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How to ensure Quality Backlinks

Updated on March 6, 2012
How to build backlinks?
How to build backlinks? | Source
Find Keywords to use in the the Backlinks
Find Keywords to use in the the Backlinks | Source

What are backlinks?

For a website to be seen as an authority by a search engine a number of other websites should link back to it. This set of links leading from different websites to a specific one are called the backlinks for the specific website.

Very often for purposes of search engine optimization we use keywords terms that are commonly searched for in search engines and those which are related to our website as the anchor text for the back links. Anchor text is essentially the text to which the hyperlink to the website is added.

The keyword terms that you use as anchor text for a weight loss site could be terms like weightloss, weight loss, fat loss, lose fat, lose weight, etc. These are actual terms that people can type into the search engines like google, bing or yahoo. Many tools are available online to guide your usage of keyword terms.

Why do we need backlinks?

Back links help you generate organic traffic from search engines. This means that you get people who are genuinely interested in what you have written reading what you have to say. This kind of niche specific traffic is very good for your rankings in the search engines as well.

Since most revenue sources depend on traffic coming to your website it makes sense to have enough good quality backlinks generated to bring in traffic to the website. For instance a hub you write about weight loss could have a good back link on a website that offers weight loss tips as well.

Such a hub could be monetized with ebay and amazon capsules that offer products related to weight loss as well. The traffic that targets the keyword term and reaches your hub is more likely to buy from the page than anyone on hubpages just browsing around.

Good Quality Backlinks Needed

Not all backlinks are made alike. Even the search engines know a good link from a bad one, so it is imperitive that you know what traits make a good quality back link to your hub or website. Here is a list that you can refer to.

1. Links must be from websites in the same or closely related niche.

2) No farm links, No links tagged as "No follow". This gives you no leverage in search engines.

3) No direct URL post, only hyper-linked text link counts. A direct url is not appealing to your human reader but anchor text is.

4) No reciprocal links, one-way link only. Search engines do not see reciprocal links as genuine backlinks.

5) Link page Page Rank needs to be high for the website to feature in the search engines.

6) No forum links, No blog comment links, No general directory links as they are unlikely to give you the SEO advantage for organic traffic.

7) General directory links are not acceptable - niche directories are fine.The niche directories are more likely to have potential buyers from your website.


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    • profile image


      6 years ago

      Thanks for the goo info. I will be sure to use this on my SEO projects.

    • cashmere profile imageAUTHOR


      6 years ago from India

      Well its stuff I picked up along the way Candie and want to share...:)

    • Candie V profile image

      Candie V 

      6 years ago from Whereever there's wolves!! And Bikers!! Cummon Flash, We need an adventure!

      Link to me! Pick me! Hahaha! You have some incredible knowledge cashmere! I'm starting to figure out backlinking! Thank you thank you!

    • cashmere profile imageAUTHOR


      7 years ago from India

      I think you've got the right idea... :)

    • purewater26 profile image


      7 years ago

      According to the conditions of quality back links you mentioned on your hub, I interpret that there are few ways to get the quality back links:

      1.Pay some websites/blogs that have high PR to make a review of your hubpages. But, it would be hard for them as our hubs mostly are not in one niche.

      2. Offering guest posts on those high PR websites with back links either to our blog or our hubpages. This is the most make sense scenario. But, there are high competitions to get accepted to write guest post.

      3. Have accounts on article directories, and write some articles there with back links to our hub pages or pay freelance writers to post article on article directories.

      What do you think? Am I right?

    • cashmere profile imageAUTHOR


      7 years ago from India

      @Alastar, yes the new Google Panda program does not allocate backlinks the importance the previous algorithm used to, but they are still an important part of your website.

      @samsons1 thank you

      @ debbie roberts a farm link is associated with a group of websites which link to every website in the group irrespective of their being relevant or in the same niche.

    • debbie roberts profile image

      Debbie Roberts 

      7 years ago from Greece

      I do get a bit confused about linking and back linking. I have bookmarked this hub for future reference.

      Can I ask what a farm link is? I've really no idea.

      Thank you for sharing this information.

      Voted up.

    • samsons1 profile image


      7 years ago from Tennessee

      Very good read and understandable. Thanks for your insight and help. Voted up, useful, interesting & bookmarked...

    • Alastar Packer profile image

      Alastar Packer 

      7 years ago from North Carolina

      Cashmere have you heard about the possibility that back-links may not be as important to Google in future as heretofore?

    • cashmere profile imageAUTHOR


      7 years ago from India

      Thank you Made and ayliss08

    • ayliss08 profile image


      7 years ago from Guangzhou, Guangdong, China

      I appreciate reading this article. It is really informative and helpful. Many people would benefit from it, I am sure. Voted up!

    • Made profile image

      Madeleine Salin 

      7 years ago from Finland

      This is a very informative hub, and it's easy to follow and understand.


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