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How to Create a Professional Facebook Page
Getting Started on Facebook
Social media has changed the world of advertising. Platforms like Facebook have such immense reach that businesses now have the potential to interact with more demographics and people than ever before. Whether you own or represent a business/product, a group, or simply want to create a Facebook page, it’s critical to set your page apart from the crowd. From your image selection to page naming, every detail matters. Your page needs to be visually attractive, convey a clear purpose and message, and maintain the interest of your audience so they keep coming back.
Now, let's get started with the basics of how to even setup your professional Facebook page.
Step 1: Getting Started
The first thing you will need to do is create a Facebook account that you want to be associated with your Business Page. I recommend using an email address that is also associated to your business.
Step 2: Create a Business Page
After you have made your account, you will be able to create a page. Facebook has several page classifications. For this example, we will create a page under the "Company, Organisation or Institution" category.
As a side note, only select Local Business or Place if you have an actual store or business location. Facebook will automatically ad a location to your page if you select this option, which may not be what you desire.
Step 3: Selecting Your Business Category/Page Name
Facebook will present you with an extensive list of business categories that will let you pick the option that best fits your business. Scroll through the list and find what is the most logical choice. This part is important, but not as important as your page name.
Your page name will be the name every viewer of your page comes to know/recognize. Spend time thinking very carefully as to what you want your page name to be, and remember, you're trying to make yourself stand out from the crowd. If you run an automotive business, naming your page "automotives" won't hold or spark a reader's interest.
Think of your business as a brand, and get creative. Do you have a catchy slogan or name in mind that would stick in a reader's mind? Also, consider including keywords within your page name as this will ultimately help your page rank higher in Facebook searches. It's all about getting the right mix of creativity while including keywords.
After you choose your business category you'll be ready to move onto filling out your page details.
Step 4: Adding An About Section
The About Page section Facebook lets you fill out really is your best friend. The About Page is heavily linked to Google and Facebook search results, making it an excellent place to add in keywords while describing your business or organization.
Your character limit is only 155 characters. However, this is still plenty of room to work with. Describe your business briefly, and make sure to include links to your other business website if you have one. Don't be afraid to include other links as well, such as a Twitter or Instagram link. Use the potential of the About section to advertise your business as best as you can.
Step 5: Adding A Profile Photo
Your profile picture will be displayed on both your business page and as a miniature icon beside every post you make (on your own page and elsewhere on Facebook). Ideally, your profile picture should be high in quality, represent your business logo or brand, and have a minimum size of 180X180 pixels.
There are several good ways to go about finding a professional Facebook profile picture:
- Take one with a high/decent quality camera: This option is especially good for smaller businesses or businesses where a professional photo of your face or person would be suitable.
- Buy a photo: There are hundreds of websites online that sell high resolution images for very cheap amounts. The most popular websites are typically istockphoto.com or shutterstock.com
- Use images from the public domain/licensed for reuse images: One of the best search features of google is that is allows you to search for content that is free for public use and not restricted by copywrites. Simply go to google images, and under search tools and usage rights select the option labelled for reuse. Now, any search you make with google images will only display images that are free to be reused for your profile pictures. The quality is typically lower for these images, but there are always hidden gems!
When it comes time to upload a cover photo, which is the banner sized photo displayed at the top of your page, follow the same steps as you did for your profile picture!
Step 6: Expand Your About Section
Even though you already filled out your About section, there are still plenty of more available fields you can fill out to better describe your business or organization. You can write a longer description in this section, include your hours of operations, website, address, date of company founding, and much more. Access this section via the "About" section on your Page.
Give your readers and understanding of the mission of your business and how you can help them. Leave a friendly impression with your readers, and make them understand your business!
Step 7: Review Your Settings
Depending on your business or preferences, you may want to tinker with your Page Settings. You can disable visitor comments and postings, allow or disable reviews, and apply filters for profanity. Look through the list and decide what level of communication you wish to have with your audience.
Step 8: Get Active
Once you've set up your page, it's important you begin posting regular content or updates to begin building your community. Whether you decide to advertise through Facebook to promote your page or not, it is important to be active so viewers have a reason to like and follow your page.
If posting daily content is too time consuming, I recommend using RSS Feeds to fill your page with daily article and news postings. I have a Hub that goes into detail at how to set up an automatically posting Facebook pages using RSS feeds that can help you get started.
Some Final Thoughts
Now you're ready to set up your very own professional Facebook Business Page! The hardest part when making a page is just starting in the first place, so congratulations! Remember, be creative, capture your audience's attention, and be active on your page and make it appealing.
Thanks for reading!