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A chapter wise Guide on Google Adsense- Chapter One

Updated on November 17, 2013

An introduction of Google Adsense- Simple one

This Adsense guide is to help those bloggers and webmasters who are having critical issues with regards to their Adsense applications and are facing continuous rejections when they apply. If you want to use my guide elsewhere on your website you must talk to me first.
Though my chapters are going to be a best guide, however, I don't guarantee you will get accepted by Google Adsense program, the information herein collected to maximize your chances of acceptance.
The views contained in the guide are solely mine and not of Google's and I am not their affiliate at all.
1) Adsense not a get rich route_Before you apply for Google Adsense to make some money, you must have a clear picture of your future earning in your mind because the programme is not a get rich scheme at all nor will it make you rich within days. On the contrary, the earning with the Adsense is very slow and sometimes boring for those who dreams for big stacks of cash in their account by investing little to no effort.
If your Adsense application fails then it's unlikely for you to get it approved when you reapply. To submit your application for the second time, you may need a new Gmail address following the changes in the website you want to apply for.



Google Adsense
Google Adsense

2.) Googles Terms Of Service (TOS) And What They Mean To You
Terms of service ­ One of the main reasons that peoples Google Adsense
applications fail is that they fail to adhere to the TOS. Indeed many people even
fail to even realize that when they apply for Adsense that they are actually signing
up to a legal agreement.
The TOS govern the way that your site has to be designed in order to comply
with Google policies, and if you fail to pay attention to them then your application
is likely to be rejected.
The TOS are there for a reason, not something to be ignored or overlooked.
Primarily they govern things such as the quality of your site, not using images to
draw attention to your ads, and not encouraging users to click on your Adsense
ads.
Privacy Policy ­ One of the main areas that people fall down on is not having a
privacy policy, it is compulsory that you have a privacy policy and many sites are
rejected for just this reason. So put one in place and make sure that you have a
clear and prominent link to it on all of your webpages.
Whilst Google does not have a privacy policy for you to use, you must have one
in place and a clear link to it from every page on your website or blog, fail to do
this and your application will be rejected.
Clicking on ads – Google TOS very clearly state that you shall not click on your
own ads or actively encourage others to do so (Be this graphically or with text
e.g. “Please click on this ad”). This will get you banned faster than anything else.
This is not Google being “Unfair” as many of those who have lost their accounts
for click fraud claim, it is because Google has a duty of care, if not a legal
obligation, to ensure that when an advertiser is paying for each click through
(Often at several dollars per click), the those clicks are genuine. After all if you
were an advertiser and you kept paying out for fraudulent clicks you would be
very unhappy, wouldn’t you?
Unbelievably there are actually sites out there offering a service to click on other
peoples ads, join one of these and expect to get banned very fast indeed, it
staggers me that people display their url’s on these sites, thinking that Google
won’t notice them – in reality it is highly likely that they monitor these sites and
ban those URL’s accordingly.
Also be wary of clicking on other peoples ads, remember Google is tracking
your ip and thus knows you have an adsense account, and if you repeatedly click
on ads on another site then you may well find that you get banned for malicious
clicks. Rare but it has happened.
When using Adsense for content then you will need to observe the placement
guidelines.
Under the TOS you should also not draw attention to your ads e.g. you cannot
encourage people to click on your ads. It used to be that people got a far higher
click through ratio by placing related pictures next to there ads, however Google
has now changed the TOS, and you are now advised to have any pictures on
your site differentiated by having a distinct border around them.
You should not place ads on any pages that have porn, hate related, incitement,
or content cover illegal activities – I once actually came across a site by accident
on how to make crystal meth running Adsense, unbelievable but true. IF you
come across a similar site, then report it to Google, as anyone doing this gives
legitimate Adsense publishers a bad name.
You can only apply for one account, if you apply for another one then you are
likely to have your account terminated. Also there is no need to have two
accounts, once you have been approved for one then you can then place the
code on any site you wish, so long as it complies with the TOS.
You cannot alter the Adsense code in anyway whatsoever, whilst people do try
this, such as trying to remove the words “Ads by Google” or “Ad choices”, you
will be found out and you will get banned.

Your website must have this page to get approval
Your website must have this page to get approval | Source

3.) Preparing Your Site For Adsense
When it comes to building your first Adsense site then you will need to
focus on the content of the website. Content is king and do not ever forget
that.
When building your first site it is a good idea to write all of your own
content or use a ghost writer. Copying other peoples work is likely to get
your website flagged up as duplicate content, or classed as spam.
For your first site then pick a subject that you can write with a passion
about, this passion will come out in the quality of your writing far more
than if you just write about a subject that you have no real interest in.
When it comes to choosing a first subject for Adsense then do not make
the mistake that a lot of people and choose a subject just because it has
a high paying keyword – Your site will just come across as spam.
You can buy lists of high paying keywords. However I would suggest that
you target keywords that pay around 50 cents to $2 for your first site, as
you could aim for keywords that people are prepared to pay $10­20 per
click for, however think about the reason why those companies are
prepared to such a high amount per click – Competition, that is why!
Whilst you may choose to chase high value clicks, if you do then you may
get very disappointed very fast. This is because you may build the best
looking website in the World but if it is your first website then the chances
are you will pay very little attention to search engine optimization and as a
result get very little traffic and hence clicks. This will result in you giving up
on Adsense.

Google Adsense Rules and Regulations

Some Important rules and regulations are as follows:

  1. Website must be six months older or more
  2. It must have plenty of organic traffic, your chances will be more if you also have referral and social media visitors coming to it daily. Just focus more on good search engine optimization.
  3. Your website must be registered on your name and home address and all details in hosting account should match with the information you are giving to Google when submitting your application for Adsense.
  4. Your website must not promote other ad services and companies and if it does so you will be to remove their banners and ads.
  5. Your website contains a lot of informative content with proper reference to resources which you have included. Such as if you are using free images you must mention their resource.
  6. Lastly, your website must not have any sort of copyrighted content such as articles, images, and other details.

4. Getting Your Website Ready For Adsense
Content is king – and I may or may not say that more than once! The fact
is Google just loves fresh, original content that you have produced yourself.
What it does not like is a spammy looking website with little or no content.
Your site must meet these quality guidelines found here, fail to observe these and you will get turned down.
So when you choose your first website to submit to Google for your Adsense application, be it a blog or a normal website, then you need to focus on your content. Your content needs to be of such quality that when a web surfer lands on your site, that the information you present to them answers the questions that they were looking for. After you have written the core content of your website then get a friend or two to review it for you from a quality perspective – Then be prepared for some criticism, but more importantly be prepared to re­write things to take those criticisms into account.
I would strongly advise not to use copied articles, or indeed any form of auto blogging when it comes to your first site for Adsense. If you do that then Google is highly likely to reject your site under its quality criteria. Also Google in particular it does not like sites that have a widely differing content. If your blog simply has a load of posts on very different subjects,
then the Adsense bot will simply not know what ads to service your ads with.One classic example of this is people creating blogs on celebrity gossip,in theory these will attract high traffic levels, but in reality each post is very different to the next in terms of content. Now this has two implications 1.) When first applying for Adsense your site maybe rejected, as your content is not specific enough, or 2.) You make no money as the Adsense ads displayed will not be relevant, and hence nobody will click on them.

So when you create your first site for your Adsense application then make sure that you keep it very focused on one subject, you want to make your site informative, such that you seem an authority on this subject, indeed if you are planning a long term internet career, then you this is the first step in making yourself an authority on your chosen niche, regardless of what it is.
Getting your first site right is vital to your Adsense application. IF you only spend half an hour chucking a few graphics and copied text together then it will look like it has been thrown together and Google will quite rightly reject your application. If it looks spammy, then it is.

Also first of all when applying to Adsense you should make sure your domain registration information is set to “Public” e.g. when Google carries out a “Who Is” search on your website then they can see who you are and where you are located. Whilst using a “Who Is Guard”(url
needed) is a good thing to put in place in the long term, wait until your Adsense account is approved before you put a “Who is guard” in place.(A “Who is guard” protects your personal details safe from any prying eyes and is well worth implementing once your application is approved). Under Google’s TOS you must have a Privacy policy (that complies with
their ‘DoubleClick DART Cookie’ (See here for more details on what Google requires you to have in your privacy policy) and you must have a clear link to it displayed on every page on your website. Simply put a huge amount of sites get rejected for not having one, or existing sites get banned for not
having one. Do not even bother applying for Adsense if our site does not have one. They are easy to create or purchase and yet if your first application does not have one then in Google’s eyes (Quite rightly) it looks like you have not bothered reading their TOS, in which case why
should they bother approving your application?

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