How to Interpret Your Visitor Statistics on Hubpages
This article explains how to make sense of your visitor statistics on a revenue sharing website such as Hubpages.
If you track your stats on Hubpages and in your Adsense control panel you may have noticed that your adsense and hubpages stats do not correspond. In many cases, the number of visitors recorded by hubpages is considerably greater than what is recorded by Adsense.
Is there a glitch? Are you not getting credit for all of your visitors?
Rest assured that figures are correct. Hubpages and Google Adsense are measuring different things. Hubpages numbers show the total number of people who visited your site, while Google Adsense measures how many times your adsense ads were displayed.
Why are the two numbers different? Because Hubpages is a revenue sharing website which means that when someone visits your hub, some times they see an Adsense ad "owned" by hubpages and sometimes they see one "owned" by you. When I say that the ad is "owned" by you I mean that the adsense ad has your publisher ID embedded in the code, which gives you credit rather than another publisher such as Hubpages.
Since your hub displays your Adsense advertisements only some of the time, your adsense statistics will always be lower than the total number of visitors. For example, if you write an article for a revenue sharing website which uses a 60/40 revenue share (60 percent to you, 40 percent to the website that hosts your article) then this means that out of 10,000 visits to your article, your Adsense account will only record 60 percent or 6,000 visitors. This does not mean that Adsense is undercounting or that Hubpages is inflating its visitor statistics. It simply means that your adsense ads were displayed 6,000 times out of a total 10,000 page views.
So now you know.
To learn more about making money with Adsense and on Hubpages, visit these hubs: