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How to Get More Traffic with Pinterest

Updated on October 25, 2014

Pinterest is today the 4th largest and the fastest-growing social network in the world (after Facebook, Google+, and Twitter). According to ClientConnexion.com, Pinterest will overtake Twitter and possibly Facebook in 2013, in regards to the amount of time spent and in traffic of users.

Source

Pinterest is a pinboard photo-sharing website that was launched in March 2010. It has 3.4 billion monthly page views and 48.7 million users (as of April 2013). Shouldn't it then be to your best interest to learn how to make full use of its free service to experience a massive increase in traffic to your hubs and/or websites?

With Pinterest being a photo-sharing website, you would need an image to post. You can also organize your images into folders, called 'boards', and select which board to 'pin' your images to.

How these images can help drive traffic to your hub or website is that you can make these images clickable by including a link back to your hub/article. When viewers click on your Pinterest image (pin), it will bring them to your hub or webpage. You can also add a caption under the image to generate interest. And with just one button, you can also post to both Facebook and Twitter easily, thus killing 3 birds with one stone, so to speak.

As a hubber or webmaster, isn't this reason enough for you to spend some of your valuable time to learn how to make Pinterest work for you and drive loads of traffic to your hub or website?

This article is not a how-to tutorial about Pinterest. It merely seeks to show you how Pinterest can benefit you and how you can make better use of it to help you draw traffic to your hub or website. However, links to relevant tutorial websites are provided, whenever possible.

What types of images should I use?

Since Pinterest makes use of images, it is obvious clear that the quality of your images is important to make it stand out among the tons and tons of images being displayed. If people like your images very much, they will 'repin' them to their boards, a prerequisite to making your images go viral. When someone repins your image, it automatically pulls the link to your hub/article, thus potentially building up a huge amount of backlinks for you. This is what makes Pinterest so powerful to both hubbers and webmasters.

Create your own image. Presently, some 80% of all images in Pinterest are 'repins'. What this means to you is that if your images are original and attractive, there will be a lot of users waiting to circulate your pins, and you will get loads of exposure and traffic. However, if you just repinning other people's image, you won't go very far.

Heart attack diagram: An example of an infographic
Heart attack diagram: An example of an infographic | Source

So what kind of images should you pin? It could be:

  • visually-appealing and eye-catching photos;
  • infographics;
  • charts and graphs;
  • image quotes or image with text overlays;
  • videos;
  • tutorial pins; and
  • Slideshare presentations.

Use a good mix of pins in various formats to spice up your Pinterest page. According to Pinerly, tutorial pins get 42% higher click-through rate than the average pin. Teaser pins, typically some text on top of an image or colorful background such as “5 Things You Should Always Recycle", also intrigue people and garner a higher click-through rate.

Epreneur TV says: "It may come as a surprise to you, but the photo you use in your About section, the information you add (or leave out!), your board titles and the actual order of your boards can all play a key role in the success or failure of your Pinterest Optimization."

Create as many boards as possible, according to themes, using a catchy title that clearly describes what the board is about. Add keywords in the description to improve searchability, as well as enough content to make it look complete.

Repinly says that the 5 most popular boards are:

Most popular boards in Pinterest
Most popular boards in Pinterest | Source
  1. Home Decor (11.0%);
  2. Art (10,7%);
  3. Design (10.3%);
  4. Women's Fashion (7.7%);
  5. Photography (5.8%).

while the 5 most popular pins are:

  1. Food and Drink (11.1%);
  2. DIY and Crafts (9.6%);
  3. Home Decor (5.8%);
  4. Hair and Beauty (5.4%); and
  5. Women's Fashion (5.4%).

An eye-tracking study commissioned by Mashable also showed that Pinterest users tend to respond better to images of faces, as well as images that are placed at the top 2 rows and at the center of a page. This would also mean that you should use a headshot of yourself in your Profile, And not only are the pins themselves important, their positions are also important. You not only can rearrange your boards, you can also rearrange the pins in your board. So organize your boards, not only to make them look more attractive and useful to visitors, but also to choose the best pin position for the hubs/articles you want to promote. If you do not know how to do it, visit colorfulcc.wordpress.com.

The small difference that makes the big difference

If you click on any image in Pinterest, you will land on another Pinterest page. If you are in Pinterest to promote your hubs, won't it be good if it lands on your hub directly? Unfortunately, there is no way of doing it, but there's an alternative that is very close to that.

I've been figuring out how a fellow hubber managed to garner 10 million pageviews in 6 years, and found out that the secret could be in placing his links to his hubs in the description box of Pinterest. How do you insert your link, when the description does not accept HTML? Well, that was the question I spent days testing, since the answer was not forthcoming. And I finally discovered it!

All you need to do is to put your url in the description box, i.e. the full http address and presto! Pinterest will automatically shorten it to your subdomain name. Whenever anyone clicks on it, it will land straight on your hub, instead of having to click 2-3 times before they finally land there. As you may already have realized, this will increase your traffic considerably because every additional click that is required in order to get to your hub will substantially reduce your number of potential visitors.

How to socialize in Pinterest

Just like any social network, the key to using Pinterest is to interact with as many users as possible. Unlike Facebook which focuses on people, Pinterest focuses on contents (pins). Spend time to follow, repin, 'like', and comment on other users' pins. By so doing, you will generate other users' interest for your own content, build relationships, and grow your following.

Do not just pin your own content because such practices are frown upon, just as in any social network. Share other people's content alongside your own by repinning, so that your boards become a useful destination for your followers.

When you leave a comment, everyone else who has also left a comment there gets emailed with your comment. By leaving comments, you can make friends and if your comments are good, you can be recognized as an 'expert' in a particular field or subject area. The key to success is to become a part of the community. As St. Francis of Assisi says, "For it is in giving that we receive". As of April 2013, the highest recorded number of followers for a single Pinterest user is 14.5 million.

To browse other user's pins, click the icon to the left of the search box on the top bar. A drop down menu will show a list, ranging from "Everything" and "Popular" to subcategories such as "Animals", "Architecture", and "Women's Fashion".

Repinly says that the average activity of popular pinners are:

Source
  • 35 boards;
  • 2,757 pins; and
  • 355 following.

Users spend their time in Pinterest as follows:

  • Pinning (83.4% of their time);
  • Liking (16%); and
  • Commenting (0.6%).

A word of caution

As with any social network, there will bound to be some users who will misuse the facility. Some of these images are placed there, just to trick you into visiting their shop on eBay or Amazon or a site that sells weight-loss or Viagra pills. Some users may even pin images that, when you click, will direct you to a website containing malicious content that could infect your computer. They may use an url redirect such as:

http://www.bbc.co.uk/go/redirect.shtml?http://xxxxx.com

This way, Pinterest displays “bbc.co.uk” as the source of the image, making you think that the image is from BBC. Don't be overly frightened, though. Just protect yourself with a reliable anti-virus and anti-malware software. Road accidents happen everyday but that should not stop us from driving.

If you have your own website, you may want to have it verified by Pinterest, which will then place a checkmark next to your website on your profile page and below your name in search results. This will give users more confidence, when clicking the backlinks to your website. If you do not know how to get your website verified, Pinterest has a help page on how to go about doing it.

How to Use Pinterest: A Tutorial

Source

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    • WalterPoon profile image
      Author

      Poon Poi Ming 2 years ago from Malaysia

      Thank you, BWD316, for your great comments.

    • BWD316 profile image

      Brian Dooling 2 years ago from Connecticut

      Fantastic Hub! Pinterest has been amazing for me, sending my article on growing kitchen scraps (gardening) over 50,000 views! It's my best performing hub, all due to Pinterest. Your tips about using infographics are great. Pinterest is a very visual social networking site and if you can capture a user's attention with a striking image or interesting infographic, you have a better chance to stand out on boards and get clicks! P.S. awesome infographic in your hub! Voted up! and shared!

    • WalterPoon profile image
      Author

      Poon Poi Ming 3 years ago from Malaysia

      No idea... they only told me the success stories. I forgot to ask them if anyone died. Maybe they will get me out after that for being so impertinent, LOL.

    • Lady Guinevere profile image

      Debra Allen 3 years ago from West By God

      Yeah!! LOL It is all in your mind and how you think. Though there was one lady that had cancer and she used t be a writer on here and she practiced this mind over matter thing and still died. I think it is something that has to do with why we came onto thos planet in the first place. If we came to experience cancer or the healing of such or even just about it then that is what we will do no matter our mindset here.

    • WalterPoon profile image
      Author

      Poon Poi Ming 3 years ago from Malaysia

      Lady Guinevere, you are right. Actually, I just came back from attending a qigong session. It's something new to me and I am told a number of the practitioners there had joined because of cancer and are now healed. I wish I had known this earlier, otherwise I will introduce it to Steve Jobs! My, my life would have been different now if I manage to help him, LOL.

    • Lady Guinevere profile image

      Debra Allen 3 years ago from West By God

      Don't stay away too long my friend. Spirituality also has to have some material world too.

    • WalterPoon profile image
      Author

      Poon Poi Ming 3 years ago from Malaysia

      Hi Lady Guinevere, long time no see too!!! Honestly, I hardly write these days because I am on a spiritual quest, spending much of my time on meditation and similar pursuits. I will come back to Hubpages one day to write about and share my experiences and discoveries.

    • Lady Guinevere profile image

      Debra Allen 3 years ago from West By God

      Hey Walter, How are you doing these days? It has been so long since I last seen you. I am back here now and still at Bubblews and I also use FB and Pinterest. Thank you for this article. I sure would love to know that little tip about the url's in the post. I will have to read further and try it some later today. Thanks!!

    • WalterPoon profile image
      Author

      Poon Poi Ming 3 years ago from Malaysia

      Thank you, Sunilkunnoth2012, for your kind comments. As with all kinds of social networking sites, the results one gets depends very much on how much effort we put in, in trying to interact with other members. It's the same, even in Hubpages, right?

    • sunilkunnoth2012 profile image

      Sunil Kumar Kunnoth 3 years ago from Calicut (Kozhikode, South India)

      Very interesting and useful topic. Sure, if one applies these methods, it will reflect in a boost in traffic. Though I use Pinterest, I didn't have a serious idea on the topic. Your article is so useful and I must give it a repeat read to learn more and do some drills as you suggested. Thank you very much for sharing your knowledge here.

    • savvydating profile image

      savvydating 4 years ago

      This is great information! I have a Pinterest account, but I hadn't really understood the point of it. Now I am inspired to take this media form seriously. All of your tips are amazingly helpful. That's what I like about you. You always provide practical information that people can actually use and understand. You really are a giver!

      Up, useful.

    • profile image

      xarlin lee 4 years ago

      Pinterest is a platform that enables people to pin images and pictures from the web to their boards. Users can follow the boards of specific users so as to gather valuable inputs about the topics they are interested in. It is also possible to follow all the board of a specific user. Other great features of Pinterest are the fact that users can like, re-pin, and comment on any pins within Pinterest. Our company knows how to increase Pinterest Followers. Thank you so much..

      http://social-media-optimization.com/get-pinterest...

    • Muttface profile image

      Muttface 4 years ago from Portugal

      Thanks WalterPoon,

      I'm slowly going back through this article and making changes to my account. Those stats are quite jaw dropping.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      StoneCircle, thanks for dropping by. I just added a section to this hub a moment ago. You may like to read the section, "The small difference that makes the big difference", a tip that I discovered very recently.

    • StoneCircle profile image

      Susan McLeish 4 years ago from Rindge, NH

      just found Pinterst and am glad to have these tips. I haven't found it to be the easiest site to understand but I keep trying. Will begin to use your tips and increase my use of this website. Very helpful hub.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Thank you, Alise Evon, for your kind words.

    • profile image

      Alise- Evon 4 years ago

      Wow, that was really informative and helpful. Thanks so much for explaining this in such a way that newcomers can get a good idea of how to use Pinterest successfully.

      Voted up and useful and shared.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Wowtgp, HubPages allow you to open more than one account, but not to change name (because they are using your ID as a subdomain name). It would be a waste if you do so, after having 14 hubs. I suggest that you ask in the forum what is the best thing you can do here.

      14 hubs is actually not a lot, nor little. Would they allow you to unpublish and then republish in a new account? If it is my own websites in GoDaddy, I can change the subdomain name anytime without affecting my articles.

    • wowtgp profile image

      Rahul Parashar 4 years ago from Delhi, India

      WalterPoon, I use Rahul Parashar in most of the places like Twitter, Facbook and others, because it's my real name. I wonder if it is possible to change my username now.

      And yeah, I will check out what you have done. Please look at the mail I have sent you.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Wowtgp, I went to Pinterest and saw Rahul Parashar there. You haven't done anything yet. I started only recently. You can search for me, using my HubPages ID and see what I've done so far.

      Note that it is better to have the same ID across all social network platforms, so that you can have a "brand presence".

    • wowtgp profile image

      Rahul Parashar 4 years ago from Delhi, India

      I am still getting the hang off Pinterest. Thanks for such a detailed and informative hub.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Wowtgp, unlike Facebook which focuses on people, Pinterest focuses on contents. Seems like it's more productive in terms of time spent on that site, if you were to read the HubPages forum post, "10 Million Plus Views, Wow What A Journey".

    • wowtgp profile image

      Rahul Parashar 4 years ago from Delhi, India

      Thank you for such a helpful hub. I have never considered using Pinterset but will use it from now on.

    • SEXYLADYDEE profile image

      SEXYLADYDEE 4 years ago from Upstate NY

      Great hub! Dee

    • Nicepicsworld profile image

      Tariqur Rahman 4 years ago from Dhaka

      i love pibterest its good site.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Billybuc, I just pinned your latest hub (on characterization) and another on novel writing to Pinterest.

    • billybuc profile image

      Bill Holland 4 years ago from Olympia, WA

      That was very helpful my new friend. I do Pinterest but have no clue what I am doing....I have several people each week repin my hubs, but the numbers are not impressive at all. This is a great reminder and tutorial and I will definitely follow your suggestions.

    • ThelmaC profile image

      Thelma Raker Coffone 4 years ago from Blue Ridge Mountains, USA

      I love Pinterest and have been slowly learning how to use it effectively. Thanks for all of the good info!

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Nell, you can add a Pinterest's pin-it widget to Internet Explorer (see below). In fact, for every browser, there's a Pinterest add-on:

      http://pinterest.com/pin/171207223304605026/

    • Nell Rose profile image

      Nell Rose 4 years ago from England

      Hi Walter, this is great info, I have to keep clicking on Explorer to use pinterest though, I use firefox and it just doesn't work, but my Explorer is so darn slow it drives me insane! lol! hopefully I am getting a new pc tomorrow so fingers crossed it works better, nell

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Hi everyone, thanks for dropping by. I just found the below page of Pinterest statistics which, I believe, all of you will be interested. I have added the key info to the hub accordingly: : http://www.repinly.com/stats.aspx

    • ologsinquito profile image

      ologsinquito 4 years ago from USA

      Thank you Walter.

    • DonnaCSmith profile image

      Donna Campbell Smith 4 years ago from Central North Carolina

      Thanks for these tips. I am just beginning to feel my way around Pinterest.

    • Zubair Ahmed profile image

      Zubair Ahmed 4 years ago

      Nice hub thank you for sharing. Yes I get quite allot of my traffic from pinterest. These tips you provide are well worth applying.

    • Marcy Goodfleisch profile image

      Marcy Goodfleisch 4 years ago from Planet Earth

      I am so glad to see this - I admit to being Pinterest Challenged (and Twitter Challenged). i just haven't gotten into either of those things, but I know I should learn how to use them productively. Thanks for the nudge!

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Ologsinquito, Pinterest has a help page to explain how to verify your site:

      https://help.pinterest.com/entries/22980362-Verify...

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Peggy W, I just found out that you not only can rearrange boards, you can also rearrange the pins within each board. I have updated the hub accordingly:

      http://colorfulcc.wordpress.com/2011/05/31/how-to-...

    • ologsinquito profile image

      ologsinquito 4 years ago from USA

      Walter,

      I have a question. Do you know you to verify your site on Pinterest? How would this work for Hub Pages?

      Thanks for your help.

    • NateB11 profile image

      Nathan Bernardo 4 years ago from California, United States of America

      I have been able to use Pinterest with some success as far a getting traffic to Hubs. Thanks for the information.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Kitkat1141, let's form a core community of hubbers over at Pinterest. I wonder how to go about doing it. Maybe crazyhorsesghost can help out.

    • kitkat1141 profile image

      kitkat1141 4 years ago from Ontario, Canada

      Thank you for this information. I have noticed an increase in my views from Pinterest on Hubpages. I am just learning how to socialize on Pinterest, but keep getting distracted by all of the wonderful photos. I tend to search things on Pinterest first, rather than Google many times now.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Ologsinquito, it's all thanks to crazyhorsesghost's forum post, "10 Million Plus Views, Wow What A Journey". And thanks also to Peggy W for dropping by.

    • ologsinquito profile image

      ologsinquito 4 years ago from USA

      Excellent hub, and very time too, since there seems to be more attention focused on Pinterest lately.

    • Peggy W profile image

      Peggy Woods 4 years ago from Houston, Texas

      Thank you so much for posting this hub about how to properly use Pinterest. I did not even know that you could move the boards and arrange them. This was very helpful! Will start using some of this information to better utilize Pinterest for best effect. Up, useful and interesting votes and sharing!

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Hi Tillsontitan and Renee Abbott, you are most welcome. Let's meet in Pinterest and help one another over there.

    • Renee Abbott profile image

      Renee Abbott 4 years ago from Arizona

      Hi Walter. This hub is just what I needed. Thanks for taking the time to write and explain Pinterest to us. Very helpful, and I am voting up.

    • tillsontitan profile image

      Mary Craig 4 years ago from New York

      I think many people have signed up for Pinterest but really don't know how to use it, me included. This was very informative and helpful!

      Voted up, useful, interesting and shared.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Thank you, Thelma, for dropping by. I will certainly try to improve this hub further as I learn more tips and tricks. It's that little extra that will make the big difference. If all of us can succeed like crazyhorsesghost, it would be good for everyone of us, including HubPages.

    • Thelma Alberts profile image

      Thelma Alberts 4 years ago from Germany

      This is a great and informative hub. I surely try to do what you write to increase my traffic. Anyway, the photos in pinterest are awesome. Thanks for sharing.

    • WalterPoon profile image
      Author

      Poon Poi Ming 4 years ago from Malaysia

      Hi crazyhorsesghost, thanks for the tips. But how do you convert a news story into a hub when it is not evergreen?

    • crazyhorsesghost profile image

      Thomas Byers 4 years ago from East Coast , United States

      A very good Hub Page. If everyone will slow down and read this they can be a success with Pinterest. Photos of happening news stories are also good for huge traffic. Make them into info-graphs.