ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • HubPages Tutorials and Community»
  • Improving Your Article

Use Google Trends to optimise your keywords

Updated on June 19, 2013

Do you know what keywords people are searching for to reach your website or hub? Google Trends can provide insight into what users are looking for – this wealth of information can be applied when entering keywords to your website or hub.

Understanding what people are searching for is essential. Google Trends (GT) can analyse a search term to specify where and when its popularity has been at its highest or is likely to be in the future. You can even compare up to five keywords at once and receive suggestions on the most popular search variations of those words.

Why use 'GT'?

  • To analyse crowd behaviour – news events (predict Oscars – example below), seasonal terms (valentines, egg or Easter/Christmas – example below)
  • To compare searches for companies or competitors
  • To decide on a title and keywords: compare words over time and measure popularity (should you refer to 'handcrafted' or handmade'? which term are people searching for?)
  • To find out which regions use a particular word – where is your target audience based?
  • To forecast where the trend will go
  • To find 'hot searches' - see what is most searched for right now

Can 'GT' predict the outcome of the Oscars?

Let’s try to predict who will win the best leading actor for this year’s Oscars by using GT. The nominees this year are Bradley Cooper, Daniel Day-Lewis, Hugh Jackman, Joaquin Phoenix and Denzel Washington. Five terms are the maximum number to be compared so we are lucky that there are only five nominees! After entering the search terms to the left of the screen – the results look like this graph below:

As you can see above, Denzel (highlighted in purple) is in the lead followed by Bradley (blue), Hugh (yellow), Joaquin (green) and Daniel (red). In mid-January there were peaks in searches for most actors – this correlates with the date that the Oscar nominations were released to the public.

To find out where most of the searches originated, GT provides a world map to geographically locate the highest search volume. The darker shades indicate a higher rate. From looking at the maps it is surprising that Brazil has a high search rate for Daniel Day-Lewis. Hugh Jackman has attracted a high search rate in Australia but this is perhaps not as unexpected as this is his homecountry.

I wanted to find out why the searches for Denzel Washington have shot up recently so I analysed the related terms section which revealed that the terms ‘denzel washington daughter’ and ‘olivia washington’ had reached ‘breakout’ status, as you can see below. News reports had been issued from the Golden Globes where he had attended with his daughter - I believe this is what caused the increase in searches.

How to use the search bar effectively

  1. Search for exact phrases by using "quotation marks"
  2. Skip words like 'and' 'on' 'up' and use + signs
  3. When you use more than one word for your search, put the most important words first
  4. Expand your search by searching for one word or another. Insert the word OR in capitals between two words

If the Oscars were down to a public vote then GT might have provided a glimpse of the result but in this instance it provides an indication of public interest. This is unlikely to influence the judges decision so these graphs will not accurately predict the result on this occasion - but maybe there is a possibility?

What about seasonal keywords?

If GT is a measurement of public interest then surely it can accurately show the difference in seasonal terms? Below is a comparison of two plainly seasonal words such as ‘Christmas’ and ‘Easter’ which show peaks in April and December, while they both flat-line during the summer months. It is interesting to spot that searches for Christmas start in September/October time, shoot up in November and drop quickly in January. The timeline is a good indicator of when people start searching for these terms and when you are likely to receive more 'hits' for these seasonal topics.

So how can ´GT´ help choose keywords?

GT can help you measure interest for certain keywords over time.

The related terms section is where you can find popular combinations associated with your search term. It is a very useful tool if you want to decide on which combination of a term has received high search results - this can help you input the right keywords. For example the top search combination for 'christmas' is 'christmas tree' so if you run a blog you might want to write an article on 'buying the right christmas tree'.

You can benefit hugely from higher search results just by carrying out some research on Google Trends for keywords!

Note: I would recommend logging into your Google account before using GT as this will enable you to search on an unlimited basis. If you visit GT as a "guest", then you will be allowed a limited number of searches.

Google Trends 'How To' Clip


    0 of 8192 characters used
    Post Comment

    • Kierstin Gunsberg profile image

      Kierstin Gunsberg 4 years ago from Traverse City, Michigan

      Cool! Voting up, this is great information!

    • Kasman profile image

      Kas 4 years ago from Bartlett, Tennessee

      Awesome Awesome Awesome article that's about to be shared in a huge way! This info is for anyone who's wanting to increase views and get ideas on topics. I commend you for a well-written and informative article Louise! Votes, shares, and the nine yards across!

    • Louise Lately profile image

      Louise Lately 5 years ago from London, UK

      Hi Rajan, thank you and I'm very glad that you found it helpful !

    • Louise Lately profile image

      Louise Lately 5 years ago from London, UK

      Many thanks for your comment Sujina :)

    • Sujina profile image

      Sujina 5 years ago

      GT is a new info for me. Thanks a lot for this useful hub.

    • rajan jolly profile image

      Rajan Singh Jolly 5 years ago from From Mumbai, presently in Jalandhar,INDIA.

      I have hardly used GT but now will try to use it more. Thanks for this useful lesson.

      Voted up.

    • Louise Lately profile image

      Louise Lately 5 years ago from London, UK

      Thank you for commenting peachpurple. I'm very happy that you found it useful - if you have any further questions about Google Trends just let me know.

    • peachpurple profile image

      peachy 5 years ago from Home Sweet Home

      i did try using goggle trends but not familiar with the steps. Thanks to yr hub, i know how to use it now. Voted useful

    • critic thinking profile image

      Fernando Mateo 5 years ago from Barcelona

      I have been playing a few days with GT too but I have to find the way to use it to improve my keywords, I will keep your hub at hand :)


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)