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Hubpages and Adsense - Doing The Maths For The Earnings You Want

Updated on March 16, 2011

I'm not going to try and make this another hub about how you can earn money with adsense using Hubpages but instead I want to focus on target setting and doing the maths (or math as our US friends say) to figure out how much you can earn, and what you need to do to get to the earnings you really want.

So when you log in to your Google Adsense account you will see that adsense uses a lot of acronyms and other terminology that you might think - what do those mean? Well here is a brief explanation of those, hopefully in simple terms:

Clicks - Like it sounds, this is the number of ads that people have clicked on. Clicks need to be verified to ensure that they are valid so may or may not earn you any income.

CTR - Click through rate. This is basically comparing the number of times that people click on your ads compared to the number of times those ads are shown to people. So if a page is shown to 100 people and 2 of them click on ads then the CTR is 2%.

Impressions - each time a page with your ads on is shown to a viewer that is an impression. This is a similar thing to page views.

CPC - Cost per click. This can apply to each individual click depending on how much it is worth, or the figure you see in the adsense interface can be an average cost per click for the timescale that you have specified. The CPC is the amount you earn when someone clicks on your ad and varies for each link that is clicked.

Page RPM (this used to be page eCPM) - Revenue Per 1000 impressions (of your ads). So effectively this calculates how much you will possibly earn for every thousand times your pages are shown. You can calculate this by multiplying your CTR by your CPC and by 1000.

And so to the maths which, as I studied it at degree level, is one of my favourite subjects! I am constantly setting up spreadsheets and working out all sorts of calculations about anything I can think of!

So let's say that you want to work out how many page views that you would need to get to earn \$10 per month from adsense revenue from your hubs. The first thing that you need to know is how much revenue you have generated in the past from Hubpages. In order to see that you will need to have added your hubs to your adsense account so that you can report on that revenue. If you have not done that yet then here are the quick instructions...

In the adsense interface, go to performance reports. Then on the left hand side, click on URL channels. Around half way down the page you will see a button asying 'Add URL's to Track'. Click on this and add the URL's from each of your hubs, one on each line. You can get the URL's by going to the 'My Account' page and right clicking on the link to each hub and copying the link address.

There is a maximum number of URL's that you can add which is 200 so if you have more hubs than this then I would recommend that before copying the URL's to adsense, sort the hubs in the order of the maximum number of views so that you get your most active hubs recorded.

Back To The Maths...

So let's say that you already had this recorded and now you want to check what your average earnings have been over a certain period. Let's choose the last 3 months for example. Go to 'Performance Reports' and change the date range to a custom selection of the last 3 months. here you will be able to see the CTR and the CPC for this period.

If you don't have any past figures to work from then maybe take a conservative approach and use a CTR of 1% (I think that is an average kind of figure), and a CPC of 10 cents (a random figure I have picked as it makes the calculations easier!)

So, back to the idea that you want to earn \$10 per month in adsense earnings. In order to do this the only figure you need is the RPM. Take that figure - which in the theoretical example above would be:

0.01 (CTR of 1% in decimals) x 0.10 (CPC of 10 cents) x 1000 = \$1 (i.e. you would earn an average of \$1 for every 1000 impressions)

So take your target earnings (\$10 in our case or whatever you want to be your target) and divide that by your RPM and multiply by 1000:

10/1 x 1,000 = 10,000 (in our example)

So this would mean, in order to earn an average of \$10 per month in adsense earnings from Hubpages, your hubs would need to be viewed 10,000 times per month in total. let's say your RPM is \$2, you would only need 5,000 views so the RPM is quite a significant figure.

Now The Hubpages Maths

Assuming I have't lost or bored you by now you may well think well I don't have that many views so I need to create more hubs! Let's say you go to your Hubpages stats and you get 2,000 views per month for your 50 hubs then, assuming any future hubs would have similar views to your existing ones, you would need to increase your number of hubs as follows:

Required views per month  x  Existing Number of Hubs
Current Number of Views

In this example that would be:

10,000  x  50  = 250
2,000

So you would need to have 250 hubs to earn the amount you are looking for based on your current earnings.

Summary of the Maths!

All of these calculations are just estimates and it works much more accurately if you have some past data to work on so it may be worth doing these calculations after a month if you have not already installed the tracking of the URLs.

The idea is to give you some goals to work towards that will give you an impetus to get your earnings to where you want them. As these figures are estimates it may well be that you need a lot less than 10,000 views to earn \$10 and that all depends on how much your clicks are worth and what your click through rate is! And remember, you are not allowed to tell people your CTR or Google will shut your adsense account.

So here is the overall formula:

{ Dollars Per Month Required x 1000 }
{ RPM }
X Current Number of Hubs

Current Hubpages Monthly Views

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• TNSabrina 5 years ago

Very useful! Thanks for the info!

• Author

Marian L 5 years ago from UK

I have also found that the HP Ad program is slightly better than adsense (and adsense is much more random) so I have that turned on for both my accounts. Got a payout from both this month :-)

• onlinecashdigest 5 years ago from Manila, Philippines

Difficult to achieve payout with Adsense. the Hubpages Ad Program is better (as long as you have PayPal account you can apply) where I am nearing payout. :)

• force of habit 6 years ago from the Cloud

So that's how they arrive at those figures...

Quite informative! Thanks!

• Author

Marian L 7 years ago from UK

Thanks Huntter, I love my equations!!

• Huntter Karu 7 years ago

Great explanation, thanks Azure11 :)

• Author

Marian L 7 years ago from UK

Thanks Cogerson!

• Cogerson 7 years ago from Virginia

Nice hub....I have been doing similar estimations myself...voted up and useful

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