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How to Increase Traffic to Your Blog or Web Page

Updated on May 17, 2017
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Eugene writes a variety of articles on the HubPages Network of sites, covering topics such as gardening, DIY, photography and electronics

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Egotism, Narcissism or Altruism?

Whatever your reason for writing, presumably you wouldn't be doing it unless you intend someone to read your content! If you make some revenue from affiliate schemes, so much the better. Increasing traffic to a webpage is all about writing well laid out, original, quality material which is comprehensive, rich in natural keyword content and provides users with all the information in one place without having to piece it together from various webpages. Marketing is vitally important so you need to get the word out, make your presence known on other websites and establish backlinks. This article gives you some tips on how to do this.

Promotion, Promotion, Promotion !!!

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SEO (Search Engine Optimization)

When someone uses a search engine such as Yahoo Search, Google or Bing to look for information on a topic, millions of search results can be generated. SEO is the process whereby a site is made more visible and higher ranking in the results. This can be accomplished by optimizing keywords and site layout, reducing loading time, making the site mobile friendly, and also making it easier for search engines to index the site.
Early search engine ranking algorithms relied heavily on keyword content of pages for ranking purposes. However this meant that webpage designers could cheat the system and resort to "keyword stuffing" to increase rank. Page ranking algorithms are now more sophisticated and rely on many factors such as the quality and relevance of inbound or back links.

Pick a Good Webpage Title

A good title with relevant keywords improves the chances of your page showing up in Google searches. However even if it doesn't, If you pick a catchy page title, a searcher may be curious and more likely to click on the link. Be honest with your readers, so don't use a tempting or sensational title which has nothing to do with the content on the page (known as "clickbait"). Now unfortunately popular titles such as "How to make money fast" or "How to lose weight" are going to face lots of competition. You can use Google Adwords to try out different titles and see which keywords are searched for most frequently but for which there is low competition.

Use Lots of Relevant Keywords to Generate Organic Traffic

Write material with rich keyword content, however don't overdo it. Excessive use of keywords, or repeating them and using them out of context to try to improve ranking, known as "keyword stuffing", is frowned upon by Google and can actually harm ranking. Its better to write naturally, while trying to include as many keywords which are relevant to the context of the webpage.
While visitors can reach your page after being referred from another webpage, there's a greater potential of generating traffic from users searching for information on Google, Bing or other search engines. This is known as "organic" traffic. So try and think of as many relevant keywords as possible. Use them in a natural way, and work them into your article. If you are familiar with Google Analytics, you can check which words were used to find your webpage and add any keywords or phrases which were used as part of the search term, but which were missing from the text of your page.

See link for Google content guidelines: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

Keyword Research Using the Google Keywords Tool

Keyword research is vitally important to ascertain what search terms people are actually typing into their search engines. The Google Adwords Keywords Tool is useful for coming up with suggestions for keywords to add to your page. This tool allows you to submit your webpage, from which it generates a table of keyword ideas along with the search frequency for the keyword and competition from advertisers. See link below.

https://adwords.google.com

Keyword ideas suggested by the Google Adwords Keyword Tool
Keyword ideas suggested by the Google Adwords Keyword Tool | Source

Use Hashtags to Categorize Your Content

Add hashtags (eg, #health, #fitness #DIY ) in the description field whenever you pin, tweet, post to Facebook or bookmark your content on any similar sites. If you don't use hashtags, only your followers will see your tweets. By using hashtags, you potentially increase your audience. If a user clicks on a hashtag in a post or search for a hashtag, they are presented with a list of posts by other users which include this tag. If you used this hashtag, with a bit of luck your pin may appear in the list.

What to Write About? - Seasonal and Evergreen Topics

Seasonal topics are obviously only going to receive a peak in traffic at the relevant time. Not many people are going to be searching for information on how to make Christmas decorations in the middle of summer, or how to garden in the winter! Also if you write about current topics, interest may dwindle over time. An evergreen topic will generate interest throughout the year and long into the future. So for example an article about a disease or disorder or technology will always be popular.

Tell Google About Your Webpage

Usually this is automatic and webpages are eventually crawled and indexed by Google. In any case you can submit your webpage URL to Google here: https://www.google.com/webmasters/tools/submit-url?pli=1

Social Media - Networking and Bookmarking Sites

  • Post your Page on Social Media Let everyone know about your page on social media sites such as Facebook, Twitter, Redgage and Google+.
  • Join Communities You can join "communities" on Google+ or "groups" on Facebook and post tips or links back to your Google+ profile / webpage. Alternatively create your own community, invite contacts and build ties
  • Pin Images on Pinterest If your page includes an image, you can "pin" it to a board on the Pinterest.com website and this will link back to your page. Flipboard is a bookmarking site similar to Pinterest and has the potential to generate a spike, albeit temporary, in traffic, if a user with lots of followers "flips" your page
  • Tweet About Your Page Use hashtags with your tweets to categorise them. Now the problem with tweeting is that if your followers follow lots of other people, your tweet can get lost in their feed, unless they specifically check your account and your tweets. However if lots of people re-tweet, your twitter post can potentially go viral giving you lots of exposure

Remember there is a fine line between promotion and spamming. Overpromoting your website can annoy website owners and visitors. You can even be "shadow banned" without even knowing it. This means that even though you can see your own content, it won't be visible to visitors to the site. If you bookmark, try to balance links or photos you add with content from other sites also.

Social bookmarking may drive direct traffic to your page. However Google has become wise to self-promotion on these type of sites so backlinks have become devalued and no longer have the same affect on page ranking as they used to.

Question/Answer Sites and Forums

You can join forums which are relevant to the content which you write about. Create your profile and add a link back to your webpage. Some forums allow you to append a signature to the bottom of every post. This could be a link to your page or profile on social media. Answer lots of questions and answers to improve your presence on the site.

Examples of forums:

AVForums

HomeOwnersHub

Photography Forum


You could also register with Question/Answer sites such as

Yahoo Answers

Answerbag.com

and post links at the ends of answers or in your profile.


Promoting Webpages on YouTube

You can make Youtube videos and add backlinks to webpages which have additional information relevant to the content of the video. If you have a website, you could make a slideshow of pages/articles on the site. Remember readers have a short attention span so the video needs to be short, snappy and enticing to encourage them to follow the link back to your site.

Interlink Webpages

At the bottom of your webpage you can add links to related content on other pages of your site. You can also add links to other sites with additional information.

Use Images - Photographs, Diagrams, Illustrations or Abstract Graphics

As they say, "A picture tells a thousand words". There's nothing worse then a Twitter feed with just plain text - It's plain boring!. So liven up your tweets, or postings on other social media with a photo, diagram, illustration or some form of graphic. If you can't create your own, you can use public domain or Creative Commons images from sites such as Pixabay.com

"A picture tells a thousand words"
"A picture tells a thousand words" | Source

Use a Twitter Widget

Copy a snippet of code (which Twitter will generate for you) onto your website for displaying your twitter feed. You never know, you may gain some followers!

Reciprocal Links

Although you can't do it here, some sites allow you to submit a link if you add a reciprocal link to them on your own website. To do this you need to be able to add a snippet of HTML or javascript code to your webpage.

Comment on Articles on Websites

Leave constructive comments on websites which allow this. Someone may just look at your profile and follow the link to your page.

Popular or Obscure Topics?

Its debatable whether its better to write about popular or obscure topics. A popular or general topic will be searched for more frequently but you face competition from lots of other authors. A more specialized topic will be searched for less. however less people are likely to have written about it and competition is lower.

Online Showcasing Communities

If you have an interest in photography, you can submit photos to online showcasing sites such as Deviantart.com . If you become popular on the site, viewers may look at your profile and follow the link back to your webpage/website, or to your Twitter or Facebook account.

No Spamdexing!

Big brother Google is watching you so don't try to game the system by resorting to spamdexing, otherwise your page rank may suffer! As the portmanteau suggests, this is a combination of spamming and indexing and an attempt to beat the system. Keyword stuffing, and using isolated lists of keywords, duplicating webpages, using hidden or small text to attract searches, creating scraper sites to direct searches to your page, paying for lots of backlinks and spamming the comment sections of non related blogs are all examples of this activity.

This guide on Free SEO News, outlines backlinks that Google does not like:

http://www.free-seo-news.com/newsletter588.htm

Use Google Analytics to Monitor Traffic to Webpages

The Google Analytics tool is useful for determining the nature of traffic reaching a webpage. It provides information about visitors to your site: their country and region, search terms, referral source and lots more.

Google Analytics Real Time shows instant, real time info about visitors to your site
Google Analytics Real Time shows instant, real time info about visitors to your site | Source

Improve, Improve, Improve !!!

My motto is "If a job is being done it should be done right" (not that I always practice what I preach!). So edit and improve your articles constantly. If a surfer lands on your page, the least you can do is to to provide the information they require in a comprehensive, easy to follow manner, or entertain them if you "specialize" in creative writing. While it mightn't necessarily increase traffic, this gives a good impression and they may bookmark your page and return in the future. Hopefully they will "like" the article, pin it to Pinterest or Tweet it.

Make sure your content is grammatically correct and without spelling errors. Re-adjust the layout so that your article so that it is easy to navigate. Use bullet points and numbered steps if necessary (rather than long extended paragraphs) to illustrate points. Add extra content as you think of it and compliment the text with lots of photos or diagrams. If you can take your own photos, so much the better. Photos should be properly attributed with links back to the source.

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    • peachpurple profile image

      peachy 3 years ago from Home Sweet Home

      Lots of tips taken into consideration. I think I left out using Youtube. Which software do you use to make a video with still taken photos? I have lots of hubs on recipes but all are photos. Would like to turn them into video.

    • eugbug profile image
      Author

      Eugene Brennan 3 years ago from Ireland

      Hi peachpurple!

      I just used the latest version of Picasa for creating a slideshow. Picasa is relatively simple and intuitive to use and you can do all the basic stuff such as set the duration of the slide, the transition effect and add text slides between photos. When you create the video, you can then upload it directly to your YouTube account.

    • eugbug profile image
      Author

      Eugene Brennan 3 years ago from Ireland

      ........to create the slides, I set my browser to full screen view on each hub, pressed PRTSC and this dumps an image of the screen into the screen captures folder under "Projects" in Picasa.

    • peachpurple profile image

      peachy 3 years ago from Home Sweet Home

      Thanks. I will try that.

    • azrestoexp profile image

      Arizona's Restoration Experts, LLC 3 years ago

      Great hub, lots of good and useful information. Voted up, useful and interesting.

    • FrauenfeldClinic profile image

      Jake Steiner 3 years ago

      Great info for beginner in writing hubs. Thank you for the pointers!

    • eugbug profile image
      Author

      Eugene Brennan 3 years ago from Ireland

      Hi Alex, Thanks for reading. Hope its of some help!

    • Anne Harrison profile image

      Anne Harrison 3 years ago from Australia

      Lots of great practical advice. Sharing is my downfall, but one I need to start working on , thank you

    • eugbug profile image
      Author

      Eugene Brennan 3 years ago from Ireland

      Thanks for reading and commenting Anne!

      Google+ seems to be a good source for traffic. I setup a page last year but hadn't really concentrated on it. After having joined several Google+ communities and shared links to them recently, traffic has begun to increase and I am beginning to gain followers. There is always a fine balance between spamming and providing useful information. Some communities welcome shares, others are "snobby" and remove content, even if it seems relevant. You could also setup a community relevant to what you write about.

      Good luck!

    • profile image

      Johna840 2 years ago

      I do believe all of the ideas you've offered for your post. They are really convincing and will definitely work. Still, the posts are very quick for newbies. May just you please extend them a little from next time? Thank you for the post. dfedddeddfka

    • daxamite profile image

      James Livingood 2 years ago from Seattle, WA

      I got to say, I laughed a touch when I read "Egotism, Narcissism or Altruism?" Not sure why though. Maybe one of those is close to home?

    • Jacobb9205 profile image

      Jacob Barnard 2 years ago from Gloucestershire

      Thank you for this, I hope it helps a lot! :)

    • Kumari Valentine profile image

      Kumari 23 months ago from Valentine

      Thanks heaps for the useful article!

    • thebrownbear profile image

      thebrownbear 23 months ago

      Wow, thanks for all the tips!

    • Thelma Alberts profile image

      Thelma Alberts 22 months ago from Germany

      These are loads of informations. I have to do some of what you mentioned here like that of using Picasa for you tube link. Do you have a hub on how to do it? Thank you very much.

    • eugbug profile image
      Author

      Eugene Brennan 22 months ago from Ireland

      Hi Thelma, I don't have a hub about Picasa slideshows, but have a look at this link to Picasa support.

      https://support.google.com/picasa/answer/19533?hl=...

      Basically all you need to do to create a video is pick a folder, select multiple files, and from the menu select Create - Video - From Selection. Then add images and text frames for your slide show. You can then create the video as a WMV file and upload to your Youtube account. I think you are required to have a Google+ account in order to have a Youtube account

    • promisem profile image

      Scott Bateman 21 months ago

      I'm glad to see you mention the Google keyword tool because so many people don't know about it, and it provides valuable insights about which keywords people actually use.

      Using Hub photos for a YouTube slide show is a great tip! I never thought of that one and will definitely try it. Voted up.

    • eugbug profile image
      Author

      Eugene Brennan 21 months ago from Ireland

      Thanks Scott, I don't think I got much traffic from my YouTube slideshow, but it was just a boring collection of screen grabs and not very entertaining viewing. There is probably the potential for getting traffic from this source though if a slide show can be jazzed up somehow.

    • auntjennie profile image

      Jen 18 months ago from Canada

      Hashtags for categorizing contents is a new idea for me. I will have to look into doing this.

    • Kelsey Farrell profile image

      Kelsey Elise Farrell 18 months ago from Orange County, CA

      Thanks for the great hub. I have a hard time with constantly improving (and updating) my hubs once they're published. Great advice though!

    • eugbug profile image
      Author

      Eugene Brennan 18 months ago from Ireland

      Thanks Kelsey! I always add a "non displayed" text capsule to my hubs. Any time I think of extra stuff which could be added, text or photos, I make a note in this capsule.

    • mrslagibb profile image

      Mrs L A Gibb 17 months ago

      Very inspirational and informative for me thanks. This helps me in what I am trying to do in setting up my own business in writing and self publishing and wanting to help people with there dreams.

    • eugbug profile image
      Author

      Eugene Brennan 17 months ago from Ireland

      Thanks, mrslagibb! Glad you liked it!

    • profile image

      indimingo 17 months ago

      Very impressive collection of useful information! All very true and well written! If someone reads this and does not benefit from it, it's because they didn't read it and follow your recommendations!

      Mahalo!

    • kmackey32 profile image

      kmackey32 14 months ago from Pittsburgh PA

      Webanswers no longer works

    • Intuitive Clarity profile image

      Allisyn 6 months ago from Texas

      Thank you so much. I'm new to this and you've given me quite a bit to think about and try. I'm trying out the hash tag advice right now on facebook and twitter to see how it works. I do want to know if it is a good idea to share my hubs on social media before they get featured or wait until they actually are featured. I did it with my first two and my social media followers were able to see my hub but i'm not sure what it did to my rating.

    • rebelogilbert profile image

      Gilbert Arevalo 8 weeks ago from Hacienda Heights, California

      Very good informative article, Eugene. Thanks for the tips.

    • Diana Majors profile image

      Diana Majors 3 weeks ago from Arkansas

      Thanks for all the information! It is appreciated!

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