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Optimizing Revenue from an Adsense Site or a Hub with Correct Adword Select Techniques

Updated on June 26, 2012

My Adsense Progress

It is said that the easiest and the best monetizing option for Hubs is Google Adsense. I am new to Hub pages. I am new to writing and the internet too. Nevertheless, I got good Hub scores on the few hubs I wrote. One of my hubs was selected as a hub nugget also. Still I was not satisfied with the number of visitors I get and the number of Google adsense clicks. Amazon also does not show anything. The few $0.01 clicks on the Adsense are annoying rather than encouraging. I took the advice from the veterans did some backlinking and it seems to work in bringing visitors. But this also should be done regularly and more links mean more visitors and better Google rankings. I did some studies using the Google adwords tool.

Adwords and Adsense

Honestly, I am not very familiar with Google Adsense or am not a Google Adwords expert. But I had to learn. What I write here may be common knowledge to many of you. But this is new knowledge to me and I believe this may be helpful for some. Anybody who wants to be successful in making money with Adsense has to know about how Adwords and Adsense work.

Adwords is the advertising program of Google and it makes money for them. Advertisers pay for the advertisements placed on the search result pages and the webpages of websites that have joined the Google Adsense program. Advertisers who open a Google Adwords account can bid for their keywords and agree for a (pay per click) PPC rate. For every visitor coming to the advertisers’ website by clicking on Adwords ads placed on publisher’s web pages, Google charges the advertiser on the agreed PPC rate. That money is shared with the website owner or the owner of the blog simply the publisher. There are different rates for different keywords. The rates for keywords depend upon the competition among the advertisers.

Adsense is the program for the Publishers. The publishers who like to earn some revenue by allowing Google to show Google Adwords advertising can open an Adsense account and join the Google Adsense Program. Then Google shows the Google Adsense ads on the publisher’s webpages that contains the specific keyword. If a visitor to that webpage clicks on the Adwords ads and goes to the advertiser’s webpage advertiser pays the CPC rate. In case of the Hubpages written by the Hubbers, Google pays money on the CPC rate to the Hubpages and to the Hubbers.

Some Keywords Bring more Revenue

When I checked the good hubs I have written it was clear that they do not contain many good keywords. Identifying good keywords is the key to success of getting more visitors and getting more clicks. But if the CPC rate of the keyword is $0.05 then the money received by Google is $0.05. Amount paid to the publisher is even less. In the case of Hubpages, Hubbers get only a part of the Adsense revenue because revenue from 60% of the advertisements is paid to you and revenue from 40% of advertisements paid to the Hubpages. There are some keywords that pay only $0.01 and some pay as much as $50.

From this it is easy to see that the revenue from the Google Adsense Program depends on:

  • Number of visitors to your page
  • Number of clicks they make on the Google Adsense ads
  • CPC rate

So it is easy to find what should be done to earn lot of money with Google Adsense though doing it may be little difficult. So this is simple business. Find keywords with high PPC rates. Get more visitors. Entice them to click on the ads. It is easier said than done. But making money is not easy even in the internet.

Google Adwords Tool

Google Adwords tool helps advertisers and the publishers to get all the necessary details on the keywords. The advertisers having a Google Adwords account have access to the Google Adwords keyword tool. A free version is available to anybody interested. This is more than enough to improve the Adsense revenue from your hub. Google Adwords tool is a very useful tool that gives you the detail of all the keywords and combination of keywords connected with an idea or a topic. For example if you want to find the keywords connected with Capri you can type in the word Capri in the keywords tool and you get the keywords connected to Capri. Among the details given for each keyword are Competition, number of searches in a month the Average CPC. All three are equally important for the revenue earning potential of the keyword.

How Competition Affects the Revenue


The competition is the ratio between the supply and the demand. Supply is the number of results shown for a given keyword in a particular search engine. In the case of Google this is the number of web pages that is found in a Google search for that keyword. Demand is the number of searches done for that key word. If the competition is high it is very difficult to get anywhere near the first result page. It is very rare that any searcher clicks on a site that is in any page other than the first or second page.

Number of Monthly Searches and the CPC


It is very good if the number of searches is very high meaning there are more people looking for that keyword. There is very high probability that you also get some visitors to your website. When there is a big demand for a keyword then the CPC rate also will be high. Higher CPC will result in more money for each click. I am using the keywords with minimum competition, high CPC and large number of searches. Iwill keep you posted on the results in the future. Be on the lookout.


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    • AlexK2009 profile image


      6 years ago from Edinburgh, Scotland

      Not bad, but the adwords tool does not give the price per click

    • Iggy Sarducci profile image

      Iggy Sarducci 

      6 years ago from Wherever I am now

      Hi Sun,

      This is a good quality beginner's guide to Google AdSense, AdWords, and the Keyword Tool.

      FYI - Your last 4 sections are a repeat of the 4 sections before them, with some different titles.

    • Sun Pen 50 profile imageAUTHOR

      Sun Pen 50 

      7 years ago from Srilanka

      Thanks for dropping by. And for the comment.

      good luck to you here.

    • DIYweddingplanner profile image


      7 years ago from South Carolina, USA

      Thanks, Sun Pen. That was really helpful. I think I'm very weak in that area so I'm really going to have to work on that. Good info!

    • Sun Pen 50 profile imageAUTHOR

      Sun Pen 50 

      7 years ago from Srilanka

      Thanks for the comment. Yes.It's a vast subject area, and predictions are not 100% correct always. The best is try and select the best method. Use what works. But that may not work in every case.

    • James A Watkins profile image

      James A Watkins 

      7 years ago from Chicago

      Yes, this is good information. I use Wordtracker Keyword Search. Sometimes it works; sometimes it doesn't. It appears to be unpredictable.

    • rihsam05 profile image


      7 years ago

    • Sun Pen 50 profile imageAUTHOR

      Sun Pen 50 

      7 years ago from Srilanka

      Thanks for reading and commenting. I am reading your great hubs one by one whenever I have time. Although they are not commercially oriented they should be giving some revenue when considering the number of followers and the time they take to read your hubs. I can see that most of the visitors to your hubs do not leave till they finish reading it to the end. You can make them earn money too (I doubt whether you are interested) by selecting good keywords and do some back linking. Thank you once again for thoughtful comments on my hubs.

    • H P Roychoudhury profile image

      H P Roychoudhury 

      7 years ago from Guwahati, India

      Thanks for details of AdSence revenue. I could not get yet anything.


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