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How to Increase and Maintain Page Views Traffic using Evergreen Articles

Updated on October 29, 2019
dwachira profile image

Danson Wachira is a certified Trainer in Computer Science, Information Technology and related studies.

As online writers, hubbers or bloggers we get discouraged when we log-into our sites or accounts only to find traffic is dropping. In Hubpages, that little blue arrow indicator pointing downward in “My account” will not make you smile and for some, they might really get stressed by the mere sight of traffic dropping.

How to increase traffic and maintain it never to fall is one of the desired goals in online writing. While sometimes this can be a daunting task due to the fact that traffic may fluctuate on different factors, it is possible to keep traffic to your online work ever rising and maintaining it at required levels. In this article, I will discuss how you can increase and maintain traffic by writing evergreen articles.

The power of evergreen articles on site traffic
The power of evergreen articles on site traffic | Source

What is an evergreen article?

In online writing, an evergreen article, also called “Pillar”, “Cornerstone” or “Flagship” article, is an article that will always drive loads of traffic to your site. An evergreen article remains relevant to readers in its life time, in other words, it stays bloom all year long.

It provides timeless information to a wider audience. That means in its life time, there is a possibility that other sites will backlink to it to provide all year traffic as its relevancy is not time dependent.

An evergreen article is different from a “Spike” article in that, while a spike article draws transient spikey sort of traffic for a short time and then dries out, an evergreen article keeps on attracting both new and return visitors hence constantly and increasingly driving traffic to your site, and that is the desire of every online writer or blogger.

How to increase traffic using Evergreen articles

A good evergreen article has a ripple effect in that, because other sites may backlink and trackback to it, it will rank higher in search engines and probably show up on the first page of searches thus directing new readers to your site long after it was published.

You might have evergreen articles on your site already but the truth is that many articles that you may dedicate all your time and effort in writing may not turn out to be evergreen.

The trick to increasing and maintaining traffic with evergreen articles is to identify the ones you have, their characteristics and then write more of that nature. The more evergreen articles you have on your site the more lasting traffic.

So, how can you identify an evergreen article?

Look for these common characteristics:

  • It has relevant information all year round which is not time dependent.
  • It brings new and return visitors and continues to do so in its life time.
  • It attract attention of major search engines and draws traffic from them
  • It has significant backlinks from other sites

Increase traffic with evergreen articles
Increase traffic with evergreen articles | Source
Let search engines find your articles.
Let search engines find your articles. | Source

How to write an evergreen article

Simply, there are no guidelines for writing an evergreen article. Look at your site and you will be surprised that some of the articles that you spent a lot of time on keyword research and writing them passionately might not be attracting the desired traffic. Some other articles that you wrote with little effort are drawing loads of traffic every day and occasionally hitting the first pages of major search engines.

The key to writing evergreen articles is to use some of the characteristics of timeless writing. Think of what readers want to search for and read all the time. Pick from all year round topics that remains relevant and useful to readers. Here are such topics:

  • If you have different perspective of looking at things, you can write about those theories and arguments that draw out fresh and unique thoughts to readers. Managers, politicians, academicians, activists and whole lot of readers in this category are always looking for such information. Here is an example from billybuc.
  • Many readers are searching over the internet on ways to solve problems and they want to solve these problems with minimal costs. Write about “How to” and DIY (Do It Yourself) articles as they make good evergreen articles. Here is an example. Don’t forget to update such articles though when new information comes up.
  • Another popular way of writing evergreen articles is to write resource articles such as e-books, e-courses or just series of interlinked articles that provides timeless information such as this one. By doing so, you will not only increase traffic but you will also boast your site by making sure visitors stay longer on your site. If you own the site, you can extend the usefulness of such resources by including downloading options such as PDF or .Zip formats.
  • List articles is another category that makes very good evergreen articles. List articles are very popular with internet readers who are looking for brief and straight forward information. They are short articles that explain in list form the options of accomplishing or solving a certain problem. These type of articles such as this one or this one are all over the internet; “Top 10 ways to…”, “Different ways on how to..”, “50 ways to…”, “5 tips on how to..”. You can also combine a list article and a "How to.." article in one. This particular article by its nature is a mix of list article and "How to.." article.

While there are many ways in which a writer can draw topics about evergreen articles, it is very difficult to have all evergreen articles and content on a website. The key is to have evergreen articles and have a lot of them to increase page views traffic through new and return visits.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2012 Danson Wachira

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    • dwachira profile imageAUTHOR

      Danson Wachira 

      8 years ago from Nairobi, Kenya

      Hi Enice

      Google is becoming tougher and tougher to please but we have to by writing desirable content on its eyes. Thanks for the visit and comment.

    • profile image

      Enice 

      8 years ago

      It is very hard to please Google nowadays but probably with these tips i will manage to attact steady Google traffic flow.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      8 years ago from Nairobi, Kenya

      Hi Emman Kimat,

      Maintaining Evergreen articles is the hard bit but doable, i guess we all need this type of articles. Thanks for the visit and comment.

    • profile image

      Emman Kimat 

      8 years ago

      Although it is very hard to maintain evergreen authorship in the long run, this should be a worthy method to increase all round traffic.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      8 years ago from Nairobi, Kenya

      Hi Sunshine625,

      Thanks for stopping by and commenting. I agree evergreen articles can stay up for years, the trick is to add new information when it becomes available. Enjoy your day.

    • Sunshine625 profile image

      Linda Bilyeu 

      8 years ago from Orlando, FL

      Long live evergreen articles! Excellent advice!

    • dwachira profile imageAUTHOR

      Danson Wachira 

      8 years ago from Nairobi, Kenya

      Hi healthylife2,

      I try very much to write evergreen articles, it not very easy as newsy topics can divert ones intentions. Am glad you found this one to be useful. Thanks for the visit and comment.

    • profile image

      healthylife2 

      8 years ago

      Another very useful article as always. Soon after I joined HP I heard the term evergreen and had to learn what it meant. This is the best explanation I have seen and I really appreciate the reminder to update articles as new information becomes valuable to keep them current. Voting up and sharing this one!!

    • dwachira profile imageAUTHOR

      Danson Wachira 

      8 years ago from Nairobi, Kenya

      Hi Missy Mac ,

      Thanks for stopping by and commenting, am glad this article was helpful.

    • Missy Mac profile image

      Missy Mac 

      8 years ago from Illinois

      This hub article helps provide directions on the developing interesting hubs. I can see why you have 10,000 views. Your content is strong. Thanks again.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      8 years ago from Nairobi, Kenya

      Hi Mama Kim 8, thanks for the visit and comment, am glad you found this article to be useful.

    • Mama Kim 8 profile image

      Sasha Kim 

      8 years ago

      This is especially helpful the the hubbers that can't produce as many hubs as others. If you can write a hub or more every day then by all means write non-evergreens... but otherwise this is always a safe bet ^_^ great job! Voted up!

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      It is true daisydayz, recipes make very good evergreen articles. Keep trying, you might discover that other related hubs that you have will end up getting more attention through your recipe articles. Thanks for the visit and comment, i really do appreciate. Enjoy your day.

    • daisydayz profile image

      Chantele Cross-Jones 

      9 years ago from Cardiff

      I have found that recipes are my best evergreen posts as they are relevant all year and people are always looking for them, they surpass all my other hubs, sadly they dont dont rank that high on earnings with adsense, but if they keep bringing in traffic it means more people will discover hub pages and my other hubs aswell. Great hub, voted up!

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      Thanks PurvisBobbi44 for your kind words, visit and comment. If we get used to writing evergreen articles, we can reap long run benefits. Am glad you found this article to be helpful. Enjoy your day.

    • PurvisBobbi44 profile image

      Barbara Purvis Hunter 

      9 years ago from Florida

      dwachira,

      Thank you for sharing your knowledge with us, as you and others like you have taught me so much. My mind is like a sponge it soaks up the best from the "Cream of the Crop" on HubPages---so I may succeed in my time writing here.

      Thanks again,

      Your Hub Friend,

      Bobbi Purvis

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      @editorsupremo, Thanks for finding time to stop here and commenting. I agree with you, evergreen articles have constant traffic, the trick for this is to keep on updating them as new information comes up.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      @ChristyWrites, thanks for the comment and visit. It is true, evergreen articles do well all year round and my aim now is to write more of evergreen. I really appreciate your support here and sharing.

    • editorsupremo profile image

      editorsupremo 

      9 years ago from London, England

      Great hub dwachira. You are so right when it comes to evergreen articles. They attract more traffic and only need a little attention in order to keep up-to-date with new infomration.One topic which is a really good example of an everygreen article is gardening as year in, year out the planting methods are the same.

      Voted up.

    • ChristyWrites profile image

      Christy Birmingham 

      9 years ago from British Columbia, Canada

      These are great pointers for new writers at HubPages and other sites. This is an evergreen article that will see many views!

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      Hi teaches12345, glad to see you here. If we focus on writing evergreen articles we are assured of constantly flowing traffic. Thanks for the visit, enjoy your day.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      Hi teaches12345, glad to see you here. If we focus on writing evergreen articles we are assured of constantly flowing traffic. Thanks for the visit, enjoy your day.

    • teaches12345 profile image

      Dianna Mendez 

      9 years ago

      This is great information to keep in mind when writing articles. I appreciate the helpful advice. Thanks for sharing.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      Thanks vox vocis, very true self-help articles also makes very good green articles. Thanks for the visit and comment.

    • vox vocis profile image

      Jasmine 

      9 years ago

      Great evergreen article ideas and examples! DIY (and I'd add self-help) topics are my favorites!

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      @Bedbugabscond, i agree, writing spike articles can be very tempting for that obvious quick traffic influx which is short lived, but if we are focusing on long run traffic, evergreen articles perform best. Thanks for the visit and comment. Enjoy your day.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      @searchinsany, i really appreciate your visit and comment, thanks.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      @seanorjohn, you are welcome and thanks for visiting and commenting, try writing evergreen articles more often and am sure you will see a significant change in your hubs traffic. Enjoy your day.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      @jdmanista, thanks for paying this article a visit, am glad you found this article to be useful.

    • Bedbugabscond profile image

      Melody Collins 

      9 years ago from United States

      It can be tempting to write "spike" articles. In my experience, you see results so much quicker. In our, "I want it now" world, that can become a temptation that is too easy to fall in to.

      Spike article traffic just doesn't last. It is hard to be patient, and to watch evergreen articles grow. They need to be nurtured, and natural back links happen with time. It is so important to take the time to grow your evergreen articles though. They pay off is so much better.

    • searchinsany profile image

      Alexander Gibb 

      9 years ago from UK

      Thank you for sharing, this Hub is interesting and helpful.

    • seanorjohn profile image

      seanorjohn 

      9 years ago

      Well done dwachira. Great hub. I've gotta go evergreen. Convincing points by you. Voted up. I tend to write whimsical nonsense that never gets hits. Wishing you good luck

      Sean

    • jdmanista profile image

      jdmanista 

      9 years ago from Ladera Ranch, CA

      I'm still pretty new to this whole thing so thank you for the interesting article.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      @billybuc, sorry for using one of your article as an example here, i hope you don't mind and thanks for stopping by and commenting. Enjoy your day.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      Thanks kashmir56, i agree, evergreen articles should be the way to go for that long run traffic. Thanks for commenting and your support.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      Hi Peggy W, good to see you here, Although sometimes we can not avoid writing newsy articles, the goal should be evergreen articles for that constant traffic flow. Thanks for stopping by, sharing and commenting.

    • billybuc profile image

      Bill Holland 

      9 years ago from Olympia, WA

      Great suggestions my friend; it is something I have to work on for sure.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      Thanks Precious Pearl for stopping here and commenting, evergreen articles draws constant traffic years long and i find them very useful. Am glad you found this article to be useful. Enjoy your day.

    • kashmir56 profile image

      Thomas Silvia 

      9 years ago from Massachusetts

      Hi dwachira, This is all valuable and useful information within this well written hub . I to try to write has many evergreen hub as i can and it has paid off in the long run by doing this. Well done !

      Vote up and more !!!

    • Peggy W profile image

      Peggy Woods 

      9 years ago from Houston, Texas

      This is one of the things that we were taught when attending a HubCamp in Houston, Texas. Evergreen topics will ultimately earn one more money over the long term than writing about topical subjects that may be "here today, gone tomorrow." Voting this hub up and useful + sharing.

    • Precious Pearl profile image

      Dawn Bostick 

      9 years ago

      Thank you for writing this Hub. It took me three years to get my first $50 here but I did notice that one of my hubs draws a lot of traffic. I appreciate your advice and will implement it. I will start writing "Evergreen" hubs. God Bless and Keep You.

    • dwachira profile imageAUTHOR

      Danson Wachira 

      9 years ago from Nairobi, Kenya

      Thanks internpete for stopping by and commenting, i also found writing evergreen articles very useful although a number of my hubs look newsy and they are about the upcoming Olympics. The goal is to write more and more evergreen articles. Am glad you found this article to be useful and thanks for your support. Enjoy your day.

    • internpete profile image

      Peter V 

      9 years ago from At the Beach in Florida

      Very useful information. I usually try to write evergreen hubs, and fortunately, many of my hubs have become that and I get consistent traffic from Google and other search engines. This is a good hub because I see many hubs being written that have very little long term value, so hopefully more hubbers will read this! Voted up and shared.

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