Make Money Online with HubPages: Who Reads Your Articles, and How Do They Find You?
Who Are Your Readers, and How Do You Find Them?
On the surface, this seems like a simple question: you want to get as many readers as possible, so it hardly matters who those readers are, as long as there are a lot of them! To an extent, this is true. But if we look under the surface a bit, the question becomes a bit more complicated, and, it turns out, a lot more relevant to whether ot not you make money on Hubpages as an article writer.
You can't go earn passive income by being passive!
Finding Readers for Online Articles
Often we think of this construction the other way around: how do we make readers find us? I believe we need to get out there and find readers, not wait for them to drift by. This means we take action.
You can't go about earning passive income passively, that is, you can't just toss content out into the void and expect to get readers (and to get paid). You presence online has to be active, not passive. Passive income will follow if you pursue your goals and follow an action plan.
Your Money-Making Plan of Action as an Online Writer
Time and again I have found this to be true: you have to think ahead and plan ahead if your are going to get anywhere on HubPages (or anywhere online, for that matter). Here is a very basic way to take control of your online writing career and start to amke things happen.
Step One: Identify a Gap
The first thing that I do when I set out to write an article that I expect to make money is to identify gaps. By this I mean locate topics, and approaches to topics, that might offer me a way to fill a need–in other words, to fill the gap. If there's no gap, there's no need for me to fill it; in other words, I would be writing an article that no one will ever look for or read. But if there's a gap, that means someone is needed to fill it. This is where good, money-making online articles come form.
Step Two: Make Yourself Useful
Ask yourself, "what do people need?" Sometimes I approach this essential step in thi way: "what is that it that I need?" Everyone, throughout the day, has moments when they wonder something, or need help, or want a review of a product, or relationship device, or help with their make-up... the list is literally endless. These are the specific gaps you, as a good writer, need to fill.
Everyone, throughout the day, has moments when they wonder something, or need help, or want a review of a product... you, as a good writer, need to fill that need.
Step Three: Become an Expert
This means you will need to take the time and make the effort to acquire expertise. This is the not-so-fun part of being a money-making online writer, but you have to do it. In school, we called this research; out here in the real world, it's the same thing, only with a different goal. You need to know what you're talking about when you "fill the gap." People will very quickly see through BS, much like your teacher did in high school when you wrote a paper and didn't do the research.
Step Four: Get Ready to Write
Okay. Now you have found a topic, though about how you will answer the need, and done enough research to know more than the average bear (remember, you do 't need to know more than anyone else–just more than the person too lazy to do the research themselves). NOW you're ready to write. Collect your thoughts and get ready to focus your energy.
Step Five: Write Mindfully
When you write, stick to the point, much as I am doing as I write this article. Writing for money on HubPages, or anywhere, is not about creativity or style. By all means write your novel or your poetry with those things, but not your online, income-generating articles. Those need to be clean, clear, and to-the-point. Focus on your message, and deploy your expertise so people will know they should listen to you. Write mindfully.
Step Six: Communicate
Remember that you are performing a service, for money. It's writing, true, but it's more accurately communicating. Convey what your readers need, and do it simply, clearly, and without a lot of fuss. Fuss makes people bounce from your article to the next, and we don't want that.
Convey what your readers need, and do it simply, clearly, and without a lot of fuss. Fuss makes people bounce from your article to the next, and we don't want that.
Step Seven: Polish and Publish
If you have done all of the above steps, you will have a tight, clean, well-informed, useful, and targeted piece of writing that you can add to your library. Awesome. Add some photos, maybe a quote or two, maybe a poll for reader engagement, and get the heck out of there. That's one more article for your library, and you can turn around and start another if you feel like it.
Publish, Rest, Repeat!
You took control; you took action. You thought ahead and wrote something that people will find useful. You wrote clear, clean prose that was easy to understand. Now, my friend, readers will find you, because you went out and found them first. Take a breather, and then get out there and look for more gaps!
One Last Thing: Be Prepared to Wait
No matter how good your writing is, you will almost never experience instant success as an online writer. It takes time, months and sometimes years, for your articles to rise to the level they deserve. Soema rticles never do at all, for reasons you may never fully understand. But if you write a lot, and write well, you will succeed in the long term.
I am a seasoned online content writer with over 15 years in the business. I make decent money from this side-hustle: last year I made about $20,000 from my combined libraries of online articles, and all of that income was passive (I made money 24 hours a day, whether I was writing or not). It's a sweet source of income that I use for travel and other luxuries.
When I first started writing online, it was really more for my own entertainment than anything else. I chose topics at random, ignored SEO, and thought I could do everything myself. As a result I made more or less every mistake a rookie online writer can make. But I learned from my mistakes, and I got better.
These articles are my way of sharing what I've learned with other online content creators. They are free for you to read and act on, if you choose. If there's anything I have left out or got wrong, feel free to comment down below. Good luck to you!