VIRAL TRAFFIC: Ways of Driving Traffic to Your Website
Driving traffic to your website
We all want our online content to go viral with tens of thousands or even millions of people watching or reading it. It is a marketer’s dream to see a piece of work they created turning into viral content overnight. Imagine how many people you can reach if your videos or articles spread around the web like wildfire! This article discusses the important factors that you have to consider when aiming at driving traffic to your website.
The yearning for more traffic
After spending a lot of time and money researching on how to make your content become viral, you blindly churn out tons of material every month in the hope that they will get a lot of views. What normally happens is that the content gets a small amount of traffic at best, or no traffic at all in the worst case.
The flaw in this strategy is that it focusses more on a task than on the prerequisite skills needed to get the right amount of traffic. In order to get a decent amount of traffic to your content, you need to focus on a few key points that are important to start with. In other words, you need to get the basics of online content generation right first before aiming for viral traffic.
In seeking to get viral traffic, what you are attempting to do is recreate successful examples with your content. You should have realistic expectations because even if it happened, not all of your content is going to go viral.
Prerequisites for driving traffic to your website
Before we even delve into the question of what drives viral traffic to a website, you need to understand that there is a basic irreducible minimum when it comes to on-line content. These are the prerequisites for any online content whether or not the aim is for it to turn viral.
These basic requirements have been prescribed so many times by so many people but they are worth repeating here. At the very minimum, online content must be:
- Original –meaning that they are not copied from other sources and have not been presented in the same way before
- High quality well written or produced in a clear and understandable language
- Relevant to the intended audience and not an attempt at deception
Let us assume you are starting off from the start on your journey of creating online content. It is obvious you will need at least your own website or you be hosted by another website. The following will then need to be in place:
- Domain name should be appropriate and if possible have a relationship to the content of your website
- Keywords which will be associated with your website. You then generate content based on these keywords and any related sub-keywords
- Content that is original, high quality and that has multi-media elements such as videos, images and infographics
- Share the content on social media sites such as Google+, Twitter, LinkedIn and Tribes
- Backlink from relevant and authoritative sites. This should be done sparingly and in natural manner to avoid search engine penalties
Once you have built enough high quality content using the steps prescribed above, the next stage should be to build your authority. Getting out there and letting people know who you are and what you have to offer is the next logical step in your journey to getting viral traffic.
Involve yourself with trendsetters in your sector who have already made a name for themselves and have a good following. By interacting with the influencers in your market, the possibility of them commenting on your content and sharing it increases.
Engage with relevant and active online communities where you can share your work and gain some respectability. This active participation will create visibility and familiarity that may result in people viewing and sharing your content.
When engaging in these communities, say things in a different way to get rid of the monotony. In other words, give the same old stuff a fresh perspective. This will gain you recognition because of the different dimension you have brought in.
What is a Viral content?
Content can be termed as viral if it has a large spike in traffic and it is being shared rapidly within a short period of time. For example, if content that normally receives 50 page views suddenly started seeing 10,000 page views from many sources, it would be described as having gone viral.
What we see is that viral content will have a significant amount of traffic and will be shared by the people who see it. There has to be that element of rapid sharing for the content to be termed as having gone viral.
This can be compared to the spreading of a natural virus: someone catches it and spreads it to the next person who then passes it to the next and so on. Within a very short period of time, the virus has infected many people over a wide area. The interaction with every new person results in a new infection that is passed on to next person.
Have you ever received viral traffic to your website?
What are qualities of viral content?
So now we move to other qualities of viral hubs and ask ourselves- what are the most common features of hubs that have gone viral? There are many qualities of viral hubs but let us look at a few common ones:
Easy on the Senses: Content that is audio-visually appealing will give the hub a head start because it is the senses that first interact with it. If it can catch the audiences' eyes and ears, then it has the potential of going viral.
Relevant: Is the content relevant to the its stated topic? A misleading topic might have a short spike in traffic but after a short while the only thing that will be viral about it are the negative sentiments it generates.
Conversational: The audience of your hubs are in most cases human beings who need to be addressed directly. Therefore if your hub is not speaking directly to your audience you are not likely to see any engagement and traffic.
Coherent: If your audience cannot read and understand what you are saying they will not stick around for long. Grammatically correct and understandable content holds the attention of your audience.
Interesting: The reason we visit a website is because there is something of interest in it. If the content is boring you will leave the website immediately. The fact that you are reading this paragraph means maybe there is something that interests you here
Emotional: A viral hub appeals to the emotional part of you, be it anger, happiness or sadness. The audience has to feel something when they engage with the content.
Humorous: Content that is sprinkled with humour will keep your audience coming back for more.
Wide appeal : The wider the audience, the bigger the pool of potential viewers.
Tell a Story: Everybody loves a good story and it is an intrinsic part of human nature to want one. Viral hubs are stories told in using different techniques.
Answer a Question : The person who is reading this hub probably wants an answer to the question "how to make viral hubs"
Shareable : Content gains traffic overtime because it has been shared. For each person who arrives at the content via organic search, there are other who got it through sharing.
Unique: The content has to be original or told in a way that has never been done before.
Respectful of the Audience: The audience always reciprocates respectful publishers by giving them more views for their subsequent work.
Frequently Asked Questions about viral content
- How can I make my content go viral?
- Are bots the cause of increased traffic?
- What effect will unexpected traffic have on my adsense account?
- How long will the content stay in a viral state?
- What made my content viral?
- How can I replicate the success I have had so far?
In conclusion, driving traffic to your website is an easy thing to do if you do your research properly and create original and high quality content. When it comes to viral traffic, the points stated above are just prerequisites which must be in place for it to happen. Viral traffic can be said to be a result of luck, opportunity and preparation meeting at the right time.