Google's Author Rank Rewards High Quality Websites - Why Low Quality Content Hurts Your Site
Low Quality Content Hurts Your Website
Google is big on presenting high quality content to its customers, who content writers refer to as visitors. Google wants readers to have a positive experience when doing searches on the internet, so the quality of the content returned from search queries must measure up to Google’s standards for top quality content.
Google wants sites that have original content, original research, authoritative information, or other value-added content for their readers.
If the quality of content on some of your pages does not measure up to Google’s standards, it can seriously alter Google’s perception of the overall quality of your site.
To battle any penalties, what you want to do is either improve the quality of your content or delete it.
Example of How Relevance is Measured
If you have a web page dedicated to “Blue Suede Shoes” and someone does a search for “Blue Shoes”, then your site may not be ranked as high. However, if someone types in “Blue Suede Shoes”, and your site has been rated as one with good and relevant content (as related to the search), then your site would probably rank higher, even if it has little traffic. That’s because Google looks at qualify and relevance more than it looks at the number of visitors.
Does Low Traffic Negatively Affect Google Rankings?
There is no exact point of low traffic or inactivity that negatively affects your Google rankings. That’s because negative ranking is not so much based upon traffic or activity. More important than traffic is relevancy. Google ranks your site by relevance. If your page is expertly optimized with titles, headings, and quality content, your site could possibly be ranked higher than a site that receives more traffic.
What Does Google Consider Low Quality Content?
There are many items that qualify your site as low quality; however some prevailing reasons for downgrading and punishing your website are the following:
- Low Quality Spelling and Grammar – Content with spelling and grammar errors appear sloppy and lose credibility. Readers do not trust poorly written content, thus de-valuating the validity that the writer is competent or that the information is reliable.
- Boring – The same old story found everywhere on the internet adds no value to the reader’s reading experience.
- Outdated News – News is news and is only current for a short time. After a while the story becomes obsolete and not newsworthy or valuable.
- Holiday Content – Thanksgiving, Christmas, and New Year’s Day content are outdated and provide little value to readers in the month of June. These types of pages are obsolete during much of the year and can weigh down the value of your website.
Special Note About Holiday Content:
With regard to holiday content, remember that if you have a website or blog that is solely related to holiday content, then placing holiday content on that page would be relevant. It makes pure sense to place holiday content on a page related to holidays.
But, if you have a website or blog where the focus is something other than holiday content, then placing holiday content on that website or blog jeopardizes the overall validity of the page.
You can safely add holiday content to a page so long as the overall focus remains on topic.
Holiday Content is OK When Relevant
Example of How to Handle Holiday Content
Let's say you have a web site about "coffee". On your website you have information about the history of coffee, how to grow coffee, how to harvest coffee, and so on. You might even have recipes for coffee drinks on your coffee related website. If you place content about how to buy Christmas wreaths on your coffee page, you would ruin the overall integrity of the page. On the other hand, if you place content about how to give coffee as a gift, or sell coffee gift packages from your page, then you would be keeping the integrity of your page in line with its overall focus, which is coffee.
What Does Google Consider High Quality Content?
Google considers your site high quality if it contains the following elements:
- Original Content – Make sure your content is original content for which you have done the research and not simply compiled, copied, and pasted from other sources.
- Authoritative Information – Make sure you provide useful information that people can rely on. Don’t just put words on a page, rambling on about a subject. Provide the answer to a question and make sure your answer is one that is credible, one that people can rely on.
- High Quality Spelling and Grammar – Take time to edit and re-edit content to eliminate spelling and grammar mistakes. Use your wordprossessing spell-check and grammar feature.
- Unique Perspective – If your subject is a popular subject, it is difficult to be unique. However, you could still write content on the subject, but with a different perspective than content that has already been provided and overly presented on the internet.
- Interaction With Readers – Get the reader involved with your page. People will share information they think is valuable. Provide links to social sharing sites so they can share information with their family and friends. When people share your page with others, Google ranks the page as valuable.
- Additional Resources – Give readers a deeper level of experience with your content. Provide links to relevant sites so readers can read more information and delve deeper into the subject matter of your content if they choose.
Get Rid of Low Quality Content
Analyze your website. Look at every page on your site. Look at your traffic to see how many people visit your web page and in what time frame. For instance, if you only received one viewer over a six-week period, consider it alarming. Look at the links on each page to see who and how many people link to your page.
Are people commenting or sharing your page with others? If not, then consider the fact that your content may not be engaging enough to invite people to respond to it. Also, people tend to share your content with others if they find it interesting and worthy to be shared with others. If people are not sharing your content with others, then it may be time to give your content a boost or give your content the boot.
After analyzing the numbers, when you find a page that is performing poorly you can decide to fix that page or delete that page. One way to fix the page is to rewrite it. Turn the page into content that people find useful and valuable. You may simply need to rewrite the page with a different spin on the subject. Alternately, if it doesn’t make sense to rewrite the page, then the best thing to do is delete the page.
Don't be afraid to delete non-performing pages. In the long run, deletion can help your overall ranking.
Quality Matters at HubPages
- Hub Quality Affects All Hubbers, How We Can Improve Hub Pages Search Ranking And Get More Views.
Each Hubber must keep quality content on their profiles. Anyone writing poor quality lowers our ability to compete. The writing community is global and competition is high. Quality matters.
Google Video Tutorial About Ranking
Watch the Google Video Tutorial About Ranking
Google has an excellent video tutorial that shows how websites are ranked. The video is only 5:24 in length and clarifies the primary criteria for ranking. One criteria is relevance and the other is importance. Although there are over 200 components that are involved with ranking, relevance and importance are by far the most critical.
Inactivity is Only Part of the Ranking Equation
As a content writer you are fortunate that Google re-analyzes your site on a regular basis. Soon after making changes to your site, as Google re-crawls your site, your changes are reflected in the rankings.
Inactivity is only part of the equation, and Google does not provide a definitive answer regarding time lapse between visitors.
While it is important to have people visit your web site and interact with information on your web site by linking and sharing your site with others, the number of times people have visited your site is not as important as the quality and relevance of information found in relation to search queries of readers.
Higher Author Score Means Higher Page Ranks
Author Rank Means High Quality Content Rises Higher
Google is making a convertive effort to ensure that search results provide readers with high quality content.To that end, Google is fine-tuning a rating system referred to as Author Rank. Author Rank is a rating system which ranks an author's content for relevance. Authors will be given a grade as to whether or not the content they provide meets Google's standards of being high quality and useful in relation to the search query.
In the past, through Search Engine Optimization (SEO), excessive backlinks could help poorly written content reach the top of the page simply because of the number of links. With Author Rank, authors are given a grade for the content they provide. This would mean that an author could be given a high grade for well written content and a low grade for poorly written content. Google's intent with Author Rank is to make sure that only the best, authoritative content on a particular subject makes it to the top of the Google search results page.
As an author, your primary concern is to make sure you create authoritative, valuable content that others will want to share. Be the author Google and readers can rely on for content that is rich and provides the answer people are searching for.
If you are an author who provides valuable, authoritative, and trustworthy content, then the Author Rank grading system will be a benefit to you. Your work will be recognized as high quality and your content is more likely to be ranked higher in search engine results.
Author Rank and Google+
Get Prepared for Author Rank
The word on the street is that Author Rank will be closely tied to Google+. Google uses your "in circles" count to determine your Author Rank. So the first suggestion is to get yourself set up on Google+. Create a Google+ profile and author identity. Start engaging with Google+ by posting and commenting, and replying to comments. Develop presence with a following of readers. Basically, you just want to be involved with Google+ as much as possible.
In getting prepared for Author Rank, keep the following two things in mind:
- Establish a Google+ presence.
- Write rich and valuable content that users can rely on and want to share with other readers.
If you commit to the above two things, you are setting yourself up to be a well-respected internet content writer with a higher than average Author Rank.
Keep Your Content Relevant
With Google, it's all about relevance. So, before you publish content, you always want to ask yourself two very important questions:
- How relevant is this content to search requests?
This is where your skill of keyword analyzation becomes handy in helping you write valuable information about topics people are interested in reading and able to find with keyword searches.
- Is this content relevant on the page to which I am publishing it?
This is where your skill of writing and publishing related topics become vitally important to your success as a content writer.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2012 Marlene Bertrand