Search Engine Optimization- Article Syndication and Article Directories
Syndication is not considered duplicate content!
Article Syndication and Article Directories in regards to Copied Content
The SEO questions of the day: Should I use article syndication – Should I submit to multiple directories – Is syndication good or bad for SEO and is it duplicate content?
Answer(s)-Yes, it is more than fine to use article syndication and submit your articles to more than one article directory. BUT- do not expect for all of them to rank on search engines. Google will determine which of the directories (syndicated articles) holds the most Authority and then assign that article with its determined PR. Many mistakenly believe that the first of the syndicated options will be the one indexed, which is not always true. However, Google will place the articles that are not shown on search results in the supplemental index.
What now, how do I benefit more from my online content?
What is the supplemental index?
The supplemental index is what comes up when you use Google Search, when it says “CLICK HERE TO REVIEW THE OMITTED RESULTS”. Google has the supplemental index as part of their quest to provide Web Searchers with the freshest, most unique, and most reputable search results. With the supplemental index, the searcher will not be bombarded with the same content, over and over again- unless they choose to be. Keep in mind, that just because these articles are landing in the supplemental index, they are still established black-links which are GOOD FOR SEO!
As far as the correlation between Duplicate Content and Syndication… they are not the same thing. The ultimate goal of writing any article is to have it picked up by multiple places, thus creating backlinks, this is called syndication. Syndication, such as in Networked Blogs (an article directory), lists the articles from blogs- providing the viewer with a link to the blog in full also allowing the viewer to review the article and vote it up if it was something that they found to be useful.
Duplicate Content is the copy and paste of content from one place to another. Even if they are networked together (back-linked to and from one another), it is copied content. (i.e.) Taking a post from Hub Pages, and then republishing it on your own website. This is copied content, it does not matter if it is yours, it is copied content and Google will penalize for this.
Quick Review of Syndication and Duplicate Content
Duplicate Content is BAD. It is bad for SEO, it is bad for online reputation, it is bad and Google will not be happy if you choose to use copied content. You may not feel their dislike the first time, other than not seeing a particular article being indexed, but continue to repeat your offense and expect Google give you the boot off of the Search Engine.
Syndicating articles is beneficial. Syndication helps boost PR of your blog/site. Syndication creates backlinks, which are link-juice, and Google loves link-juice. Syndication is GOOD! Syndication creates backlinks and backlinks are a major benefit to your SEO. YEAH FOR BACKLINKING! YEAH FOR SYNDICATION!