HubWiki - Optimizing Your Hub
Turn On The Traffic
Optimizing Your Hubs For Traffic!
It doesn't matter how long you have been writing here on hub pages, nor does it matter how many hubs you have written. What matters is whether or not you are optimizing your hubs for traffic. Hubs are just articles and they appear on the web in just the same way as they would if they were on your own domain. Of course the layout is different as it is unique to hubpages. Don't diss the layout, though. Hubages developers have spent more time than you could imagine creating this layout and it is already specifically optimized for search engines. maybe that is why hubpages is so popular.
So, if you write a hubpages hub that has been optimized (by you) for the search engines, then you are going to attract more organic searches for your hub. Organic traffic is free and means more readers, more comments, more followers and of course more revenue for you.
The actual optimization of your hub is really not a difficult task. You can find many tutorials here on hubpages that give step by step accounts on how to do so.
My own personal optimization strategy that I use is not hard to implement and it has improved my traffic exponentially over the last few months. My revenue has increased, too.
Read on to check it out.
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Titles And Keywords
One of the most important pieces of web publishing wisdom that I learned is to always use your exact keywords in not only the url of your page, but also in the title and / or titles of your page.
So, let's say you want to write a hub about 'getting traffic to your hubs'. The very first thing that you should be doing is to find out if their are any hubs that already exist with that url and title.
To do this, you can open a new browser and type:- intitle: "getting traffic to your hubs" and hit search. What this will do is bring up a complete list of all web pages on the internet that have the keyword phrase "getting traffic to your hubs" within the title. At the time of writing this hub - there were only 3 pages on the internet with this exact keyword phrase in the title.
What this means is that you have got a really good chance of getting some good quality FREE organic traffic to your page and if your keyword has a search volume of more than 20,000 monthly searches, then you can bet that you are going to be able to cash in on some of that.
Anchor Text And Placement.
The anchor text of your hubpages needs to also reflect what your hub is about. For those of you that are not sure about what an anchor text is:- It is a hypertext link that contains your keyword phrase and links to another page on the web.
My personal preferences for incorporating anchor text links in my hubs are as follows:
Use your primary keyword in the first sentence of your hub then link it to the url of your hub. For example - The url of this hub that you are reading now is http://www.hubpages.com/hub/hubwiki-optimizing-your-hubs-for-traffic
If you scroll up the page and take a look, you will also notice that the title of this hub is the same as the url (minus the hubwiki tag).
Not only is the url and title an exact match, but the blue highlighted text link in the first paragraph of the hub is also an exact match for the title and the url. The blue text is your anchor link... and the first anchor link that appears on your hub should link back to none other than YOUR hub!
Images And Video's
Images are a good way to keep a reader's attention for the time that they are on your page. Images need to be strategically placed on your hubs, though.
Not only do they need to be strategically placed, but the titles of your images must also include your primary keyword or keyword phrase.
Because hubpages is set up to incorporate google adsense ads by default, the positioning of your images shouldn't interfere with the default placement of the google ads.
To see where the default positions are for google ads, you can hit preview and take a look. In preview mode - advertising positions will be visible and are titled advertising space.
These positions are in fact the best positions in terms of click throughs and you shouldn't meddle with them. If for example, you were to place an image to the right of your first text paragraph - "What happens to the ads?"
They get shuffled to a lower position - underneath your image / photo.
It is better to add a second text module or an image module.
Don't interfere with the placement of the ads. They are there because it is the best position. Besides this is revenue sharing and hubpages want to make money, too.
Last Tip For This Hub!
Don't be afraid to try new things and always remember that even if you think that your hub is perfect, there is still always a way that it can be improved.
Tweak your hubs and then tweak them again..... and again!