How To Track Your Progress On HubPages - 5 Easy Steps
Five Easy Ways To Track Your HubPages Performance
We all like to know how well we're doing in life, and HubPages is no different! If you're anything like me, you find yourself checking your HubPages statistics every day.
There are built-in tools here at HubPages that tell us how many visits we've had over the past day, week and month, but there is a lot more information that you can use to determine which of your hubs are the strongest and weakest, both in terms of visitors and Adsense income.
Here I will show you a few of the ways that I've found invaluable in tracking my HubPages activity and my earnings from the Google Adsense program.
#1 - Use Google Analytics with Custom Reports
If you haven't already, sign up for a Google Analytics account.
It's simple and free - all you need is an email address to set up a
Google account. Once you've signed up, add the Google
Analytics code to the "Affiliate Settings" tab in you HubPages account.Here's a link to the HubPages Help page about adding Analytics to your account.
Within a day or two you'll have detailed statistics regarding you
With Google Analytics, you can see where your visitors are coming from, how they found your hub and some of the things they did while they were there. Here are some of the most useful pieces of information you can track:
How are visitors finding you?
At the bottom of the Google Analytics Dashboard you'll see a pie chart
that shows where visitors are coming from - Search Engines, Referrals,
Direct Traffic, and so on. If you click on the link to "view report",
you'll see detailed information about what sites led your visitors to
Which hubs are being visited?
Right next to
the pie chart, you'll find the "Content Overview" report. This lists
each page on HubPages that was visited. If you view the full report, you
can click on each page and see what search engine your visitor used,
and even what keywords they typed into the search engine to find your
hub. You might notice some strange keywords in there that seem to have
nothing to do with your content. These are the search terms that the
person typed into the search engine that led them to someone else's page
first. They then clicked one or more links from that page that
eventually brought them to your hub.
You can also view a click-able map that shows where in the world you visitors are viewing from, what kind of web browser they use, and you can even view an overlay of your hub that shows what links your visitors clicked on while they were at your site.
Google Analytics Tutorial
Custom Reports in Google Analytics
I have a custom report I like to use for analyzing the keywords that bring users to my hubs. Creating a custom report can be as simple or complex as you want to make it, so I'll just show a quick and easy report that I created. It tracks each of my hubs and shows what search engine was used, as well as what keywords were used.
- Along the left side of the Dashboard you'll see a link for "Custom Reporting". Click that to view the Report Manager. Click on "Create new custom report" to go the Report Creation page.
- At the top of the page, you can rename the report to whatever you like. I named mine "Stats by Page", then clicked "Apply".
- On the left side you'll see blue Metrics and Green Dimensions. Clicking on each subgroup will show a list of items you can add to your report. Just drag the items onto the color-coded sections of the report.
- In this case, I dragged the Metrics "Visits", "Entrances", "Exits", "Time on Page" and "% New Visits" for mine. For the Dimensions, I added "Page Title" at the top, then "Source" and finally "Keyword".
- When you're done, click "Create Report" and you'll be taken to the finished report.
Now I can click on a Page Title to see what search engine or referral site my visitors used, then click that and see what keywords they used.
To access you report in the future, just click "Custom Reporting" from the Dashboard...
Interpreting Google Analytics Data
#2 - Export Hub Statistics to Excel
If you want to track info like individual HubScore for each hub or the number of comments per hub, you can export the data on your HubPages "My Account" page to a file that you can then open in Microsoft Excel or another spreadsheet program. Just click on the "export csv" link above your stats and save the file.
I like to do this every few days, but I'm a huge geek! You may want to do this once per week or month to get an idea of how this data fluctuates over time. Another great use for this csv file ("csv" stands for "comma-separated values", by the way) is it's list of URLs for all of your hubs. If you want to create Adsense Channels for all your hubs, you can just copy and paste this column from the spreadsheet into Adsense and add all your hubs at once! And speaking of Adsense channels...
#3 - Set up Google Adsense URL Channels for Each Hub
In addition to Analytics, if you use the Google Adsense program to make money from your hubs, you can improve the way you track your earnings by adding URL channels. Simply put, you want to add the URL for each hub so that you can tell which ones are earning money.
Since a picture is worth a thousand words, I'll save myself some typing and refer you to this forum post that shows how to create URL channels in Adsense! Just add each of your hub URLs, and don't forget to add your profile URL - it also contains ads that visitors may click.
Once you have these channels set, you can click on "top channels" from the main Overview Report and see which pages are earning and how much they are bringing in.
#4 - Check Individual Hubs with Stats Button
I was on HubPages for weeks before I ever noticed that little "stats" button at the top of all of my hubs! If you haven't tried it out, go to one of your own hubs and click the "stats" button (it's next to the "edit" button) to show several tabs that give some useful details about that hub.
The default tab is "Totals" and it shows where you traffic is coming from. The "Day", "Week" and "Month" tabs show the same info, but grouped by those time spans. The "Hub Metrics" has some useful info on it, too - for an explanation of what all that stuff means, check out this help page.
They don't explain the "Short URL" there, so I'll tell you that it's an abbreviated URL you can use to point to your hub on Twitter, or any other place where character space is at a premium!
#5 - Integrate Google Adsense & Analytics
Another way to track AdSense earnings and hub visitors is to integrate your Google Analytics account with your AdSense account.
While on your AdSense homepage, click the link near the top of the page that invites you to integrate your accounts. For detailed set-up information, visit this help page at Google about linking your AdSense and Analytics accounts.
Once your accounts are linked, you'll see a new option for AdSense under the Content menu at the left of the screen.
Now you can use Google Analytics to see what pages are earning AdSense money, and what keywords brought your visitor to the page. This can help you target keywords on your hubs that visitors are actually using to find your hub.
How do you track your progress?
Do uou use any of these techniques?
These are just a few ideas that you might want to try when analyzing
your own performance here on HubPages. If you have any other tricks you
want to share, leave a message in the Comments section below.