- HubPages Tutorials and Community»
- Making Money on HubPages
5 Tricks to Maximize AdSense Revenue on HubPages
This article focuses on increasing ad click performance of your Hubs.
As a result, it might not necessarily fit your particular writing strategy.
If your goal is to make your Hubs pretty, not profitable, some of the advice given here may not apply.
You might be already aware of some or even all of the following tricks (way to get you into a reading mood). Either way, I'm sure that such a smart, talented and attentive reader as you will have no problems walking away from this Hub with at least one or two good ideas to ponder about. (Better this time?)
As I read through a great number of Hubs here on HubPages, I noticed that for every time an author had implemented some of these tricks, there were dozens who either weren't aware of them or did not seem to care about their AdSense earnings.
Hopefully, this Hub will prove to be an interesting read to both kinds of writers, so let's kick off with the trick number one! The first and most obvious one, something that you've probably spotted on this very page.
Keep your AdSense ads close to the top of your Hub.
It might seem that HubPages doesn't give us any real control over how to place ads on our Hubs, but this little trick here proves otherwise. I learned it by trial and error, but I've seen several notable HubPages users do this as well, so there must be something with this trick that makes it so appealing. It probably works!
As you can see, my Google AdSense ad unit is located in the top-right corner of the article body text, while the image is pushed down below. I would totally point to it with an arrow, but there would be a big scene if AdSense found out. Blame Google TOS!
The top image you place inside your Hub serves as a thumbnail on every HubPages list and pops up when you share it on Facebook. A quality image is essential to any Hub's success, but if you think about it, there's no point for it to appear on the very top.
Increase your AdSense earnings by pushing your image down a capsule or two.
Why does it matter?
According to plenty of independent research, Google Analytics, as well as official AdSense suggestions for ad performance improvement, the most efficient area to place your ads is located at the center of the webpage, inside of your main content.
Now, it means that all ads on HubPages are already located neatly for maximum revenue. Then again, your visitors (brace yourself) may not always read your content from cover to cover. Or at all.
They might choose to scan your page, only reading the headings, which isn't that bad. Sometimes they will read the introduction and leave, which even Google approves of, since it can mean that they found what they were looking for.
However, it's in your best interests to give your visitors somewhere to move on to. Ideally, it would be something you'll earn from, and AdSense ad links are perfect candidates for that! Once your visitors are done with reading your Hub's introduction, their eyes will go over to the ad links and you could become a dollar richer before their next page loads.
How to do this?
All you need to do is create a second text capsule above the default one, which can be done easily during the Hub creation or editing process. How you distribute your body text is completely up to you. The trick is to put plenty of text in the first capsule, so that there would be enough space for the ad to be squeezed in there.
An even better idea is to push the image far enough so that at least part of it is hidden 'under the fold'. That way it doesn't catch too much attention from Hub readers and your AdSense ad unit won't share the spotlight!
Keep links under the fold.
Relevant links in your Hubs are great! However, they may send your visitors in unwanted directions and away from your AdSense ads. Unless it's a link you can monetize, tuck it away under the fold and make your visitors scroll for them.
How to do this?
Don't add any links to your body text before the fold.
Add HubPages referral tracking code to all outbound links.
Make sure to secure some chances of monetizing the visitors' clicks on your links. Add your HubPages referral tracking code to all links that you put inside of your Hubs.
How to do this?
You can do it by adding an underscore (the '_' symbol) after the domain name of the link, followed by your personal tracking id and a forward slash ('/'). For example,
where '_you' is your tracking code.
This might be frowned upon by some people here, but as I see it, there's nothing bad with wanting to get the most out of your Hub. After all, we're trying to maximize our revenue on HubPages. As long as it still works, it's fair game!
Write your introduction in a summary form.
I'm only about 3% sure this works, so it's not like I'm suggesting it to anyone, at least not for the sake of the earnings.
For the right Hubs, however, it can have the right impact that will improve the overall quality of your writing as well as the level of reader engagement. It might make your Hubs more readable and informative, and you'll have better chances of holding on to that organic search traffic, catching the attention of readers who are interested in your topic and would like to read more in another Hub of yours.
How does it work?
The idea is that the readers who are not interested will know it from the first few lines and might have a better chance of clicking your ads.
Readers who are interested might be instantly satisfied by getting all the answers they wanted and their eyes will wander, hopefully into the right direction!
It's a pretty neat theory, but does it really work?
By best bet would be that it depends on the kind of Hub you are working on.
Disable comments on your Hubs.
Ever since the new layout rolled out, people seem to be suggesting this left and right. Although I have my suspicions that under-the-fold ad clicks are reserved for acts of divine intervention regardless of how deep into the scroll they get, this is one last trick I've decided to share with you, since I wonder about its effectiveness and would like to know your opinion.
For obvious reasons, you won't see me disabling the comments on this Hub.
By the way, if your fingertips still feel like clicking something, there are plenty of clickable boxes around this new layout. Click, click, click! (*wink* *wink* *wink*)
By the way, encouraging your readers to click on ads is against Google AdSense terms of service, so don't do that, unless you're looking for trouble.
Good luck with maximizing your revenue on HubPages!