ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Create a Professional Facebook Page

Updated on June 23, 2016

Getting Started on Facebook

Social media has changed the world of advertising. Platforms like Facebook have such immense reach that businesses now have the potential to interact with more demographics and people than ever before. Whether you own or represent a business/product, a group, or simply want to create a Facebook page, it’s critical to set your page apart from the crowd. From your image selection to page naming, every detail matters. Your page needs to be visually attractive, convey a clear purpose and message, and maintain the interest of your audience so they keep coming back.

Now, let's get started with the basics of how to even setup your professional Facebook page.

Step 1: Getting Started

The first thing you will need to do is create a Facebook account that you want to be associated with your Business Page. I recommend using an email address that is also associated to your business.

Step 2: Create a Business Page

After you have made your account, you will be able to create a page. Facebook has several page classifications. For this example, we will create a page under the "Company, Organisation or Institution" category.

As a side note, only select Local Business or Place if you have an actual store or business location. Facebook will automatically ad a location to your page if you select this option, which may not be what you desire.

Step 3: Selecting Your Business Category/Page Name

Facebook will present you with an extensive list of business categories that will let you pick the option that best fits your business. Scroll through the list and find what is the most logical choice. This part is important, but not as important as your page name.

Your page name will be the name every viewer of your page comes to know/recognize. Spend time thinking very carefully as to what you want your page name to be, and remember, you're trying to make yourself stand out from the crowd. If you run an automotive business, naming your page "automotives" won't hold or spark a reader's interest.

Think of your business as a brand, and get creative. Do you have a catchy slogan or name in mind that would stick in a reader's mind? Also, consider including keywords within your page name as this will ultimately help your page rank higher in Facebook searches. It's all about getting the right mix of creativity while including keywords.

After you choose your business category you'll be ready to move onto filling out your page details.

Step 4: Adding An About Section

The About Page section Facebook lets you fill out really is your best friend. The About Page is heavily linked to Google and Facebook search results, making it an excellent place to add in keywords while describing your business or organization.

Your character limit is only 155 characters. However, this is still plenty of room to work with. Describe your business briefly, and make sure to include links to your other business website if you have one. Don't be afraid to include other links as well, such as a Twitter or Instagram link. Use the potential of the About section to advertise your business as best as you can.

Step 5: Adding A Profile Photo

Your profile picture will be displayed on both your business page and as a miniature icon beside every post you make (on your own page and elsewhere on Facebook). Ideally, your profile picture should be high in quality, represent your business logo or brand, and have a minimum size of 180X180 pixels.

There are several good ways to go about finding a professional Facebook profile picture:

  • Take one with a high/decent quality camera: This option is especially good for smaller businesses or businesses where a professional photo of your face or person would be suitable.
  • Buy a photo: There are hundreds of websites online that sell high resolution images for very cheap amounts. The most popular websites are typically or
  • Use images from the public domain/licensed for reuse images: One of the best search features of google is that is allows you to search for content that is free for public use and not restricted by copywrites. Simply go to google images, and under search tools and usage rights select the option labelled for reuse. Now, any search you make with google images will only display images that are free to be reused for your profile pictures. The quality is typically lower for these images, but there are always hidden gems!

When it comes time to upload a cover photo, which is the banner sized photo displayed at the top of your page, follow the same steps as you did for your profile picture!

This filter on Google Images can help you find images free for reuse for your Facebook pictures
This filter on Google Images can help you find images free for reuse for your Facebook pictures

Step 6: Expand Your About Section

Even though you already filled out your About section, there are still plenty of more available fields you can fill out to better describe your business or organization. You can write a longer description in this section, include your hours of operations, website, address, date of company founding, and much more. Access this section via the "About" section on your Page.

Give your readers and understanding of the mission of your business and how you can help them. Leave a friendly impression with your readers, and make them understand your business!

Step 7: Review Your Settings

Depending on your business or preferences, you may want to tinker with your Page Settings. You can disable visitor comments and postings, allow or disable reviews, and apply filters for profanity. Look through the list and decide what level of communication you wish to have with your audience.

Step 8: Get Active

Once you've set up your page, it's important you begin posting regular content or updates to begin building your community. Whether you decide to advertise through Facebook to promote your page or not, it is important to be active so viewers have a reason to like and follow your page.

If posting daily content is too time consuming, I recommend using RSS Feeds to fill your page with daily article and news postings. I have a Hub that goes into detail at how to set up an automatically posting Facebook pages using RSS feeds that can help you get started.

Some Final Thoughts

Now you're ready to set up your very own professional Facebook Business Page! The hardest part when making a page is just starting in the first place, so congratulations! Remember, be creative, capture your audience's attention, and be active on your page and make it appealing.

Thanks for reading!


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)