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HubPages Delivers Subdomains To Defeat Panda Update Penalty
The Cure for the Google Panda Blues
HubPages is now offering subdomains and will be implementing them site wide automatically. This is great news for those who have suffered under the Google Panda update, which saw traffic take a definite nosedive domain-wide.
Perhaps you remember a time when Google seemed to love HubPages. It was not unusual for hubs to dominate in the search results, and then Panda (or Farmer, as others have called it) was rolled out and suddenly people weren't feeling the love anymore, and there was some angry words, and we started thinking a divorce was in the works. The good news is, we can now look back on this situation as a thing of the past, and return to those seemingly mythical days of Google love and attention that we've been missing. Yes, the counseling sessions must have paid off, because HubPages and Google are ready for a second honeymoon.
I'm convinced that subdomains are very good news for authors on HubPages. In fact, I'd say it's cause for celebration for our community, Google search engine users and anyone who would like to make some extra money online (now would be a great time to sign up). But, before we put on our party hats, let's take a closer look at how this all works.
What Was Panda and Why Was It Bad for Hubpages?
Google Panda was an update to the search engines algorithm that went global in April 2011. It's focus was on diminishing results in rankings for low quality content farms, and unfortunately HubPages and a number of other respectable sites became quick victims, seeing traffic reduced on a massive scale.
This occurred because the algorithm update penalized entire domains for the content hosted on them. Unfortunately a lot of very low quality content went under the radar on HubPages, and this content dragged down the rankings for everyone, including dedicated authors producing very high quality hubs. This left HubPages authors scrambling to try to find ways to increase traffic to their hubs.
How Will Subdomains Help?
The HubPages team knew that quick action had to be taken to regain rankings in the search engines for the quality content that the community here offers. The solution was tested, and verified to achieve results. That solution is largely subdomains. As you might have noticed, before when you would publish a hub, it would be organized as a page on the domain (hubpages.com) itself. This made for shorter urls, but it also didn't allow the search engines to separate the quality content from the duplicated, spun or spam content.
With the implementation of subdomains, you will no longer be at the mercy of the spammers and spinners. Low quality content will now be clearly associated with a specific subdomain, which will allow Google to penalize or ignore those hubs, without impacting upon the rest of the users. It's a perfect solution, which will positively impact those who produce original, high quality content, and negatively impact those who do not. Basically, HubPages has made the process fair. Your hubs will once again thrive or fall on their own merits. For nearly everyone here, that is great news.
What Do I Have to Do to Take Advantage of This?
If you already are assigned a subdomain, you don't have to do anything. Congratulations, you're ready to rock and roll. If your reading this before the automatic implementation has taken place, you can still switch over manually, and you should do so quickly so you take advantage of the massive gains in traffic which have been reported from the beta tests.
Under "Profile" in "My Account", you will find the subdomain option available. Answer the security question, and you will be free to reserve your subdomain. You can then immediately activate it and begin benefiting. It's likely to take a little time to see the full results from this change, so you should switch over as soon as possible. If you forget or don't take the time to do it, though, you'll automatically receive your subdomain once all users who have neglected to choose one are ported over. Choosing ahead of time will help ensure you are able to select a subdomain you like, so that's another reason not to wait.
What Do You Think?
Are you excited about your new subdomain?
Will you go round up your friends from Squidoo and other places and tell them that HubPages is the place to be post-Panda?
Have you seen a traffic increase since switching over to your subdomain?
Will this be enough to solve the Panda problem?