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How Much Will I Earn With Google AdSense?

Updated on January 25, 2013


This Google Adsense related hub is going to go right to the heart of the worries of most people who participate in the Google Adsense program. Basically, I'm going to answer the title question in a concise and informative way. You may not like the answer that's going to come out of this article, but it's the honest to goodness truth, and there's no magic bullet to change the status quo, so if you're curious to find out how much money you will earn with Google Adsense, scroll past the Google logo!

There Are Many Factors That Determine Your Adsense Profits

Usually, when people ask how much they can earn from Adsense, they're assuming that it's a cut and clear deal. Like, for every ad clicked, you'll get 20 cents. The truth of the matter is somewhat more complex. Among the factors that can determine your Adsense profits are:

  • The types of ads appearing on your pages: Advertisers will compete for the advertisement space on your site, in an ad auction. Whoever wins gets to place his or her ads, which can be CPC (Cost per Click; you get money each time the ad is clicked) or CPM (Cost per Thousand Impressions; you get X amount of money for every 1000 views the ad gets). Google will choose whatever will get you the most profit.
  • The pricing of ads appearing on your pages: This is fairly logical, but not a whole lot of people pick up on it. Basically, the ads displayed on your page cycle every so often, and each one has a different value. Today, you may have an 80 cent CPC ad in the spot that had a $1.00 CPM ad the day before. Thus, your actual profits may vary wildly each day.
  • How many AdSense products you use: Besides the Google ads that most people use, there are also several other niceties that you can use if you have your own website or blog, such as Adsense for Feeds and Adsense ads in Google Search. The more Adsense products, the higher your potential profits.

Those are the factors Google lists on its help page. Of course, there are many more factors involved in your Adsense profitability, such as:

  • Higher quality content will get you higher profits:
  1. For articles, 400 words is the bare minimum. Anything less than that is usually pointless. However, don't make your article too big either, because that will just turn people off as well (in this day and age, most people don't have the attention span to truthfully read a 5000 word exposé in one sitting).
  2. Your content should be relevant to a central theme. If you have a website about baby products, don't leap into a tangent about Mustangs or grandfather clocks. This will hurt the quality and relevance of the ads that you're getting served by Google.
  • Ad placement is important: Studies have shown that people tend to look in the upper right section of a webpage upon entering it. No one has a clear reason as to this behavior, but if you're looking to make the most of your Google Ads, guess where you should have an ad block? ;)
  • The more traffic the better...usually: It's a simple numbers game: The more traffic you get, the higher the chance you will get ad clicks. Also, the more traffic, the more money you make from CPM ads as well. Of course, just because you get 100,000 page views a day doesn't mean you'll get a single click (but with such a high traffic density, you might be better off using CPM ads at that point).
  • PageRank is good for you: Basically, the higher your Google PageRank, the higher you'll place in the Google search results for keywords relevant to your content. This is an extension of my previous bullet (as you tend to get more traffic the higher your PageRank). Thus, anything that can sabotage your PageRank should be avoided. If I were asked to name one thing that will kill your PageRank in a heartbeat, I'd probably have to say: Duplicate content.


So, as you've probably inferred from reading this article, there are way too many factors involved in figuring out how much money you'll make with Google Adsense to give any sort of concrete answer to the question postulated in the article title. However, I hope you've also figured out that Google Adsense is a viable way to make money online.

If you have any other questions related to Google Adsense, feel free to ask me. Also, post any feedback and/or suggestions you may have for this article (any improvements I could do or anything crucial you believe I have left out) and I will see if I can improve it. :)

If you have stumbled upon this page and are not a member of HubPages, AND you want to write about virtually everything, then feel free to sign up by clicking any part of this sentence!

Until the next time, take care and have fun! ;)



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    • profile image

      Hamad 3 years ago

      Sir,I am really appreciate this message.The details about getting details of paid adsense advert and free adsense advert is what I am really want to know much about,If you can tell the full details about getting free and paid account,I will be very grateful.Thanks.

    • Calvin Gunter profile image

      Calvin Gunter 3 years ago from Brookneal, Virginia

      Nice article, it really did answer my questions about how Google AdSense works

    • BigBlue54 profile image

      BigBlue54 4 years ago from Hull, East Yorkshire

      Whereas you were not able to give a figure for Adsense, understandably, there is a lot of useful and interesting information here. Thanks.

    • kiran111 profile image

      kiran111 4 years ago

      Thankyou for the article. In my opinion a hub of about 1000 to 1200 words will be ranked well in search engine pages compared to hubs with 400 to 500 words. On page SEO is an important factor that can directly impact on the earnings

    • WiccanSage profile image

      Mackenzie Sage Wright 4 years ago

      Helpful, thanks!

    • jaypar7 profile image

      jaypar7 4 years ago from California,USA

      Very good article. Thank You

    • Winterfate profile image

      Darrin Perez 5 years ago from Puerto Rico

      That's what I'm here for MrMysteryMan! Glad I could be of assistance. Thanks for reading!

    • profile image

      MrMysteryMan 5 years ago

      Very nice and informative. Exactly what I needed to know. Thank's very Much...

    • Winnerofworld profile image

      Hari Haran 5 years ago from Namakkal

      Good Explanation

    • profile image

      crater 5 years ago

      nice article. The most important factor in my opinion is the niche. Some keywords pay lot money for a click and some don't.

    • xanzacow profile image

      Cynthia 5 years ago from North Myrtle Beach, SC

      Voted up and useful. I will return to reread more than once!

    • pinkhawk profile image

      pinkhawk 5 years ago from Pearl of the Orient

      How I wish I have more time to study these things... thank you for the useful information... ^_^!

    • profile image

      Josh 5 years ago

      I'm concluding my first month with Adsense and I've made almost $600 in the month of May alone. I wish I would have put the ads on my videos sooner, I just figured out about it not too long ago :/

      Nonetheless, easy money!

    • Nomascus concolor profile image

      Nomascus concolor 5 years ago from A Country called Earth

      Good hub, great content, thanks for sharing!

    • PDXKaraokeGuy profile image

      Justin W Price 6 years ago from Juneau, Alaska

      this is a great hub, winterfate. Thanks for sharing.

      when I signed up for Google adsense, i don't remember an option for pay per click or pay per impression. is this a google thing, or an option we can choose? if so, what is your reccomendation?

    • shinecontents profile image

      shinecontents 6 years ago from India

      Thanks friend! its very useful hub to the new hubbers like me. please discuss the google adsense dos and donts.

      thank you

    • Gloria Anujue profile image

      Gloria Anujue 6 years ago from Lagos, Nigeria

      connect me to google adsense, amazon and eBay as an affiliate.

    • sabrani44 profile image

      sabrani44 6 years ago

      Thanks, it was very helpful to a newbie like me!

    • earthbound1974 profile image

      earthbound1974 6 years ago from Bicol, Philippines

      This hub is useful especially to all not-so-expert in Google AdSense, like me.

      Thanks for sharing>