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Hubpages SEO for 2011 -Are backlinks still going to work for SERPS
Where should we be heading with SEO in 2011?
I have been a writer at hubpages for a little over a year now and am making a decent monthly income from adsense and slim pickings from Amazon and decided to write this more as an open question to get some feedback from all the hubbers here and those who perhaps stumble across it in their travels.
There is an age old parady that just when you know all of the answers, they change the questions. I speak of the big G, no not God, but Google.
For most of the past it has been a case of designing your niche and campaigns for your readers and customers visiting your sites and writing to cater for a generalised visitor looking to find a solution or more information on a particular topic or niche. Seemed simple enough right. Well heres the curve ball. What is keywords no longer play as an important role as they did in the past.
Now that last sentence is where we may have last a lot of the readers as they bury their heads in the sand and continue on their merry way backlinking and carrying at seo as best they know how.
Simple find an untapped niche, research it, write it and backlink like crazy to get to the tope of the SERP of google or yahoo or the new Blekka. It doesnt really matter which you are aiming for.
So, you may have noticed recently that the search results are throwing out more shopping results for product searches than they used to. Great, there goes my amazon income, BAM!!!!
Next, you notice that your local search domain starts to gice you maps of businesses you can find in your area for specific search queries. So what is going on you ask.
It seems the BETA version of the Search Engine Results Page is now fully active in most cities around the world. So how is that going to affect us hubbers.
Well for starters, there is are some positive and some negative attributes of the search engines to consider.
Lets start with the negative so that we can end on a positve note, shall we.
- Those hubbers relying on shopping based hubs will be hard pressed to get readers to scroll down past the shopping results and read their wares and reviews.
- Those hubbers relying solely on ebay and amazon are in for a rude awakening when they get their monthly cheqs.
- The learning curve starts again and all that has been learnt so far is mostly useless, or is it. Perhaps not entirely.
- We are amidst a new beginning for online marketing an have a chance to start on a similar level with the marketers of years past. Exciting times these are.
- There is now a whole new approach to how to structure you niche marketing and advertising campaigns for products.
- We can now find the gaps from the starting line and use them to our advantage.
- Backlinking stratagies will not be entirely reliable for certain niches.
- Consumers will get used to a new way of online shopping.
- New niches will be created
- Readers will be enticed easier to adsense sales text.
So are we really in a point of no return or merely a step away from another internet explosion.
So, how are we going to stay ahead of the game ?
Now firstly I need to say that I am not knocking backlinking in any way. Backlinking strategies will still play an extremely important role in internet marketing.
What I will say is that cogniscance must be made of the research process in certain niche topics.
My advice here would be to lessen the amount of times spent on shopping related topics and niches as it seems clear that we are going to be outdone by the SERPS for page one in the search engines.
There is an upside though to those internet marketers who have chosen to design their own shopping sites. These are definitely going to sprout for 2011.So I would have to say that if this is your niche, go out and secure yourself a few domain names now.
The next item that seems to be on the upswing is the local results map showing companies that stock a certain product. The google map is going to play a huge role in 2011 for search engine results and as we all know takes up most of the page 1 results page.
Some consulation is that the consumer will still be looking for reading material and results to satisfy their needs and wants. It just means that we are going to have to think in a round about way to get them to products pages.
I also believe that the newer rollout of the results being catered to a specific geographival area is going to play a major part in the serach results. This means that more so now than ever before will we need to write for our local markets
The results I have tested on the local google serach engine in comparison to the .com version are legues apart and as such have left me dumbfounded in certain niches that remain untapped. For this reason it is easier to follow the predictive text version on the results toolbar to get an idea of what terms searchers are looking for in your immediate geograhical location.
The fact that many hubbers use their local areas to track trends and topics of interest will definitely in my view put them steps ahead of the rest. I believe that this is the route we can expect for SEO in 2011.
I would like to leave this article as an open question to all hubbers to post their thoughts on SEO for 2011 adn the above assumptions.
Perhaps we can all learn a thing or two in the process.
This article was inspired by articles read on Searchengineland, searchengine watch and SEJ.
All comments welcome from new and old hubbers alike.