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How To Use Search Engines Keywords To Increase Traffic On Hubpages

Updated on April 19, 2013

If you are not using Hubpages stats data to optimize your articles, well, you might be missing some traffic if not loads of traffic. Driving traffic using article optimization strategies might not be the primary goal for being a writer on Hubpages but seeing your articles tap on search engines traffic won’t hurt either.

After spending some time on Hubpages, you will realize that Hubpages is not just another publishing website to help writers put their content on the web. It is actually a robust publishing platform optimized to maximize writers’ gains for their effort in creating content.

Source

Hubpages is one of the most friendly optimized publishing websites, not because it commands some Google love but because a considerable amount of effort has be used to build content publishing tools.

From design tools, stats tools, social media tools, navigation, layout etc. you will find ease of use with most of these tools.

Hubpages tools such as “Statistics”, “Traffic Sources”, “Title Tuner” and “Stats” on article performance on search engines can be used to optimize traffic on Hubpages. For the purpose of this article, I will use Stats on “Search Term Data” of one of my articles to demonstrate how you can use search engines stats on search term data to increase traffic on Hubpages.

Hubpages article stats
Hubpages article stats

Hubpages article stats can provide search engines performance data on a specific article. This data is corrected over a period of time so, for newly published articles and especially those not yet “Featured” there may be few or no data. To access article’s stats on Hubpages, click the Stats link located at the top of every article.

Using Hubpages article stats you will be able to know whether your article is searchable on search engines (Featured) or not, when was the last time search engines crawled on your article, which terms are used to search your article.

You can also get details of how much traffic is your article garnering daily, weekly, monthly or in total and from which sources. Other details include article word count, view duration, incoming links and whether the article has any winning bids on eBay.

Note: Google Analytics can also provide such details and much more, plus you will have more accurate data and better data visualization. If you have not yet setup Google Analytics account, you might be missing on useful information about your hubs’ traffic and trends.

Hubpages article stats - Search terms
Hubpages article stats - Search terms

Among the details provided on Hubpages article stats are search terms found on the “Search” tab. From here, you will get to know words that are used in searches but are not in your title.

These search words are important because they form probable keywords for your article. It means that if you can include these words in your article title, you may form an exact or close keywords match used by searchers.

Be careful though as not every word listed as search term makes sense when used in the title, some actually don’t. To learn how you can use search engines search terms on article stats to increase traffic on Hubpages, let us take an example using one of my articles.

Three months after publishing this article, it could only make a trickle of daily views (less than 20 views per day), safe for the few days after publishing which is normal as hubs tend to get significant traffic from other hubbers just after publishing.

Hubpages Article Traffic

Hubpages Article Traffic
Hubpages Article Traffic

After four or five months of publishing an article, you can be able to tell from Hubpages article stats of which terms are being used in searches for the article. Take note of any word that is appearing often in searches but is not in your title. The word has to make sense when used with your title as you don’t want to use a word that will change the title meaning.

From the above image, you will notice that searchers are using the word “demand” often when searching for this article. This word was not in the article title, the article was initially titled: Top 10 Most Popular And Preferred Programming Languages. Changing the article title to: Top 10 Most Popular Programming Languages In Demand will not change the title meaning. Immediately after changing the article title its views increased sharply, stabilized and started increasing steadily thereafter.

Hubpages Article Traffic

Hubpages Article Traffic
Hubpages Article Traffic

Notice that searchers are also using the word “ten” instead of the “10” used in the title. Although search engines should interpret these two terms in relation, an author can compare the frequency of appearance and decide on which term to use in the title.

For example, from the search term data image above the term “10” appears more often than “ten” so I decided not to include the term "ten" in the article title but include it in the article summary instead.

Hubpages Article Summary
Hubpages Article Summary

The choice of article domain also matters when it comes to traffic. You will notice that there are articles which can attract traffic from a wider audience while others are limited to specific readers. Although the article used here as an example is listed among the top on SERPs, it might not return much hits due to its limited domain as many searchers might not be interested in programming topics.

Making little tweaks on your article titles can make all the difference in traffic and luckily Hubpages has several tools to help you on that including the “Title Tuner.” It may take time to analyze searchers' keywords and how they will impact on your article title, summary or body but it pays in the long run. The trick is to continually monitor your article stats to note searchers’ trends which can improve your articles performance on traffic.

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    • Larry Rankin profile image

      Larry Rankin 2 years ago from Oklahoma

      Useful analysis. Thanks!

    • peachpurple profile image

      peachy 2 years ago from Home Sweet Home

      my hubs stats are low, I have never try looking at search, thanks for the info

    • profile image

      always yes 3 years ago

      Thanks for the information Dwachira. I learn a lot especially for Java tutorial beginner. But I wonder why you delete your java tutorial for beginner? :(

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi tillsontitan,

      There are a lot of tools right here on HP, i guess the task is to know how to utilize them. Glad that you liked this one. Thanks for the visit and comment.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi NateB11,

      I see a lot of traffic potential in using search term keywords in articles. Thanks for the visit and comment.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi ARUN KANTI,

      Thanks for stopping here and commenting, may be you should try the keyword term for some change. I wish you the best.

    • ARUN KANTI profile image

      ARUN KANTI CHATTERJEE 4 years ago from KOLKATA

      I have a few hubs receiving good comments from the established writers but drawing much less viewers than expected. Thanks for the informative hub.

    • NateB11 profile image

      Nathan Bernardo 4 years ago from California, United States of America

      Good, detailed examination of how to find keywords using HubPages tools. Thanks for the information.

    • tillsontitan profile image

      Mary Craig 4 years ago from New York

      Wow! What a great hub full of useful and easy to understand tips. I have a feeling this hub is going to shoot straight to the top! Thank you.

      Voted up, useful, interesting and sharing.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi TIMETRAVELER2,

      Try tweaking your titles with HP search terms, probably you will just get that missing keyword. Thanks for the visit and positive comment.

    • TIMETRAVELER2 profile image

      TIMETRAVELER2 4 years ago

      It is no wonder that you have been so successful here on HP. You really have a deep understanding of how things work for online writing. I do not, but I appreciate the fact that you are sharing, and I definitely will take your advice. Voted up...good job!

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Anselome,

      You will be in a roll soon as i have seen most working. Thanks for stopping by and commenting.

    • Anselome profile image

      Steve Anselmo 4 years ago from Thunder Bay

      Great tutorial! I look forward to employing your techniques to increase my traffic.

      Stay Excellent!

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Kasman,

      That is the way to go, keep on tweaking them, soon you'll get choked on traffic :-) Thanks for the visit, comment and the fact that you got back to update us on progress.

    • Kasman profile image

      Kas 4 years ago from Bartlett, Tennessee

      I did some title tweaking according to this and saw a few articles start hitting again hard. Thanks again brother.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Educateurself,

      I am glad that this article was helpful. Thanks for the visit and comment.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Careermommy,

      Glad that you now know about this great tool, when used appropriately it can tap on significant traffic. Thanks for stopping by, reading and commenting.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Sheri Faye,

      We can always try. Thanks for the positive comment, Am following too.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi stephanieb27,

      Your hub title (which could also make the hub URL) is the most important part of the articles in the eyes of search engines. Work on those titles and let us know of your progress. Thanks for the visit , comment and your support sharing.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Kasman,

      I am glad that this little tutorial was helpful, we can all improve with tips. Thanks for the visit, comment and sharing.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Brett.Tesol,

      Keyword research take a lot of time but using tools such as Hubpages search term data, certainly it may be less demanding. Thanks for the visit and comment. I do appreciate the support for sharing.

    • profile image

      Educateurself 4 years ago

      Wow man you are awesome a great hub full of information it's very very helpful. Thanks for sharing.

    • Careermommy profile image

      Tirralan Watkins 4 years ago from Los Angeles, CA

      dwachira, this is excellent information,especially since I was unaware of the meaning behind the "search" tool, among other feautures. I'm going to check it out right now.

    • Sheri Faye profile image

      Sheri Dusseault 4 years ago from Chemainus. BC, Canada

      hmm...you seem to know what you are doing. Following!

    • stephanieb27 profile image

      stephanieb27 4 years ago from United States

      I just started tweaking my titles (not sure if I am using the keyword too appropriately). This hub was very helpful. I've never even touched the stats button on my hubs. Thanks for sharing!! :) Voting up and sharing!

    • Kasman profile image

      Kas 4 years ago from Bartlett, Tennessee

      Dwachira, I'm blessed to have read this article. This has definitely expanded my understanding so much more in this area. While I knew some of it, I didn't have a grasp on the finer details until you put them in view. Thank you so much for writing this and I will be bookmarking this page. Voting you up, sharing, the works brother!

    • Brett.Tesol profile image

      Brett Caulton 4 years ago from Thailand

      This was very interesting and a GREAT tip for new hubbers. Keywords make the world of difference!!! However, despite knowing about Keyword research, I had not explored Hubpages own stats section ... so off to check it out now.

      Thanks for the great tip, sharing, pinning, tweeting, up and useful.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Ceres Schwarz,

      With time, you should be able to use stats and increase traffic, it is one of the useful tools on Hubpages for traffic optimization. Thanks for the visit and comment

    • Ceres Schwarz profile image

      Ceres Schwarz 4 years ago

      Very useful tips. I checked the stats on my hubs but since I'm new here, the stats didn't really show much information as of yet.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi caseymel,

      We can all keep on trying, it is the way to go for traffic. Thanks for the visit and comment.

    • caseymel profile image

      caseymel 4 years ago from Indiana

      I have been trying to get more visits to my Hubs. I am going to try a few of these tips out! Great article!

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi toknowinfo,

      I am glad this article was helpful, thanks for the visit and comment.

    • toknowinfo profile image

      toknowinfo 4 years ago

      Very informative. Thank you for sharing your knowledge. I am glad I found your article. You explained it in a clear and easy way to understand. Rated up and useful.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi BrightMeadow,

      I hope you will find some useful keywords for your articles. Thanks for the visit and comment.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi teaches12345,

      I have been keeping track of my articles performance and sometimes it just surprise me what terms searchers are using. I hope you shall discover some trends too on your hubs. Thanks for the visit and comment.

    • BrightMeadow profile image

      BrightMeadow 4 years ago from a room of one's own

      This is great info. I'm totally using this. Thanks for sharing.

    • teaches12345 profile image

      Dianna Mendez 4 years ago

      I so need to take your advice on this one. Thank you, dear friend.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Marvin,

      True, I use Google Analytics too whenever i need more accurate data, Thanks for the visit and comment.

    • rasta1 profile image

      Marvin Parke 4 years ago from Jamaica

      Google analytical gives me all the information I need. I use to use the title tuner but I don't trust it anymore. It changes it's mind too often, so I just stick with the original title most of the time. I still consult the hubpage metrics as good practice.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Joseph,

      Glad that it was helpful. Thanks for the visit and comment.

    • Joseph Muendo profile image

      Joseph Muendo 4 years ago from Nairobi, Kenya

      Awesome and very informative hub. Thanks for info

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Paul,

      When i need more accurate stats information on my hubs, i find Google Analytics very useful in this. I recommend that you check on it. Thanks for the visit and comment. I do appreciate the support here sharing this article.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi dghbrh,

      It puts a smile on us to see those red triangles on stats, let us have them now. Thanks for the visit, comment and support sharing.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi DREAM ON,

      We can only do better, Thanks for the visit and comment.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi The Dirt Farmer,

      Thanks for stopping here and leaving a positive comment. I do appreciate your support sharing.

    • dghbrh profile image

      deergha 4 years ago from ...... a place beyond now and beyond here !!!

      Nice and very useful and informative hub. Shared and votes +++++++++

    • Paul Kuehn profile image

      Paul Richard Kuehn 4 years ago from Udorn City, Thailand

      dwachira,

      I have been using the hub stats to tweat my titles and it really has paid off in increased views of most of my hubs. What I should do is use Google Analytics as you suggested. Voted up and sharing with followers.

    • DREAM ON profile image

      DREAM ON 4 years ago

      Interesting tips to help our hubs get better traffic.Thanx so much.

    • The Dirt Farmer profile image

      Jill Spencer 4 years ago from United States

      Great advice! Shared it. Thanks.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi chrisinhawaii,

      Very well, you did it just on time and i know with that gem-type of keywords and product, that must be worthy traffic. I think i will have to check if any of my hubs is getting unnoticed attention and from where :-) Thanks for the visit and comment. I do appreciated the support here sharing.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Genna East,

      Welcome and please know that i do appreciate the visit and comment. Enjoy your day.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi kidscrafts,

      What else can we do than to share what we have, this SEO is such a hard nut to crack. Am glad the tutorial was helpful. Thanks for the visit and positive comment.

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Annette R. Smith,

      Glad that you got it, with traffic here becoming less and less, we need to do something. Just give the hubs you have optimized a few days and let us know of their performance. Thanks for the visit and comment.

    • profile image

      chrisinhawaii 4 years ago

      I also find the hub stats helpful for keyword tweaks. In fact, a few weeks ago, I was checking the search terms on one of my hubs which had recently been getting a larger trickle of google traffic. It turns out that searchers were using keywords that didn't even appear in my article -- ANYWHERE!

      I was really perplexed about it. So I looked up the keyword they were using to come to my hub, and I found out that it was for a product that was very similar to the Amazon products in my hub.

      I thought to myself, "Why would Google send these people to MY hub when I don't even have that keyword ANYWHERE in my hub?" That's when I realized that it must be because Google can't find much info out there on that particular keyword.

      So what I did was I did some more research on this product and wrote a whole new hub about it. That was less than a month ago, but already that new hub is one of my best performing hubs =)

      It always pays to do keyword research...not only BEFORE writing a hub, but AFTER writing it as well.

      Great topic, Danson! Voted up and shared!

    • Genna East profile image

      Genna East 4 years ago from Massachusetts, USA

      Thank you for this very helpful (and well-written), information

    • kidscrafts profile image

      kidscrafts 4 years ago from Ottawa, Canada

      Thank you so much for the article Dwachira! Very well explained. I love the graphics and the tips! I know that I can definitely do better!

      Voted up, awsome and interesting and definitely useful!!!

    • Annette R. Smith profile image

      Annette R. Smith 4 years ago from Grand Island, Florida

      Thank you for this tutorial, Danson. I have optimized some of my hubs, but others need improvement. As far as list titles go, I've noticed that my hubs do better when I use a number (10) rather than a word (ten). Also, odd numbers work better than even ones. Thanks again for the great tips and reminders!

    • dwachira profile image
      Author

      [ Danson Wachira ] 4 years ago from Nairobi, Kenya

      Hi Bill,

      Thanks for the visit and comment, those small things we do on our articles can really make difference in traffic, if we can master how to do it properly.

    • billybuc profile image

      Bill Holland 4 years ago from Olympia, WA

      Very helpful my friend. This is an area I know I could do better in . Thank you for the tutorial.