Get Seen! Networking Techniques and Tips for Views and Engagement
The Anxiety of Getting Started
Whenever you begin something new it pays off to have a lot of patience. Unless you happen to have a genie tucked away in a bottle somewhere, it's almost impossible to blow up overnight. I have spent several years building my followers on platforms such as Facebook, Instagram, Snapchat, Twitch, and many other well known sources. I'm fairly new to Hub Pages having spent most of my time being in front of a camera and contributing to other blogs rather than my own. Even after gaining a successful following on several big platforms, I was still disheartened about having to start over on any new sites. It would require me to attempt to persuade my followers to move over with me or to start completely from scratch. Both options involve a lot of work and energy. When you see other users who have been around for a long time with thousands of followers and tons of content it can be overwhelming trying to imagine having a chance at the spotlight. It's important to remember that nothing is out of reach if you're determined enough to grasp it.
Ready to Go Content
I've learned that it helps to have content up and ready before worrying too much about the traffic. When you start directing others to your blog or site you don't want to send them to an empty space. Giving an idea of what kind of content you'll be providing is a good way to start your engagement process. It will also give viewers a chance to go ahead and start interacting if they happen to see something that catches their eye. Not every thing that gets posted will necessarily have the same amount of engagement. Having a specific subject to model your content around will help having a moderate flow of similar traffic. Especially if you know how to advertise your content in the right places.
Content Posting Hot Spots
When it comes to getting seen, where you set up makes a lot of difference. You wouldn't want to write about plants and then post it to a group about seahorses. Knowing where your audience is most active will help you maximize your views. Some of the most popular sites to network on are Snapchat, Twitter, and Facebook. Snapchat is great because you can send links to your content to people in bulk. Its a great way to see who views your content and make it easier for others to share it.
Another great site is Twitter. Their use of hashtags make it easy for you to find your audience as well as your audience find you. You can create a profile for your content using hashtags to direct specific traffic to your post. If you enjoy writing about cars, sharing your links to Twitter with #carenthusiast would draw in those searching for post about cars. The more hashtags you use the more chances you have being seen. It also helps people who aren't interested in creating new profiles. They can follow you on Twitter while still having access to any new articles as long as you actively share your links. I think it would be great for Hub Pages to add a quick share button for Twitter. Until then, you can copy and paste your link into a "tweet" and it will direct people right to your article.
One very obvious source to post content is Facebook. Where you post your content on the Facebook platform can make a huge difference in your traffic. Take advantage of Facebook groups. There are groups for just about anything. Make sure to read the group rules as some do not allow outside links and such to be shared. There are many groups who will allow you to post your own content links. You can look for groups that relate to your content or groups whose focus is building a community between other content creators in general. I keep my personal and content pages separate as it allows me to better present my content to a particular audience without a bunch of other things they may not be interested in.
The Real Magic
When networking on social media, I've learned that the more you interact with others the more likely they are to interact with you. It really pays off to give more than you expect to receive. People like to connect with other genuine people. When they see that you are truly interested in their opinions and views they'll usually provide a more loyal following and source of engagement. It also makes sharing your content a bit more fun rather than just advertising your articles everywhere. You'll get to meet new people with similar interest and maybe even gain a bit of inspiration from conversing with other like minded people.