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How to Interpret Your Visitor Statistics on Hubpages

Updated on January 27, 2011
Understanding your Hubpage and Adsense Statistics is Key to Increasing Your Advertising Revenue
Understanding your Hubpage and Adsense Statistics is Key to Increasing Your Advertising Revenue | Source
Adsnese and Visitor Log Statistics
Adsnese and Visitor Log Statistics

This article explains how to make sense of your visitor statistics on a revenue sharing website such as Hubpages.

If you track your stats on Hubpages and in your Adsense control panel you may have noticed that your adsense and hubpages stats do not correspond. In many cases, the number of visitors recorded by hubpages is considerably greater than what is recorded by Adsense.

Is there a glitch? Are you not getting credit for all of your visitors?

Rest assured that figures are correct. Hubpages and Google Adsense are measuring different things. Hubpages numbers show the total number of people who visited your site, while Google Adsense measures how many times your adsense ads were displayed.

Why are the two numbers different? Because Hubpages is a revenue sharing website which means that when someone visits your hub, some times they see an Adsense ad "owned" by hubpages and sometimes they see one "owned" by you. When I say that the ad is "owned" by you I mean that the adsense ad has your publisher ID embedded in the code, which gives you credit rather than another publisher such as Hubpages.

Since your hub displays your Adsense advertisements only some of the time, your adsense statistics will always be lower than the total number of visitors. For example, if you write an article for a revenue sharing website which uses a 60/40 revenue share (60 percent to you, 40 percent to the website that hosts your article) then this means that out of 10,000 visits to your article, your Adsense account will only record 60 percent or 6,000 visitors. This does not mean that Adsense is undercounting or that Hubpages is inflating its visitor statistics. It simply means that your adsense ads were displayed 6,000 times out of a total 10,000 page views.

So now you know.

To learn more about making money with Adsense and on Hubpages, visit these hubs:


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    • quotations profile image

      Robert P 11 months ago from Canada

      I have an adsense account but I signed up many years ago, when I think it was easier to get accepted. Also, I have heard that it is easier to get accepted if you have your own site and it passes their quality standards, rather than if you only post on a blog or site like hubpages. When applying based on blog posts, they do require a certain number of posts in order to judge the quality of your work. Interestingly, however I like the hubpages ad revenue sharing program better and I have not linked my adsense account to my hubs. I only use it on some of my own sites, which I keep separate from here.

    • simplehappylife profile image

      sannwi 11 months ago

      Getting approved by Adsense seems difficult. Do you happen to know if there is a minimum number of hubs one needs to publish or such?

      I'm new, and have only contributed 6 hubs (which are all featured with lots of traffic, each). I'm still having trouble getting approved and am starting to wonder if there is a content minimum that writers/bloggers/hubbers need to meet. I've looked at other discussions regarding this topic, but there seems to be differing opinions.

      Thanks in advance, for any insight you can offer (◕‿◕✿)

    • sarclair profile image

      sarclair 6 years ago

      This is wonderful hub. Thank you for sharing this. It has been voted up, and useful.

      I am looking forward to reading more. You seem to be knowledgeable in this area. What do you think about the new Google Panda update?

      Anyways, thank you again.

    • Rhonda Waits profile image

      Rhonda Musch 6 years ago from The Emerald Coast

      Great advice.