ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How multinational companies can utilize rural marketing as a tool for business growth?

Updated on February 2, 2009

Yes, big industries/multinational companies can use rural marketing as a tool not only exploiting opportunities existing in rural areas but see that along with selling their products in rural areas, they help the people develop themselves without being exploited by any means.

One idea is for soap companies selling their products in rural areas. They can sell their products in rural areas with first low cost and good quality, then see that they convey few messages creating awareness on health and hygiene that could be on the top of the soap cover through small pictures or easily understandable messages in regional languages like:

  1. Everyone should take bath daily.
  2. Everyone have to wash hands after going to toilet.
  3. One has to wash hands, legs using soaps after bathing animals/ cleaning animals, feeding them etc. Also saying our soaps could be used in all these places and it takes care of you in keeping clean and healthy.

Thus soaps are sold and also ensuring people maintain better health. Soap companies have do a lot of feasibility analysis over these matters and also Health Ministry, as they can take steps such that these types of messages are printed on soap covers and baby products, etc.

The government should attempt to bring to everyone's focus the major role of rural marketing for bridging the widening inequality between the rural and urban economy in India. The government should re-conceptualize rural marketing and should highlight the real need for dual perspective, i.e., producers empowerment and strategic marketing with broad-basing this domain in order to cover a lot of market relationships that are the part of this growing rural-urban links.

This difficult task could be achieved with the help of rural producers who can compete in marketplace with comparative and competitive advantage and consolidation of rural enterprises and agriculture.

So rural and agriculture enterprises are in dire need to be linked together to urban and/or rural markets, minimizing the market resistance to the rural products and also maximizing the market orientation of the rural enterprises.

One more point to add is rural marketing cannot be separated from rural development; rather it is a tool, with which the rural resources can get a better exposure of the larger markets. Many development initiators often forget the point of marketability of resources produced through various skill upgrading schemes and programs they plan. Any kind of production activity, without proper market linkages will not succeed or sustain in the long run. What the rural population need is proper intervention on forward and backward linkage fronts. Let the development initiators think on this line. Be an opportunity seeker first, then cashing upon those opportunities, let the beneficiaries be the communities you serve

So friends think in all angles of the practical situations in rural market and contribute your ideas so we, young blood of India, can successfully serve rural market and make Indian villages happy with all facilities and also ensuring growth of business through rural areas.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)