

    • profile image

      iankreedotcom 7 years ago

      In four words, "Your lens is addictive!" Thank you very much for this insightful, useful lens.

    • profile image

      iankreedotcom 7 years ago

      In four words, "Your lens is addictive!" I'm adding this to my favorites. A lot of things to learn -- (I'm new with Zazzle.)

    • profile image

      iankreedotcom 7 years ago

      In four words, "Your lens is addictive!"

    • profile image

      lifeHappens 7 years ago

      Great tips! Especially the one about key words. I'm constantly working on that ; )

    • x3xsolxdierx3x lm profile image

      x3xsolxdierx3x lm 7 years ago

      just wanted to say THANK YOU for adding my lens as #44! :)