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What's a Win-Win? Me Promoting You
Improving Social Capital
If I want to improve my social capital, I promote you.
It's the same principle that worked for the marketing campaigns from E. F. Hutton and Paine Webber.
Hutton and Webber got their names out there while subliminally elevating their reputations.
Dave Ramsey and Clark Howard also earned their reputation and in turn, when they endorse someone else; they directly influence consumers. Google either of these men and who they recommend and see if you are not willing to explore their chosen options if you adhere to their philosophies.
Granted, I do not pretend to have the clout of Dave Ramsey or Clark Howard, but I do have a social network that I use to promote other writers. I make an effort to promote those that write well about the craft of writing, or those who convey the messages of addiction and recovery that match my philosophical leanings.
What's the Self-Serving Motive?
I can benefit by promoting quality writing and in turn, I gain a reputation as a credible resource. When I provide my social networks with expert advice presented in a highly professional manner, I look good. Now, how's that for full disclosure?
Do you share Hub articles on Social Media?
What Might You Gain By Sharing Others?
You have an opportunity to create your community, platform or tribe. Seth Godin described tribes as, "that group of people who share your passion" .
If you are passionate about children, puppies, crochet or world peace, you'll find your community on Hub Pages, and then you can promote those writers on social media sites.
If you're already using social media sites, think about the submissions that you gravitate to and then create your unique approach to attracting people back to your articles or other writers on Hub Pages.
Get Familiar with Hashtags
I've started two. No, they are not famous hashtags - yet. One is #ThankyouTuesday where I thank new followers, those who have retweeted or those who have chosen one of my tweets as a favorite.
The other is #FanFriday where I single out several others for valuable tweets they posted. They are not necessarily articles about my typical subjects but may have been helpful or interesting to me.
Think about the Faberge Organics Shampoo commercials of the 1970s and 80s. The slides kept adding yet another face, with the voice over saying, "If you tell two friends, then they’ll tell two friends, and so on, and so on, and so on …"
Using the concept of word of mouth, you can help promote other writers and Hub Pages and increase your exposure simultaneously. More current reinforcement of this concept comes from Malcolm Gladwell, in ''The Tipping Point: How Little Things Can Make a Big Difference''. He writes, "ideas, attitudes and behaviors tend to spread contagiously in the same way as some infectious diseases."
While we do not want to be considered a blight, judiciously sharing worthwhile content on your social networks is smart. Just as importantly, these shares convey that Hub Pages is a respectable writing site, that there is excellent content generated daily, and there is a substantial number of articles on various topics of interest.
All of these shares increase the perceptual value of the writers and the site.
Why Don't You Have a Site if You're Such a Good Writer?
Too many people today have purchased their .com name, built or hired a web designer, and were enthusiastically pursuing their dream in their primary area of expertise or interest. Then circumstances interfered such as:
- Lack of Content
- Sick Children
- Aging Parents
- The Novel Called
Any or all of the situations and circumstances listed happen, and the blog efforts can grind to a halt. The reality is that not everyone can maintain an active blog. Writing on Hub Pages still allows you to build an audience for your articles, without some of the pressures of your own blog.
However, you still have to take care of and grow your tribe. How can you productively do that?
- Follow people who write about your interests.
- Comment on their articles - you know you love them on yours.
- Generate questions - both for your interest and because it will help others.
- Update, edit and improve your existing Hubs.
- Pay attention to the new criteria for an article.
Start Using the Network Effect
Hub Pages has excellent articles written daily. Did I share them with others? Did I share them beyond the internal structure at Hub Pages?
I know that I'm not E.F. Hutton, Faberge, or Dave Ramsey, so do you. Nor do I claim that "Guess what Marilyn Davis shared today" is a buzz term, but what I share gets exposure.
When I share your article, it will go to about 2800 other people. Paltry sum you may be thinking, but it is potentially 2799 more people to read and generate revenue than you had before I shared it.
If those 2800 have 2800 and they have 2800; well, math was never my strong suit, but you get the idea. If you need more information than I've supplied or frankly, even understand, there are free e-books and downloads for understanding Twitter Analytics. I even have one.
One Share, Two Shares, Three Shares and so on...
Winning and Winning
While we all try to write concisely, sharing on Twitter takes a sparse mind-set.
First, check to see if there's an appropriate hashtag that has traction. Those listed in the Directory will focus your share to an audience already familiar with the topic. Then, introduce the article. I usually put in the URL or the article address after the hashtag.
I'm not finished with my Tweet though.
I'm only doing this to see how many characters I have to work with after the hashtag and address. Twitter then keeps a running count of words left.
Are there certain words in the article title, or content that will emotionally appeal to the readers? I might frame my Tweet using them. Or, is it a How To? Then I will work in those words in my intro. When I share your article, I am obviously endorsing it. However, there are several unstated messages as well.
- “I value this topic."
- "This represents my beliefs."
- "This article reflects my personality."
- "This article educated me."
- "This article spoke to my heart."
- "This article was an enjoyable read."
- "This is a cause that arouses my passion."
Indirectly, your article becomes a reflection of me, so I am careful what I share but believe in what I promote. I let others know I am promoting their articles, either in comments or a private email. We all win as Hub Pages gets exposure and our articles have value outside of the Hub community.
Another excellent place to get exposure for your Hubs is on a Google +1 community site. You are not limited by 140 characters in your promotion of the article. This free exposure aids writers in finding other writers, and is a community that shares and comments, too.
Which Social Media sites do you use to promote articles?
Challenge and Call to Action
This week, increase your connections with writers on Hub Pages. These connections will help you find the content that you are comfortable sharing beyond Hub Pages.
Promote three to five other writers and let them know that you shared their article and would appreciate the same in return. See if your number of views increases, and ask them if they saw a difference in their traffic.
- If you create this win-win exchange with me, I will be appreciative.
- If you create it with someone else, I will be appreciative.
Either way, it drives traffic to Hub Pages, and we all gain in the exchange. And frankly, after the Panda problem, Hub needs some help. It doesn't matter what Hub Pages is doing to improve the site, if we are not doing what we can to drive traffic here.
Hub gave us a forum. We should use what resources we have to make each part of our writing experience better for all.
So, just in case I didn't make the case for social capital, here's another Hub on the subject from jsmatthew, How To Share Blog Articles On Social Networks For Marketing Opportunities
See how easy that was?
Write, Share, Grow Together
© 2015 Marilyn L Davis