How to Deal With Insulting Comments
Hopping the Hubs
Sometimes, when you stroll about Hubpages, you'll find a Hub that has no comment capsule. No one can post a comment.
This is not an accident.
Comment Capsules are automatically included when one posts an article. The absence means the writer has deliberately deleted the capsule.
The reason for the deletion is that the capsule became a parish of Trollkingdom.
Trolls who create guest accounts to mask their identity, will post the most abominable things. Deleting comments becomes a bi hourly exercise until the Administration requests you remove it or your article is toast.
Fair Comment vs Troll's Rant
Normal people read an article and post a response based on the merits of the article.
Sometimes there's an error, or a misunderstanding. Sometimes a slurry of comments which are not complimentary, but are fair comment.
One can not expect everyone to agree with you when you post a controversial piece. Deleting comments which you find disagreeable is your right.
Abnormal people, whether they are mentally imbalanced or are posting out of some particular vested interest, do not attack your point of view, they attack you.
And because they need to be as nasty as they can, they will create a 'dual' who will post the worst remarks. A dual is the same poster using a different identity commenting in such a way it looks like so many people are against you when it is only one.
Often, a member of a site will create the dual so as to spew invective without jeopardising their standing on the site.
What You Do
Firstly, learn to recognise the Troll and his duals. Notice his syntax. A Troll 'takes set' upon a user they think is vulnerable. They will attack, insult, attack again under another name, in the pursuit of driving the person off the site.
You can delete comments. Delete those which are offensive without any redeeming features.
Sometimes, when you meet a Troll who seems to have a penchant of making an idiot of himself, you let him post. And post again and again. Other readers will pick up that he's an idiot and he will discredit himself.
If you are lucky he becomes comic relief and his attacks against you and other users spills over into anger. His duals are exposed as they tend to repeat his venom.
Take a broad view; does this comment have any value or does it cheapen your article?
Does this commentator make a moron of himself so that he discredits himself and obversely confirms your views?
Of course, once your Comment Capsule becomes a Parish of Trollkingdom the Admin may request your remove it.
Monetary Benefit
Many sites pay by view, very often is is the Troll who fills your pocket.
Firstly, there's his initial view.
He logs on, spews his venom. To make his attack it stronger, he logs on via a proxy server, (a different I.P. address) as someone else, and repeats the attack. Hence, you have now gotten two views for the 'price' of one.
If you play it right, at first, other users will log on to watch the drama, express their views.
No matter how you want to play it, ten views from ten morons, is still ten views.
Very often you deal with negative comments by ignoring them, such as skipping the Troll post and responding to a previous post as if you haven't seen the Troll comment.. This often provokes the Troll to post again.
Sometimes you respond to the Troll by repeating what you said in the article, missing all his points, as if you don't realise how insulting he is being.
This encourages him to post again.
If you respond in such a way as to make a 'situation' you can encourage the War where others will take sides.
Having 50 comments under an article suggests it is Hot, so you want them there. You can delete a few of the most offensive but you need enough of them to sell the article.
Remember, every time a Troll views your article, you get paid. He doesn't
Be Careful
There are sites where the Owner/Admin wants to get rid of users. Just before payment, a user will be goaded by a Troll. Any response will lead to the user being kicked off the site and the money owed to him/her forfeited. Mylot is well known for this trick.
On some sites, the user who was goaded to respond will be kicked off but the articles remain, earning for the site.
Hence the writer can't get on, but the articles posted remain.
Some writers have become so cautious that they never respond to attacks.
This might be your best choice.