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Review of a Hub on optimization. The hub is not human, it is corporate.

Updated on February 15, 2013

Here is a photo, only because the machines like photos.

Interesting | Source

A hub that reads like a strange automaton.

The hub is found here;

SEO, SEO SEO, that is keyword stuffing. Optimization, optimization and optimization is also stuffing.

It is really spooky. The Hubber is not a person. The hubs scare me. The wording works but it sounds/reads like a machine wrote them. Well actually the wording is really weird.

Entity is a real word. It describes something that exists. SEO is real, it serves its purpose as do corporate entities. But they are inhuman. They are structure driven programs to produce optimization of a presence within a given field.

(Ok, that is weird writing also to prove my point)

This hub will rank high or be censored. That is weird. This hub will drive traffic, that is weird.

I write for a living, and I like doing that. I read for a great deal of my living and I like doing that.

But I also investigate, communicate and prognosticate. Believe me writing a legal brief for an Appellate Court is very aimed and strategic and legalistic scribing. We all should be able to write for an audience.

So what happens if your audience (search engines) is a machine and not a human entity? And in fact you are published as a like entity? This is possible for one reason: Because the common consumer is that sad.

I do not make money with online writing, yet all my writing is online – so to speak

I have a daughter and she is never over 30 by divine agreement. She is one of the most powerful women I know. One time she looked me in the eye and said – “you are not the boss of me”. I think she was four. The internet is not quite an adult in the present state, it is really prepubescent. And guess what –It is not the boss of me! The day that the internet starts telling me how to create and express myself is the day we will not see.

The frigging Internet is my tool, I am not its tool. And so I go back to a declaration of internet rights that I wrote for the dotcommoner in 2000. (yes I am the man who first wrote that word) I cannot find it but it should be somewhere in the ICANN GA List archives. So here I paraphrase the notions that the founding fathers debated.

Artificial, non-human means shall not be allowed to censor.

Each human has a right to internet access.

Countries that prohibit fundamental notions of free expression shall be prohibited access to the internet.

IP interests shall not be expanded through the internet.

All communications on the internet shall have equal access to the internet.

e-commerce shall be protected from multiple taxation.

This is a serious issue, just think about children texting their thoughts.

And then we went on to adopt a whole lot of stuff related to domain names. It did not work, we were crunched and munched by huge campaigns supported by IP interests.

But our fears are just as justified today. This idea of computer programming dictating how we write is a scary. Assume that how we write is how we communicate our thoughts. Thoughts are nothing until expressed, and now how we express and or think is dictated by a machine.


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    • Ericdierker profile imageAUTHOR

      Eric Dierker 

      5 years ago from Spring Valley, CA. U.S.A.

      I look for you on my walk in hopes to find a better path, or perhaps just your's which I think would be worthy to walk down.

    • phdast7 profile image

      Theresa Ast 

      5 years ago from Atlanta, Georgia

      Yours words are kind and generous, but no, I did not write a better comment than your essay, but a complimentary comment inspired by your essay. Th admiration is mutual, as it should be. :)

      But I do sincerely hope to always exemplify the personal and professional as opposed to the machine. We shall just have to continue and fight the good fight.

      Speaking of fights, back to battle the jungle/garden I go. :)

    • Ericdierker profile imageAUTHOR

      Eric Dierker 

      5 years ago from Spring Valley, CA. U.S.A.

      Theresa it is great to hear from you --- I do believe it has been a bit.

      Boom baby boom, you just wrote a better comment than my hub could ever be. By your comment you exemplified the personal and professional as opposed to the machine!!! My lady I am bowed low with hat in hand on bended knee in admiration!!

    • phdast7 profile image

      Theresa Ast 

      5 years ago from Atlanta, Georgia

      Everyone, and I do mean everyone, NEEDS to read this. Actually soem people probably need to read it all the way through, slowly, several times. Until it truly sinks in!

      I could not agree with you more. I have never and will not spend a moment of my life on SEO. I write what I like and what I care about and what moves me. I hope a few people will appreciate it, but if they don't, it doesn't matter. My goal is to write, to express, not to be popular or accumulate money.

      Hubber responses are like the proverbial icing on the cake, but I, you, we, quite a few of us actually, are committed to baking and sharing the cake. We will let the others watch the hours of their klife go by while they struggle against the machines. Very sad.

      I love this essay! Sharing, of course! Theresa

    • Ericdierker profile imageAUTHOR

      Eric Dierker 

      5 years ago from Spring Valley, CA. U.S.A.

      I ranted at my live in Vietnamese Nephew about this. He is earning his masters in April. He just looked at me and said totally deadpan and serious, "programs can write just fine". He proclaimed they could translate from Indian to English very well. After I caught my breath I threw up.

    • Rolly A Chabot profile image

      Rolly A Chabot 

      5 years ago from Alberta Canada

      Hi Ericdierker... great article, my observations over the years have been much the same. I agree with you completely, people have communicated for years and had a voice. Basic drawing on a cave wall told a story. Simple, primitive yes but what I find interesting is that same message is still alive.

      SEO and the likes of having the perfect 100 score have moulded around have the right key words, the perfect balance of content, right videos etc. The controls that are placed upon people to write for money is staggering.

      The need to be using politically correct words has stolen something of value from the writer, that is to express himself. I reached the magical 100 a few times and it gave me a few pennies. Like you I write to keep a voice. If the 100 givers keep flagging me then I will find a voice elsewhere.

      Hugs from Canada

    • Ericdierker profile imageAUTHOR

      Eric Dierker 

      5 years ago from Spring Valley, CA. U.S.A.

      Bill while I was writing I realized that the article was "written" in India. Good for them. However by using the machines barely literate people were being used to outsource, what you and I do for a living.

      I guess I finally know a part of what an auto worker felt with robots.

    • billybuc profile image

      Bill Holland 

      5 years ago from Olympia, WA

      This is an issue I struggle with almost daily. There is a whole new generation of writers who are being led and dictated to by SEO and search engines, and their writing ends up stilted and lacking in character. Thanks for pointing this out so eloquently.


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