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How to increase the number of readers that read your online content from start to finish
Limitless Possibilities, does have limited word count...
When you write what you write...
When you write, do you ever wonder how many are really reading your work? Do you want to check? Here is how. Time how long it takes you to read from start to finish, watch videos and answer any polls within your hub? Now…check your hubs stats, where it says view duration… How does your time compare to the average person reading your article? Not quite what you expected? Many will be surprised to learn that the view duration of our hubs is not necessarily equivalent to how long it takes to read the hub. We all want our work to be read and fully enjoyed from start to finish- here are some tips to insure that this happens.
It is all relative...
When you are feeling, "Wordy", DON'T
When you are feeling a little wordy…either put the feeling in check, break up the topic into a Part I, Part II sequence, or return to edit useless (filler) content later. If you write too much over 600 words, odds are that you are going to deter some of your readers. I know, I know- it is a shame to think that we have all gotten so lazy that we find it almost painful to take the time to read a 750 word article, but this is a high paced world and no one is getting any younger.
Realize- people are afraid of words…Too many words without an ample amount of pictorial content will hurt your readership and your ability to go viral. Less, is more often than not- MORE. When building your hubs, make sure that you do not group your content together within a single text capsule, but rather create additional text capsules and picture capsules, which you can integrate throughout the content. If you do not create additional text capsules make good use of your H2 Titles. What formatting your hub in this manner does is creates a more inviting hub, by breaking up the monotonous flow of the content. Too many words clumped together can appear overwhelming to a reader or put them to sleep, which as a writer, we don’t want.
There is a reason Picture Books are so popular
Just like children, readers like pictures. Visual aids help viewers to understand or get a full perspective of your writing. If they want it-give it to them; add some visual eye candy to capture their attention. Visual Aids can be anything such as a drawing, photograph or info-graphic that assists in getting your point across.
Video and Picture Placement
Also, don’t be afraid to use a video, but do not place the video smack dab in the center of your content. Placing a video in the middle of your writings is the equivalent of having a conversation with someone, stopping abruptly-watching a movie and then attempting to finish the conversation where you had left off. NOT GOOD! Your audience will forget what you started off saying, and be lost when you finish up what you were saying…regardless if you had a great and valid point that you were emphasizing. Videos should be placed either in the beginning of your hub, as an introduction to the persona of the hub, or at the end; to further emphasize your topic. You may also want to consider providing a brief intro to your videos- this prepares readers to what they are going to experience, which can greatly increase the amount of readers who will take the time to view the video, read the hub and then provide feedback within your comments section.
As for me- that about sums it up, I don’t want to put anyone to sleep (remember 600 word count).. Thanks for reading.
#4/15 for the March Challenge
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