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How to Use Google Trends to Write a Hub

Updated on November 26, 2011

What is Google Trends?

One of the greatest tools a Hubpages writer has in their arsenal is Google Trends. This is an application from Google that not many people know about - but it is perhaps one of the greatest ways to spark inspiration for a Hub and to gain traffic.

I'm relatively new to this whole Hubpages thing, but I've been doing my research. As a matter of fact, the research for this hub probably just made my research for the rest of my hubs much easier!

Basically, Google Trends is an application that allows people to see what is recently being "most-searched" on Google.

Google Trends provides a trend line for what the world is currently searching - what they are want to read more about!
Google Trends provides a trend line for what the world is currently searching - what they are want to read more about! | Source
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Hot Searches

One of the coolest features offered by Google Trends is a Hot Searches list that shows what people around the world are searching for on Google. This feature takes a close look at search words and phrases that are experiencing a sudden increase in popularity by analyzing the thousands upon thousands of web searches performed daily and focuses on searches that are vastly different from their normal traffic, and it compiles a list of the 40 most-searched queries. Hot Searches updates hourly, so you can trust it to be up-to-date!

Many of the Hot Searches are words that relate to the ever-changing world of pop culture. Celebrities who have been featured in the news recently are often moving up and down the Hot Searches list. For example, after the death of Steve Jobs, searches regarding both Steve and his company, Apple, shot through the roof. The search volume line for Steve Jobs was almost entirely flat, save for a small bump when his pancreatic cancer was revealed and he took a medical leave from Apple, up until his death, when search volume increased by well over 100%.

For the Hot Searches, as well, Google Trends provides a chart to show the topics hourly search volume.

Keyword Search

My favorite part about Google Trends is that you can search your own keyword and see its search history. Google Trends shows search volume and how it has changed over time, key search phrases, and regions and languages where it is being searched most. This way you can track who what talking about what, and when.

You can even compare up to five keywords or phrases at one time!

Yahoo! Buzz Index

Similar to Google Trends is Yahoo! Buzz Index. This is an application that operates in the same manner as Google Trends, in that it collects data about the words being most searched on the Yahoo! Search engine.

Keywords or phrases are given a buzz score, which is calculated based on the percentage of searches for that word or phrase in one day. The Yahoo! Buzz Index incorporates both the most-searched terms (words and phrases like 'Facebook" and "Walmart," as well as the terms that have the most change.

Google Trends Tutorial Video

How to Incorporate Google Trends into your Hublife

Basically, Google has gifted us with a form of market research - for free. Companies pay through the nose to figure out what consumers are thinking and searching in order to find the next thing to sell. It's time to start thinking like a company and figuring out what people want to read.

Google Trends is your secret weapon. By using Google Trends, you can find out what people are searching for right now. This means you can see what sort of a Hub you need to write to gather higher traffic. Also, finding a pattern in data for search volume can give you some idea of when a particular item, topic, person, or even is on the public's mind. For example, the word "gift" always gains search volume in the weeks before the Christmas holidays, just as "costume" makes a surge before Halloween.

Google Trends can also be used when researching a topic that you are writing a hub. Think about it. Google Trends allows you to see changes in search volume for certain topics. For example, Lady Gaga. Google Trends shows us where searches for Lady Gaga increased - for evens such as her VMA wins, the release of new singles or music videos, and antics such as "hatching" from an egg. You can see patterns of interest in Lady Gaga as a search item, and it helps to track her fame on the online world. You can actually use Google Trends to build a time-line.

Perhaps the one downfall to using Google Trends is that it does not often result in a topic that will make your Hubs "evergreen." An evergreen Hub is one with a topic that won't disappear anytime soon. Hubs about something like "How to Check Your Oil" and "How to Grow a Rose Garden" will still be searched for months to come, at any time of the year. A Hub on the topic of something in pop culture, like the winner of Dancing with the Stars or a celebrity scandal would not be considered evergreen, because it has a very short shelflife on Hubpages.

Despite this, Google Trends is still a great way to research and find out what people want to read about. Use this tool to your advantage, and write about what people really want to read about!

Comments

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    • Annette R. Smith profile image

      Annette R. Smith 5 years ago from Grand Island, Florida

      You've shared some great information here, Laura. I've turned to Google Trends a time or two, for article ideas and inspiration. It's a great resource for Hubbers.

    • Cyndi10 profile image

      Cynthia B Turner 5 years ago from Georgia

      Wow! A lot of useful information. I knew about Google trends, but don't really use it. I will be more conscious of using it especially if I'm looking for a new topic to write about. Welcome and thank you.

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thank you Annette, for the kind comment. I'd never heard of it until recently, and I decided to write a post to let other Hubbers know more about it!

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thanks Cyndi10, for the kind words - I'm loving Hubpages so far, and I know that I'm going to be using Google Trends a lot more often, too!

    • profile image

      samlo 5 years ago

      It's true, thanks

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thanks for reading, and for the feedback, Samlo :)

    • RVDaniels profile image

      RVDaniels 5 years ago from Athens, GA

      Thanks, this was really useful. I believe that Bing has a similar post that lists the most searched items for the year. It divides the search terms into categories (people, music, etc.)

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thanks for the comment, RVDaniels! I didn't know about Bing, I will definitely look into it! Thanks for the tip!

    • anjperez profile image

      anjperez 5 years ago

      this is a keeper! (,")

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thank you anjperez, for the comment! I'm glad you enjoyed the read!

    • profile image

      katinaferguson 5 years ago

      Great hub! Now to find my next topic...through Google trends :)

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thanks for the comment Katina! I hope you find a great topic to write about! :)

    • Robert Erich profile image

      Robert Erich 5 years ago from California

      Incredible hub and great writing style! Thanks for sharing and I look forward to reading more of your hubs.

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thanks for the comment, Robert! I look forward to reading yours as well!

    • The Midwest Man profile image

      The Midwest Man 5 years ago

      Just starting to use Google Trends, as I desire to start gaining serious traffic. This was very helpful as I am just beginning to grasp it. Thanks for the post.

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thank you for the comment, Midwest Man! I was new to it as well, but it has proven itself very useful!

    • The Midwest Man profile image

      The Midwest Man 5 years ago

      It would certainly appear so...as you are quickly gaining a following!

    • GmaGoldie profile image

      Kelly Kline Burnett 5 years ago from Madison, Wisconsin

      laurathegentleman,

      I love research and have never tried this! Great post! Voted up!

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thanks, GmaGoldie, for stopping by! It is a very useful tool, I hope it helps you! Thanks so much!

    • NayNay2124 profile image

      NayNay2124 5 years ago

      This was very useful information. I did not know about Google Trends, but I will be using it now. Thanks Laura for a great hub.

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thanks for the comment, NayNay2124! I hope you find it useful! Thank you for stopping by!

    • teutophile profile image

      teutophile 5 years ago

      This was very helpful. I too will start using Google Trends.

    • amithak50 profile image

      amithak50 5 years ago from India

      Google trends is a great tool and it helps to find some great topics that is popular right now which results in good number of visitor from google ..Thanks for the nice hub

    • laurathegentleman profile image
      Author

      laurathegentleman 5 years ago from Chapel Hill, NC

      Thanks, amithak50. I've been using it for a few months, now, and I really find it useful!

    • Ruby H Rose profile image

      Maree Michael Martin 4 years ago from Northwest Washington on an Island

      Hot searches, that is way cool, I forget to go to google trends first. Thanks for a great hub, so I can remember better.

    • Kathleen Cochran profile image

      Kathleen Cochran 4 years ago from Atlanta, Georgia

      Thank you. Thank you for giving me an actual tool that will make a difference in my writing.

    • laurathegentleman profile image
      Author

      laurathegentleman 4 years ago from Chapel Hill, NC

      Thanks, Ruby, for stopping by and leaving a comment! I was so excited when I learned about Google trends - it really is a great tool to write pieces with common interest!

    • laurathegentleman profile image
      Author

      laurathegentleman 4 years ago from Chapel Hill, NC

      Thanks, Kathleen, for the feedback! I hope it helps you out - I know that I've been using it for a few months and it really helps me come up with some clever new topics to write about!

    • rumintasari profile image

      Ruminta Sari 4 years ago from Sleman

      very interesting and useful article, never think about this method before.

    • passionate77 profile image

      passionate77 3 years ago

      thanks a lot for sharing such a wonderful information, Laura dear. it really helped me out learning more about google trends and using it the right way, thanks for the ideas that you shared through your wonderful and really very helpful hub page, i just bookmarked it and million blessings to you for all this great sharing. thanks!

    • ercramer36 profile image

      Eric Cramer 3 years ago from Chicagoland

      Great hub! Thanks for all of the great information!

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