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HubPages Delivers Subdomains To Defeat Panda Update Penalty

Updated on December 22, 2011

The Cure for the Google Panda Blues

HubPages is now offering subdomains and will be implementing them site wide automatically. This is great news for those who have suffered under the Google Panda update, which saw traffic take a definite nosedive domain-wide.

Perhaps you remember a time when Google seemed to love HubPages. It was not unusual for hubs to dominate in the search results, and then Panda (or Farmer, as others have called it) was rolled out and suddenly people weren't feeling the love anymore, and there was some angry words, and we started thinking a divorce was in the works. The good news is, we can now look back on this situation as a thing of the past, and return to those seemingly mythical days of Google love and attention that we've been missing. Yes, the counseling sessions must have paid off, because HubPages and Google are ready for a second honeymoon.

I'm convinced that subdomains are very good news for authors on HubPages. In fact, I'd say it's cause for celebration for our community, Google search engine users and anyone who would like to make some extra money online (now would be a great time to sign up). But, before we put on our party hats, let's take a closer look at how this all works.

Panda took a bite out of the site.
Panda took a bite out of the site.

What Was Panda and Why Was It Bad for Hubpages?

Google Panda was an update to the search engines algorithm that went global in April 2011. It's focus was on diminishing results in rankings for low quality content farms, and unfortunately HubPages and a number of other respectable sites became quick victims, seeing traffic reduced on a massive scale.

This occurred because the algorithm update penalized entire domains for the content hosted on them. Unfortunately a lot of very low quality content went under the radar on HubPages, and this content dragged down the rankings for everyone, including dedicated authors producing very high quality hubs. This left HubPages authors scrambling to try to find ways to increase traffic to their hubs.

Subdomains are good news for HubPages users.
Subdomains are good news for HubPages users.

How Will Subdomains Help?

The HubPages team knew that quick action had to be taken to regain rankings in the search engines for the quality content that the community here offers. The solution was tested, and verified to achieve results. That solution is largely subdomains. As you might have noticed, before when you would publish a hub, it would be organized as a page on the domain ( itself. This made for shorter urls, but it also didn't allow the search engines to separate the quality content from the duplicated, spun or spam content.

With the implementation of subdomains, you will no longer be at the mercy of the spammers and spinners. Low quality content will now be clearly associated with a specific subdomain, which will allow Google to penalize or ignore those hubs, without impacting upon the rest of the users. It's a perfect solution, which will positively impact those who produce original, high quality content, and negatively impact those who do not. Basically, HubPages has made the process fair. Your hubs will once again thrive or fall on their own merits. For nearly everyone here, that is great news.

What Do I Have to Do to Take Advantage of This?

If you already are assigned a subdomain, you don't have to do anything. Congratulations, you're ready to rock and roll. If your reading this before the automatic implementation has taken place, you can still switch over manually, and you should do so quickly so you take advantage of the massive gains in traffic which have been reported from the beta tests.

Under "Profile" in "My Account", you will find the subdomain option available. Answer the security question, and you will be free to reserve your subdomain. You can then immediately activate it and begin benefiting. It's likely to take a little time to see the full results from this change, so you should switch over as soon as possible. If you forget or don't take the time to do it, though, you'll automatically receive your subdomain once all users who have neglected to choose one are ported over. Choosing ahead of time will help ensure you are able to select a subdomain you like, so that's another reason not to wait.

What Do You Think?

Are you excited about your new subdomain?

Will you go round up your friends from Squidoo and other places and tell them that HubPages is the place to be post-Panda?

Have you seen a traffic increase since switching over to your subdomain?

Will this be enough to solve the Panda problem?


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    • ArtVandelay66 profile image


      8 years ago

      Great information! I'm switching to a subdomain now!

    • John Juneau profile image

      John Juneau 

      8 years ago from Sierra Nevadas

      "Under "Profile" in "My Account", you will find the subdomain option available. "

      Actually (on my computer) the sequence is "my profile" the "edit profile", the the box appears with a subdomain link.

    • Bud Gallant profile imageAUTHOR

      Bud Gallant 

      8 years ago from Hamilton, Ontario, Canada


      Thank you for the comment! Yes, I believe that is the case. It's also a necessity in protecting their market, because Panda was definitely hitting their bottom line pretty hard. That's sort of the beauty of the revenue sharing model here. It's in everyone's interest to keep the traffic flowing and the income coming in, so we're all working for the same thing.

    • kd4rvb profile image


      8 years ago from Titusville, FL

      Seems like Hubpages is really on the ball about taking care of its own. Impressive. Thanks Bud.

    • Bud Gallant profile imageAUTHOR

      Bud Gallant 

      8 years ago from Hamilton, Ontario, Canada


      Sorry I missed your comment somehow at first. I don't know how I did, because it's very comprehensive. You added some excellent tips there. Thank you so much. I took a look at your hubs, and there's some very quality advice in there for people looking to maximize their traffic and income on HubPages. Thanks for taking the time to comment!

    • Bud Gallant profile imageAUTHOR

      Bud Gallant 

      8 years ago from Hamilton, Ontario, Canada


      Good to hear! You're welcome! Yes, I think it will make a big difference, but it's probably going t take some time for us to see the results.

    • lovesleftovers profile image


      8 years ago from Texas

      Thanks so much for the great info! I immediately went and switched to my subdomain. I had no idea this was even necessary or possible in order to increase traffic, but it makes total sense now.

    • Bud Gallant profile imageAUTHOR

      Bud Gallant 

      8 years ago from Hamilton, Ontario, Canada


      Glad you liked it! Thanks for the comment!

    • bestTVdeals profile image


      8 years ago from US

      Thanks mate for great info :D

    • Bud Gallant profile imageAUTHOR

      Bud Gallant 

      8 years ago from Hamilton, Ontario, Canada

      BukowskiBabe, I'm really glad I was able to help dispel some confusion. That's very rewarding to me! Thanks for your awesome comment!

      Ubanichijioke, No problem! Thanks for the comment.

      DDS, me too! I think if the beta test's are any indicator, we're definitely going to see an improvement, but time will tell! Thanks!

    • DDS profile image

      David Sproull 

      8 years ago from Toronto

      Quite useful indeed! I hope this works!! :-)

    • ubanichijioke profile image

      Alexander Thandi Ubani 

      8 years ago from Lagos

      Thanks for the info big man. Thanks so much

    • BukowskiBabe profile image


      8 years ago from Somewhere in the middle of it all.

      Thank you for giving clarity on something that I didn't quite understand. I had already signed up for my subdomain, but I wasn't actually sure what was going on. As usual, the rules of cyberspace had me a bit confused. Glad you're here to help us along.

    • Bud Gallant profile imageAUTHOR

      Bud Gallant 

      8 years ago from Hamilton, Ontario, Canada


      Thanks! Glad you liked it.

      I'm lucky men don't blush. :p

    • Jennuhlee profile image


      8 years ago from Pennsylvania

      Very useful and informative as always, wouldn't expect any less from a brilliant writer like yourself:]

    • Bud Gallant profile imageAUTHOR

      Bud Gallant 

      8 years ago from Hamilton, Ontario, Canada


      Thank you for the kind words and promoting the hub. I really appreciate it!

    • profile image


      8 years ago

      Thanks so much! Your hubs continue to be very helpful and to also generate great comments. Voted up and bookmarked, as usual.

    • wheelinallover profile image

      Dennis Thorgesen 

      8 years ago from Beatrice, Nebraska U.S.

      Thanks for the heads up, I hope it helps, I already have several pages ranked on page one of Google for keywords and a few on page two. Lately I have been seeing more people coming from Yahoo search also.

      For those of you who are newer what aging means if giving your hubs a chance to gain in page rank in the search engines.

      Optimizing you keywords helps also, so when you look in your back office and see anything in the title tuner see if you can make them work or write a new hub to those keywords, I wrote a new hub to the keywords and it does work.

      They are currently recommending that keywords should not be pulling in large numbers of readers and example is don't try to use a keyword that has 5,000,000 hits your chances of getting ranked on page one are really slim if you do.

      They are currently recommending writing to small niches with an upper number around 4000. The majority of mine are even smaller and are getting hits but its taken months.

    • Bud Gallant profile imageAUTHOR

      Bud Gallant 

      8 years ago from Hamilton, Ontario, Canada


      No problem. Glad it was useful.

      J.S. Matthew,

      Thank you. I really appreciate your encouraging words and you sharing this hub with others. That is very cool!


      That's great. I'm really glad I was able to simplify things. That was really my goal with this.


      Yes, apparently they called the re-design of YouTube "cosmic Panda", but I'm not sure how related it is to the algorithm for the search engine. I had forgotten all about that. Thanks for the comment!

    • Lee Elder profile image

      Lee Elder 

      8 years ago from Copperas Cove, Texas

      I was not aware that was actually what Google Panda was. My only experience with it right now though is that it somewhat changed the way that YouTube is organized.

    • truthfornow profile image

      Marie Hurt 

      8 years ago from New Orleans, LA

      Thanks for the information. I have been so confused about what is going on and you have explained everything so well. I have voted this up.

    • J.S.Matthew profile image

      JS Matthew 

      8 years ago from Massachusetts, USA

      This is a great explanation of what's going on right now. Awesome job. Voting up and will share!


    • Powerpoe1 profile image


      8 years ago

      Thanks for the update, I just took care of this. Happy Hubbing~


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