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Best Times to Publish and Promote On Social Media
Anyone who monitors their blog or article stats will know that Internet traffic drops on the weekend. My own traffic drops about 50% starting on Fridays and then it increases again on Sundays. I never really thought about what this means for me as a writer in terms of the timing of posting new content and social media promotion. I just accepted that traffic drops on Friday and bounces back on Sunday. However, the timing of when you post new content and when you share it on social media websites is important.
The Importance of Social Media
When to Use Social Media
In his article What Are The Best Times To Share On Facebook and Twitter? Forbes writer Bruce Upbin joked:
...don’t bother posting after 3pm on a Friday since, as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends.
According to this article, the best hours to promote links on Twitter are between 9am and 3pm. The best hours for Facebook are between 1pm and 3pm. Links posted before 8am and after 8pm typically don't do well. These times are based on Eastern Standard Time (EST). Upbin also says about Facebook:
As with Twitter, avoid posting on the weekends.
However, I have noticed that my traffic increases on Sundays. So, it's possible that Sunday may be a good day to try marketing your links. You could do some tests to see if you have success or not. Looking at overall Internet and Social Media trends can help you plan a strategy but you must also monitor your own statistics. Your readers might behave differently than overall web users, so check your statistics regularly.
Best Days of the Week to Post New Content
Based on Internet and social media traffic, the best days to post new content would be Monday through Thursday. This is when you are more likely to get higher initial traffic to your articles and blog posts. Saturday is the worst day to post new content. Many people surf the Internet at work, which explains high weekday traffic. Many people go out on the weekends, so you'll have less readers at that time.
However, one blogger who studied his own statistics and commenting patterns suggests that readers will be most engaged and most interested in reading in-depth content Tuesday through Thursday. People beginning the work week on Monday and ending it on Friday are simply less focused than they are during the week. If you are a blogger and you want to post daily content, it may be a good idea to do shorter posts on Monday and Friday that require less time and attention from your readers.
Now you might think the article or blog post will always be there, so why worry about timing. It may be less important when you're writing on so-called "evergreen" topics. Unlike current events, which might be relevant for a short time, evergreen topics will always be of interest to readers. But new content often gets a spike in traffic the day it's published, so you want that spike to occur when more people are online. People who are more engaged in the content are more likely to spread it on the various social media sites. You want people sharing links to your articles on peak days.
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