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Search Engine Optimization- Article Syndication and Article Directories

Updated on April 23, 2012

Syndication is not considered duplicate content!

Article Syndication and Article Directories in regards to Copied Content

The SEO questions of the day: Should I use article syndication – Should I submit to multiple directories – Is syndication good or bad for SEO and is it duplicate content?


Answer(s)-Yes, it is more than fine to use article syndication and submit your articles to more than one article directory. BUT- do not expect for all of them to rank on search engines. Google will determine which of the directories (syndicated articles) holds the most Authority and then assign that article with its determined PR. Many mistakenly believe that the first of the syndicated options will be the one indexed, which is not always true. However, Google will place the articles that are not shown on search results in the supplemental index.

Source

What now, how do I benefit more from my online content?

What is the supplemental index?

The supplemental index is what comes up when you use Google Search, when it says “CLICK HERE TO REVIEW THE OMITTED RESULTS”. Google has the supplemental index as part of their quest to provide Web Searchers with the freshest, most unique, and most reputable search results. With the supplemental index, the searcher will not be bombarded with the same content, over and over again- unless they choose to be. Keep in mind, that just because these articles are landing in the supplemental index, they are still established black-links which are GOOD FOR SEO!

As far as the correlation between Duplicate Content and Syndication… they are not the same thing. The ultimate goal of writing any article is to have it picked up by multiple places, thus creating backlinks, this is called syndication. Syndication, such as in Networked Blogs (an article directory), lists the articles from blogs- providing the viewer with a link to the blog in full also allowing the viewer to review the article and vote it up if it was something that they found to be useful.

Duplicate Content is the copy and paste of content from one place to another. Even if they are networked together (back-linked to and from one another), it is copied content. (i.e.) Taking a post from Hub Pages, and then republishing it on your own website. This is copied content, it does not matter if it is yours, it is copied content and Google will penalize for this.

Quick Review of Syndication and Duplicate Content

Duplicate Content is BAD. It is bad for SEO, it is bad for online reputation, it is bad and Google will not be happy if you choose to use copied content. You may not feel their dislike the first time, other than not seeing a particular article being indexed, but continue to repeat your offense and expect Google give you the boot off of the Search Engine.

Syndicating articles is beneficial. Syndication helps boost PR of your blog/site. Syndication creates backlinks, which are link-juice, and Google loves link-juice. Syndication is GOOD! Syndication creates backlinks and backlinks are a major benefit to your SEO. YEAH FOR BACKLINKING! YEAH FOR SYNDICATION!

Thank you for stopping by and reading my Hub!

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    • H.C Porter profile imageAUTHOR

      Holly 

      6 years ago from Lone Star State

      vox vocis- I think that article directories have been grouped together with any place that you can get a lot of information in one general location. I am glad that you believe this hub to be useful- and good luck with your research :)

    • vox vocis profile image

      Jasmine 

      6 years ago

      A lot of people seem to be confused about what article directory actually is. I've read posts on HP listing Hubpages as an article directory and those defending the website from this attribute. Personally, I'd say that the term has both a positive and negative connotation. If you are using an article directory for a backlink (especially if it's a trusted website), the connotation is positive, of course. However, if you are building a user-generated website for high-quality content, and hope for interaction and the growth of a prospective community, but you call this website an article directory, then, the connotation would be negative and it would probably have a negative impact on your goal. Great hub, Holly! I believe it explains a lot :) Voted up!

    • H.C Porter profile imageAUTHOR

      Holly 

      6 years ago from Lone Star State

      pennylu, thank you for the comment and congrats on another hub. I wouldn't worry too much, as long as you are writing unique quality information, you will gain the exposure you need to help your views grow.Take SEO on slowly, and be careful- you can easily harm your rank and views just as easily as you can help them :)

    • pennylu profile image

      Penny Lulich 

      6 years ago from Indiana

      Thank you, for the info. I'll give that a try. I'm just writing my 3rd hub. I'm very new to this, so any info is helpful and really appreciated.

    • H.C Porter profile imageAUTHOR

      Holly 

      6 years ago from Lone Star State

      Thank you barryrutherford, I appreciate the PIN :)

    • H.C Porter profile imageAUTHOR

      Holly 

      6 years ago from Lone Star State

      Pennylu- thanks for commenting. SEO has many things to consider, and I can not even say that I am an expert, in fact if someone says that they are an expert within this profession, I would make sure that they are working for Google, because other than that, due to the fact that SEO is constantly changing...we can specialize and share our knowledge and hope for the best based on what we have learned and experienced on the search engines. If you are interested in syndication and have a facebook account, look up Networked Blogs..and you will shortly be able to syndicate your articles from here on HP. :)

    • H.C Porter profile imageAUTHOR

      Holly 

      6 years ago from Lone Star State

      Minnetonka Twin- thanks for reading and commenting. Yeah, but Google doesn't care if it is your work, they want unique content all the way around, so if you are going to re-post what you wrote, rewrite it...but people are too lazy for that most of the time... :)

    • barryrutherford profile image

      Barry Rutherford 

      6 years ago from Queensland Australia

      Great hub will be pinning to my Pinterest boards...

    • pennylu profile image

      Penny Lulich 

      6 years ago from Indiana

      Oh, boy, I just got started with my own hub and I have a lot to learn. I'm not quite sure how to syndicate but I had such fun reading about it on your hub that I want to learn more. Thanks for the info!

    • Minnetonka Twin profile image

      Linda Rogers 

      6 years ago from Minnesota

      Very informative and useful hub. I think many people make this mistake of copying and pasting because they think it's their work, so it's ok. I did when I was new to writing online.

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