ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Hubpages – Tips from Finding Topics to Generating Revenue to Avoiding Mistakes

Updated on January 8, 2018
tamarawilhite profile image

Tamara Wilhite is a technical writer, industrial engineer, mother of 2, and a published sci-fi and horror author.

What Should I Write About? Where Do You Find Topics to Write About?

If you are looking for ideas to write about, research the questions others are asking and then publish a hub answering them. You’ll at least get read by the person asking the question if you use the “Write a hub about it” option.

You can research high value key words per Google tools, identifying high value key words that aren’t already highly utilized. Once you find the terms that currently have economic value and little competition, you can try to create content to fit that topic.

Google’s site has evolved from search engine optimization based on keyword stuffing to linking sites based on how well they think your content answers the question Google thinks the user is asking. If the question the person is asking can be answered in a two sentence explanation or a few bulleted steps, find something else to write about. If the question the user is likely asking requires a detailed explanation and you can write quality content to answer it, go for it. You don’t have to be an expert in the field, if you can reference works by those who are.

You can write about things you have personal experience with, especially if it is unusual or rare. For example, parents who write about a child with a rare medical disorder periodically hit critical mass because they are the only person writing in detail about the subject in verbiage the average reader understands. Likewise, an engineer can write about technical standards in plain English, providing a service for those who can’t understand the technical jargon or only need a 500 word synopsis of the technical standard to understand what is called out on their requirements list. If you can simplify a subject others cannot readily grasp or answer questions few others will explain, you have a high traffic hub even in niche areas.

Write about what you can reasonably explain, without getting into too many generalizations or citing common knowledge.
Write about what you can reasonably explain, without getting into too many generalizations or citing common knowledge. | Source

How Do I Generate an Income on Hubpages?

If you are looking to generate an income, first start with Google Adsense. That’s common sense, because you have to sign of for Google Adsense to generate the basic advertising revenue on Hubpages. Expect to earn fractions of a penny per article view, unless your hub is generating a lot of traffic to the Google Adsense ads. Unless you’ve excelled at providing first rate answers that land in the top few search results of a Google search on the topic, you’ll need to monetize the content in other ways to generate more than pizza money.

The next step is monetization of the content. You can do this by adding Amazon product links (and becoming an Amazon affiliate), adding eBay links (especially if you have your own eBay store) or linking to your own blog or professional website.

For example, a number of HVAC companies have written how-to articles on Hubpages, with links to the company website in the hope of generating sales leads for new system installations. Hubpages then becomes the funnel to lead those with HVAC problems to the HVAC repair firm’s site for service.

For others, the Hubpages site is a lead into paid-for content like books and eBooks. I personally link to the Amazon pages for my books to the short stories I’ve published as Hubs. The short stories are thus free leads into the paid content, the eBooks and print books. Others use Hubpages to demonstrate their professional expertise with links to their consulting firm.

If you don’t have a business that Hubpages can help you promote or content for sale outside of Hubpages, the Amazon and eBay capsules are your best bet for a second stream of income. However, you need to use them sparingly to avoid problems. Overly commercialized Hubs suffer in Hubpages rankings and turn off readers, hurting sales more than tactfully and strategic monetization techniques.

Likewise, capsules that show barely related products with high profit margins will not generate sales. If you’re doing a Hub on Swedish massage, it is appropriate to add a link to a Swedish massage practice or capsules retailing Swedish massage oils. You may even sell one here or there. Littering the page with ten different, somewhat related products means you’re rarely going to sell anything, because most readers move on to the next article in the Google search results or even more applicable Hubs listed as related on the side of the screen.

Tamara Wilhite is a science fiction and horror author, in addition to her technical writing and engineering consulting work.
Tamara Wilhite is a science fiction and horror author, in addition to her technical writing and engineering consulting work. | Source

What Hurts Your Hubs?

There are a few things that will hurt your Hubs, both in traffic and rankings. These errors will hurt your hubs even if they aren’t overly commercialized, perfectly written to fit Google’s criteria and generate traffic.

Poor Grammar and Syntax = Poor Impression with Readers

Poor spelling, grammar and syntax are like stumbling blocks, throwing off readers as they try to follow your reasoning. They detract from your credibility, regardless of the quality of the content. After all, if you’ve misspelled a key term or misplaced commas, these literally elementary level English mistakes make them have second doubts as to the validity of your content.

Too Much Commercialization = Spam

Overly commercial hubs will lose a reader’s interest and hurt your Hub rankings. You can link to an external site such as your own business’ website or personal blog, but only do one of the two. You can write a Hub promoting a type of product as part of the solution to the user’s problem, but limit yourself to one eBay and Amazon capsule. For every long Hubs, one capsule per screen length is acceptable, such that they only see one capsule selling something until they scroll down to the next section. Anything more starts to become spam.

Generalizations Are Vaguely Annoying

It has been said that all and never should always be avoided and never used in writing, unless you’re laying down the law or dealing with the laws of physics. Too many generalizations make you look like you’re glossing over content (at best) or don’t really know enough to give the specifics.

Use specifics such as “never co-sign a loan unless you’re willing to pay off the loan, because you’re obligated to pay if the other person goes bankrupt” instead of "never go into debt". Limit universal generalizations unless it is universally acceptable common sense advice, such as “Always maintain an emergency fund of three to six months of expenses, because if you struggle to pay your bills now, you will struggle when you lose your income.”

Timeliness = Too Late

Avoid writing an article on your opinion of a current event or modern controversy. Nothing disappears from the internet faster than the impassioned stance on one side of last week’s news. Your opinion will be dated as soon as new information comes out. The only regular exception to this is explaining the interpretation and impact of a new law, new technical standards or medical procedure - in short, Hubs that answer the question "What is X?"

Evergreen content, from recipes to technical explanations to medical Q&A, fair better on Hubpages. Yet even evergreen content can wilt. Periodically review your Hubs, from making sure the products in the capsules are relevant or still available. Update links to supporting documentation. See if more suitable pictures are available.

General Relevance = Irrelevance

General advice is rarely useful, and it is even less likely to get preference in search engine results. For example, generic advice on spending less than you make or maintaining your car to save money lose out to content by financial gurus like Dave Ramsey. Generic advice on maintaining your health or treating a condition on Hubpages loses out in Google searches to content by WebMD or the Mayo Clinic. Generally relevant advice is irrelevant in most search engine results, so you need to find a tighter niche where you may yet stand out.

See if your generic answer to a common question can be targeted to a tighter customer base more likely to pay for an answer. For example, tips to improve HVAC (heating ventilation air conditioning) efficiency like replace your filter every six months are inferior to explaining how to fix various error codes for a specific brand of dehumidifier. Double check your spelling and grammar, and ensure that your acronyms are both correct and spelled out at least once.

Comments

Submit a Comment

  • Erudite Scholar profile image

    Jeff Zod 

    2 months ago from Nairobi

    Very interesting hub Tamara. I have enjoyed reading it.

  • tamarawilhite profile imageAUTHOR

    Tamara Wilhite 

    14 months ago from Fort Worth, Texas

    Ramachandra A Pai You're welcome. Glad you liked the article.

  • Enigmamity profile image

    Ramachandra A Pai 

    3 years ago from Vasai

    Hmm that is some good advice from you. Writing about medical conditions is not of much use since they are bound to be overpowered by webmd or mayoclinic. Simplifying technical knowledge seems to be a good option. Thanks.

  • lions44 profile image

    CJ Kelly 

    3 years ago from Auburn, WA

    Great tips. I have tried to avoid writing about controversies that have occurred recently, but I did just breakdown and pen one on a current event. As things unfold, you have to update so frequently, it is annoying. I will not be doing that again. Voted up and shared.

  • kbdressman profile image

    kbdressman 

    3 years ago from Harlem, New York

    Fantastic hub! This is a great list of fairly simple do's and don'ts that will point any hubber in the right direction. (Well, simple to understand anyway, the jury might still be out on the complexity of the implementation.)

    Another thing I found helpful was comparing the number of people following subjects I was familiar with to the number of article published on that subject. Subjects with many followers and few articles are more likely to get more internal hubpages traffic. Once I've used this comparison to select a topic, I narrow my topic down to something that hasn't been hashed and re-hashed and I enjoy and off I go.

    Thanks for the great list of tips on how to pick topics and generate revenue!

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)