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What's a Win-Win? Me Promoting You

Updated on February 3, 2015
We have multiple options to promote each other; we need to use them.
We have multiple options to promote each other; we need to use them. | Source

Improving Social Capital

If I want to improve my social capital, I promote you.

It's the same principle that worked for the marketing campaigns from E. F. Hutton and Paine Webber.

Hutton and Webber got their names out there while subliminally elevating their reputations.

Dave Ramsey and Clark Howard also earned their reputation and in turn, when they endorse someone else; they directly influence consumers. Google either of these men and who they recommend and see if you are not willing to explore their chosen options if you adhere to their philosophies.

Granted, I do not pretend to have the clout of Dave Ramsey or Clark Howard, but I do have a social network that I use to promote other writers. I make an effort to promote those that write well about the craft of writing, or those who convey the messages of addiction and recovery that match my philosophical leanings.

What's the Self-Serving Motive?

I can benefit by promoting quality writing and in turn, I gain a reputation as a credible resource. When I provide my social networks with expert advice presented in a highly professional manner, I look good. Now, how's that for full disclosure?

Do you share Hub articles on Social Media?

See results

What Might You Gain By Sharing Others?

You have an opportunity to create your community, platform or tribe. Seth Godin described tribes as, "that group of people who share your passion" .

If you are passionate about children, puppies, crochet or world peace, you'll find your community on Hub Pages, and then you can promote those writers on social media sites.

If you're already using social media sites, think about the submissions that you gravitate to and then create your unique approach to attracting people back to your articles or other writers on Hub Pages.

Hash Tags make finding topic easier
Hash Tags make finding topic easier

Get Familiar with Hashtags

I've started two. No, they are not famous hashtags - yet. One is #ThankyouTuesday where I thank new followers, those who have retweeted or those who have chosen one of my tweets as a favorite.

The other is #FanFriday where I single out several others for valuable tweets they posted. They are not necessarily articles about my typical subjects but may have been helpful or interesting to me.

Think about the Faberge Organics Shampoo commercials of the 1970s and 80s. The slides kept adding yet another face, with the voice over saying, "If you tell two friends, then they’ll tell two friends, and so on, and so on, and so on …"

Using the concept of word of mouth, you can help promote other writers and Hub Pages and increase your exposure simultaneously. More current reinforcement of this concept comes from Malcolm Gladwell, in ''The Tipping Point: How Little Things Can Make a Big Difference''. He writes, "ideas, attitudes and behaviors tend to spread contagiously in the same way as some infectious diseases."

While we do not want to be considered a blight, judiciously sharing worthwhile content on your social networks is smart. Just as importantly, these shares convey that Hub Pages is a respectable writing site, that there is excellent content generated daily, and there is a substantial number of articles on various topics of interest.

All of these shares increase the perceptual value of the writers and the site.

Why Don't You Have a Site if You're Such a Good Writer?

Too many people today have purchased their .com name, built or hired a web designer, and were enthusiastically pursuing their dream in their primary area of expertise or interest. Then circumstances interfered such as:

  • Work
  • Family
  • Divorce
  • Lack of Content
  • Sick Children
  • Aging Parents
  • The Novel Called

Any or all of the situations and circumstances listed happen, and the blog efforts can grind to a halt. The reality is that not everyone can maintain an active blog. Writing on Hub Pages still allows you to build an audience for your articles, without some of the pressures of your own blog.

However, you still have to take care of and grow your tribe. How can you productively do that?

  • Follow people who write about your interests.
  • Comment on their articles - you know you love them on yours.
  • Generate questions - both for your interest and because it will help others.
  • Update, edit and improve your existing Hubs.
  • Pay attention to the new criteria for an article.

Find your tribe or community - they are out there.
Find your tribe or community - they are out there. | Source

Start Using the Network Effect

Hub Pages has excellent articles written daily. Did I share them with others? Did I share them beyond the internal structure at Hub Pages?

I know that I'm not E.F. Hutton, Faberge, or Dave Ramsey, so do you. Nor do I claim that "Guess what Marilyn Davis shared today" is a buzz term, but what I share gets exposure.

When I share your article, it will go to about 2800 other people. Paltry sum you may be thinking, but it is potentially 2799 more people to read and generate revenue than you had before I shared it.

If those 2800 have 2800 and they have 2800; well, math was never my strong suit, but you get the idea. If you need more information than I've supplied or frankly, even understand, there are free e-books and downloads for understanding Twitter Analytics. I even have one.

One Share, Two Shares, Three Shares and so on...

Winning and Winning

While we all try to write concisely, sharing on Twitter takes a sparse mind-set.

First, check to see if there's an appropriate hashtag that has traction. Those listed in the Directory will focus your share to an audience already familiar with the topic. Then, introduce the article. I usually put in the URL or the article address after the hashtag.

I'm not finished with my Tweet though.

I'm only doing this to see how many characters I have to work with after the hashtag and address. Twitter then keeps a running count of words left.

Are there certain words in the article title, or content that will emotionally appeal to the readers? I might frame my Tweet using them. Or, is it a How To? Then I will work in those words in my intro. When I share your article, I am obviously endorsing it. However, there are several unstated messages as well.

  • “I value this topic."
  • "This represents my beliefs."
  • "This article reflects my personality."
  • "This article educated me."
  • "This article spoke to my heart."
  • "This article was an enjoyable read."
  • "This is a cause that arouses my passion."

Indirectly, your article becomes a reflection of me, so I am careful what I share but believe in what I promote. I let others know I am promoting their articles, either in comments or a private email. We all win as Hub Pages gets exposure and our articles have value outside of the Hub community.

Another excellent place to get exposure for your Hubs is on a Google +1 community site. You are not limited by 140 characters in your promotion of the article. This free exposure aids writers in finding other writers, and is a community that shares and comments, too.

Which Social Media sites do you use to promote articles?

See results

Challenge and Call to Action

This week, increase your connections with writers on Hub Pages. These connections will help you find the content that you are comfortable sharing beyond Hub Pages.

Next, join:

  • Twitter
  • Stumbleupon
  • Facebook
  • Tumblr

Promote three to five other writers and let them know that you shared their article and would appreciate the same in return. See if your number of views increases, and ask them if they saw a difference in their traffic.

  1. If you create this win-win exchange with me, I will be appreciative.
  2. If you create it with someone else, I will be appreciative.

Either way, it drives traffic to Hub Pages, and we all gain in the exchange. And frankly, after the Panda problem, Hub needs some help. It doesn't matter what Hub Pages is doing to improve the site, if we are not doing what we can to drive traffic here.

Hub gave us a forum. We should use what resources we have to make each part of our writing experience better for all.

So, just in case I didn't make the case for social capital, here's another Hub on the subject from jsmatthew, How To Share Blog Articles On Social Networks For Marketing Opportunities

See how easy that was?

Write, Share, Grow Together

© 2015 Marilyn L Davis

Comments

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    • Jacobb9205 profile image

      Jacob Barnard 2 years ago from Gloucestershire

      mdavisattiers, Yes that's true, but I tend to go without views for weeks from Reddit.

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good morning, Jacobb9205; Reddit is a good source of traffic. However, sharing and then seeing the results does take time. I got over 100,000 views on Wikinut after about 5 months. Slowly but surely works; just takes patience. ~Marilyn

    • Jacobb9205 profile image

      Jacob Barnard 2 years ago from Gloucestershire

      mdavisattiers, I don't actually get much views from it which is annoying. I did once have a gain in traffic, this was from Reddit I got about 500 views from reddit which is my highest views in 1 day. I haven't came close to getting 500 views in one day since.

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good afternoon, Jacobb9205; that's an awesome amount of sharing and hopefully, you are reaping some of the benefits of that as well. I appreciate your comment. ~Marilyn

    • Jacobb9205 profile image

      Jacob Barnard 2 years ago from Gloucestershire

      Thank you for this hub, I tend to post to as many social networks as possible. Usually about 5 per article

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good morning, Homeplace Series, it is what all of us should be doing. Helps us, Hub and others. Can't ask for much more than that. Thank you for commenting and your encouraging words. ~Marilyn

    • Homeplace Series profile image

      William Leverne Smith 2 years ago from Hollister, MO

      Thank you for encouraging sharing! What fun! ;-)

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good morning, Say Yes to Life; thank you for your input. I know it's confusing, and time-consuming to post here, promote there, and then wonder, what the heck do I do now.

      There are those much more knowledgeable than me that would have a better idea; I'm sure. However, if you've got a page devoted to liking books, maybe convert it to posting articles by yourself and others from Hub that discuss writing, books, or book reviews.

      You can also get good material to share from klout.com, under the three categories of writing, blogging or books if you want to explore more options than just Hub Pages. (There are also dozens of other categories that might resonate for you)

      I think the motive for any page or profile we set up is important and determines how much time we spend on updating or growing the endeavor. A good question for the forum might be how others accomplish their goals for sharing or promoting other Hub writers. Again, thanks for your comment and prompting me to think. ~Marilyn

    • Say Yes To Life profile image

      Yoleen Lucas 2 years ago from Big Island of Hawaii

      I have FaceBook site, but I hardly ever go on there, because I'd rather spend my time on HubPages. I did set up a FaceBook page promoting books I've recently written, and it got 16 likes. (I describe the books on my hub, Busting Out from Prudish to Erotic). One great person promoted my hub about types of cults on FaceBook. I suppose rather than give constant updates regarding my so-called fascinating life, I can keep posting links to new articles, other people's as well as mine, on there.

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good morning, pstraubie48; thanks for the angels. I'll work towards having you share one...that looks snarky...not intended. ~Marilyn

    • pstraubie48 profile image

      Patricia Scott 2 years ago from sunny Florida

      To be perfectly honest I share a hub if I think it is of

      to others.

      Angels are on the way this morning ps

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good afternoon, Glenn; thank you for the positive comment. Also, glad to know that there are other Hubbers who utilize social media to promote.

      Unfortunately, I think some stop short of better promotion by only sharing on Hub Pages. While that type of sharing is supportive and might attract additional followers, it is still not maximizing the concept, as it stays within the "closed community."

      Glad you liked the term; words as such fun.

      I'm appreciative of the share, also. Thanks. ~Marilyn

    • Glenn Stok profile image

      Glenn Stok 2 years ago from Long Island, NY

      You are absolutely right Marilyn! There are a lot of great writers out there and those who care enough about their followers to share those writers will also benefit by being recognized as a useful resource.

      I have a habit of Tweeting about other Hubbers when I find something that I think my followers would also find useful. And as you discussed in your hub, it gets out to many other people. Especially because HubPages usually retweets those tweets.

      You did a great job with the examples you gave. I never thought about it that much how so many manufacturers recognize the benefit of "subliminally elevating their reputations" with this method. By the way, I love that term.

      Now I'm going to Tweet this one.

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good evening, Jodah; thanks for that information. I'll follow and we'll take it from there. Let me know. ~Marilyn

    • Jodah profile image

      John Hansen 2 years ago from Queensland Australia

      Hi again Marilyn. On Twitter I am John Hansen @Jodah06

      Sorry for the confusion. The icon is a Reggae Orangutan.

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good morning, ocfireflies; thank you for the comment. As I told Always exploring, I wasn't able to respond quickly as this article is in question as overly promotional. Not sure what the problem is, but if you could give it another look-see, I'd be appreciative. I'd be glad to fix something, I'm just not sure what with new rules/guidelines. ~Marilyn

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good morning, always exploring; sorry it took so long to respond. Apparently, Hub thinks this is overly promotional. I'm asking anyone to explain to me how and what I can do to remedy this. Would appreciate your input as well. Thanks ~Marilyn

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      I just checked my account and this is flagged as overly promotional. Can someone read it and tell me what to edit? I appreciate the help. ~Marilyn

    • always exploring profile image

      Ruby Jean Fuller 2 years ago from Southern Illinois

      The key is to read other hubs. So many times I get a new follower and I read their hub, but there are no return visit to my hub. One will never grow a following unless it's a two-way street. Sharing is a wonderful concept. Thank you...

    • ocfireflies profile image

      ocfireflies 2 years ago from North Carolina

      Marilyn,

      Sharing is easy when there are so many cool hubs floating around in hub space. While my follower list is nothing like yours, I do my best to get the work of HP authors out there. It is so wonderful that there are folks like you, Bill, John, Jackie, Faith, Suzette, Jamie, Kevin, Jo, Genna, Audrey (gosh I could go on forever...) who are so supportive of others...

      Pinned Blessings : )

      Kim

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good morning, Jodah; I just tried to find you on Twitter, so I could follow you, and then show you how my sharing one of your articles worked. However, there are about 15 Jodahs and avatar/icons were not the same as here. There is a generic icon and Jodah. If that is you, you should probably update your avatar. If not, do you have two names? One at Hub Pages and one on Twitter? That can also get confusing, although I have two as well. My Twitter is more a reflection of my recovery curriculum as opposed to other writings here. Long story short, let me know your name on Twitter and stay tuned......we'll get this going, and thank you for participating. ~Marilyn

    • Jodah profile image

      John Hansen 2 years ago from Queensland Australia

      Hi Marilyn this is a great concept and we all have to do what we can to promote one another. I do share other hubs that I think are exceptional or of great value to the general public on Facebook, Google+, Pinterest and Twitter (although I am still a novice tweeter and don't really understand the concept of hashtags). Anyway, I'll share if you share. Voted up.

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good evening, Billy; then what are we going to do now that it's a duet? Seriously. Can we work on some kind of joint strategy? I'm up for it. ~Marilyn

    • billybuc profile image

      Bill Holland 2 years ago from Olympia, WA

      I've been singing this song for three years now. It's amazing how many writers don't understand this simple principle.

    • MDavisatTIERS profile image
      Author

      Marilyn L Davis 2 years ago from Georgia

      Good evening, Jackie; thank you for noticing that...going to correct it now. Multiple shares is what I do as well. Come back and vote later when it's fixed. Every vote counts...sounds like an election speech. She smiles. ~Marilyn

    • Jackie Lynnley profile image

      Jackie Lynnley 2 years ago from The Beautiful South

      I couldn't vote since you don't have multiple as a choice. For I do use multiple to share not only my articles but those of writers I enjoy reading; especially if they are lacking in followers they so richly deserve! ^+

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