ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • HubPages Tutorials and Community

How to Improve Hubs with Google Adwords Keyword Tools

Updated on November 6, 2014

What are Keywords?

Keywords are a word or phrase that describe the general topic of your article or Hub. There are great tools available to help you improve your use of keywords in your online writing. A favorite among many is the Google Adwords Keyword tool. Search engine's like Google and Bing scour your pages content and use the keywords in them to help decide when to place your content in search results. It is important to have keywords relative to your content and understand when, and how often to use them. Keywords are a vital part of the success of a webpage and the success of your Hubs.


How and When to use Keywords

It is important to understand that using too many keywords can hurt your ranking in search engines. This is called keyword stuffing and is frowned upon by search engines and will actually make the search engine bots ignore your content. An appropriate keyword density is a highly debated topic, but most can agree that the sweet percentage is somewhere around 5%. It's also understood by experts that the title, subtitles and first paragraph of your page is where keywords will have the most benefits so it is important for them to appear in this area.


How to use Google Adwords Keyword Tool

Google Adwords Keyword Tool is a free tool provided by Google. It allows you insert a word or set of words and then gives you related sets of keywords that are searched through Google. It also provides information about these keywords like; global and local monthly searches and the amount of competition the words have. To choose the best keywords look for ones with low competition and that have around 1500 to 3500 global monthly searches. Be sure that these keywords always fit within your topic and make sense within your content.

Other Tools To Use

There are other tools to use that assist you in using keywords to your pages best advantage. There are many free tools that will tell you your keyword density. If your keyword density is too high add more content without adding the keyword. You can also use tools like a Google Page Rank Checker, that will tell you what page of the search engine results your content is showing up on. To better understand how and why to use keywords do some research on SEO, or search engine optimization.


    0 of 8192 characters used
    Post Comment

    • rajan jolly profile image

      Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Useful info. I'll try to use the google pagerank checker to check my articles. Thanks for sharing.

    • MsDora profile image

      Dora Weithers 4 years ago from The Caribbean

      I learned very good information from How and When to use Keywords. Thank you very much.