- HubPages Tutorials and Community
Kick Your Hubpages Earnings into Overdrive
How to Make More Money From Your Content
Are you frustrated with trying to find the perfect formula for making top dollar from each of your hubs? We all know that it takes a lot of time and effort to build an engaging hub filled with unique content so it is important that each one is set up to have the greatest possible chance or being a big earner for you. While there is no formula out there that guarantees that each one of your hubs will be a success, there are a few proven methods you can use to give your work a better chance of leading to a conversion.
There seems to be a growing number of people who are taking the approach of simply creating a massive amount of hubs and hoping that a few of them perform well. While having quantity can be one path to reaching your goals, in many cases quality will win out in the long run. We all want to make more money from the pages we create. This article will provide you with step by step instructions for juicing your conversion rates and turning your average articles into steady money makers. Here are a few tested and proven methods for increasing your Hubpages earnings without creating a lot of extra work.
Maximizing Amazon Earnings
When it comes to making money using Amazon links, it is important to remember that you are essentially turning your hub into a mini store. Stores are in business for one reason only and that is to sell merchandise to consumers. In order to understand how to use these kinds of links to your advantage, you must understand the consumer buying cycle.
Successful affiliate marketing is all about putting the right product in front of a consumer at just the right time. When an individual performs a search on the Internet, they are usually looking for products, answers, or information. The first two are the ones that have the highest likelihood of converting into a sale if you design your article correctly and thus become the ones you should focus the majority of your attention on.
Let's look at an example to see how this could potentially be used in your favor. Let's say you are creating a hub about digital cameras. A common mistake I see from many writers is creating a detailed and entertaining article about a particular type of product without offering any recommendations. Chances are, if you are creating a hub about digital cameras; you probably know quite a bit about them or have a favorite brand or model number that you like to use.
1. Establish Trust - The first thing you need to do is set the stage for a conversion to occur. This is done by establishing yourself as a trusted source for information. You can do this by providing detailed and unique information about your topic in the first few paragraphs of your hub.
2. Make a Personal Connection - Next, attempt to further connect with your readers by sharing a personal story they may be able to identify with. Online relationships are built in the exact same way you would build a relationship of trust if it were face-to-face.
3. Make a Specific Recommendation - If you want to upgrade your hub visitors from browsers to buyers, you must give the reader a reason to take action. One of the best ways to do that is to make very specific and detailed recommendations as to which products are your favorites and why. It is human nature to not want to make a decision out of fear that we are making the wrong one. This is one of the biggest obstacles in the buying cycle you will need to help your readers overcome. One of the best ways to do that is to make a detailed and informed recommendation that cites the specific advantages and benefits offered by a certain product. When I say detailed, I mean exact. Share a specific model number or style whenever possible.
Mastering Product Placement and Selection
Pay close attention to the placement of products within your article. If you want to get a conversion, you must present products at the exact point where the potential buyer is making an emotional connection with the product you are suggesting. Ideally, you would place a link immediately next to the portion of your article that contains the most compelling reason for a user to own that particular item. It does require a little advance planning when you are designing your layout but the reward is well worth the effort.
You can use text modules to separate out content and control exactly where your link will appear for more precise positioning. This is useful for breaking up large sections of text into more manageable pieces. Next, try to pick popular products that have a favorable market reputation. While this would seem like common sense, all too often I see users directing traffic to a product with less than favorable reviews. Well known products of high quality will almost always perform at a high level when presented properly.
Boosting Your Google Adsense Earnings
This same technique works very well for improving your Adsense click to impression ratio and earning per click as well. Here's something you can try with one of your existing hubs.
Adsense Tip: Go to the Google homepage and type in the top keyword phrase that applies to your hub. Look at the sponsored (paid) ads that show up for that particular query. Revise your hub so that it mentions one of the top two or three companies that are actively advertising for that search phrase. The contextual mention of the product or service will increase your chances that a user will actually click an ad and eventually lead to a conversion. Just like with Amazon, the more your traffic converts for advertisers, the more money you will earn per click.
Create a Visual Image
Use pictures to help paint an attractive picture for your potential buyers. Human emotions are triggered by all five senses so you want to make sure you are engaging as many of them as possible. One of the most powerful techniques you can use is to incorporate photographs in your pages to help transport your readers to a mindset that makes the connection with ownership.
Let's say you are creating a hub that recommends the top 5 cruise destinations. Here's how you could set the stage for a valuable click or a conversion. Start by including rich and colorful images depicting all of the enjoyable things you could do if you were to book a cruise to that destination. Images of pristine beaches and happy families enjoying on-board activities will help you to create a visual story that makes the user want to participate in what you are suggesting.
To illustrate my point, how many of you found yourself daydreaming about what it would be like to be relaxing in those chairs in the image above? This isn't even an article targeted to people interested in that topic. Imagine for a moment how much more powerful that could be when presented to the right audience. Be open to testing different images on your hubs to see which ones work best for you. As a final note, please make sure you are obtaining your images through legal sources. Websites like iStock and Shutterstock offer a huge selection of professional grade stock images for very little money. The return on investment is often outstanding once you find the right one to help communicate your message.
Another great way to get powerful images for your hubs is to get a home publishing software kit such as Nova Art Explosion. These are an excellent option for online writers because they don't require a subscription or download of any kind and the images are yours to use as many times as you'd like once you buy the program.
You can use the images in your hubs, articles, and blog posts without ever having to worry about getting special permission. Nova has a massive collection of 800,000 royalty free images and graphics on almost any topic you can imagine for under $60.
By putting these simple but highly effective techniques to work on your content, you can supercharge your Hubpages earnings and make more money from your existing articles. You will be amazed at just how much of a difference it can make to your bottom line. A simple jump from a 3% conversion rate to a 6% conversion rate on your Amazon links will double your Amazon earnings. The same thing will hold true for your Adsense ads, if you can move from a three, four, or five percent click to impression ratio to somewhere around ten percent; you should see an approximate doubling of your earnings there as well.
I don't know about you but the prospect of doubling my earnings by making some improvements to my existing content sounds a lot more manageable than doubling my number of hubs to reach that same goal. Take some time to experiment with some of these tips and before you know it, you will start to see noticeable improvement in your earnings totals.