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Tracking Hubs With AdSense: A Step-By-Step Guide
I’ll explain how you can see how much you’re earning from each of your hubs. AdSense has a powerful reporting tool, but you have to give it the proper data so it knows what to track.
The following is a detailed tutorial with complete images, so you can easily follow along with me to set it up just as I had done.
Once you complete the setup, your AdSense reports will show you all of the following for each individual hub on a daily, weekly, or monthly basis.
- The number page views
- The number of impressions
- The number of actual clicks
- Page revenue/thousand (RPM)
- Impression revenue/thousand (RPM)
- The actual earnings
You need to have an active AdSense account linked to your HubPages account. In addition, if you opted to only allow authorized sites, then you need to add each vertical niche site to your AdSense Authorization list. I’ll briefly cover that first, just to get that out of the way. Then I’ll explain how to add your Hubs to AdSense. Lastly, I'll show you how to run the reports.
Authorize All Your Niche Sites
- Log into your AdSense account.
- On the left side column, click “Settings” and select “MySites”
- Now on the right side you should see a list of your authorized sites.
- Change the “Rows per page” (at the bottom of the list) to display all of them.
- Make sure all the vertical niche sites, where you have hubs, are listed.
- On each one, click the down arrow “v” to open the switch.
- Make sure the switch is on–indicating: “Verified site”.
If you need to add any sites, click the blue ”+” icon at the top right and type in the domain name, such as healdove.com.
Below is a screenshot of mine so you can see what it looks like when complete.
Adding Your Hubs to AdSense as the URL Channels
- Log into your AdSense account.
- Click on “My Ads” and select “URL channels”.
- At the top, click “+ New URL channel” and enter the URLs of your Hubs.
You can enter one at a time or multiple URLs as one per line. I do not recommend typing each URL. It’s too easy to make mistakes. Either copy and paste each URL or make a list of all of them and paste the full set in, all at once, as I explain in the next section below.
When done it should look similar to the sample below.
How to Copy All Your Hub URLs at Once
This is what I did when I first started using the Performance Reporting feature. You need Excel for this.
Go to your Statistics page on HubPages. Near the top you’ll notice there is a link called “export csv”. When you click that, it will download an Excel Spreadsheet of all your hubs.
Find the downloaded file. It’s called “hubs.csv” and it will most likely be in your download directory. Assuming you have Excel, open the file.
- All you need from this file are the URLs in column A.
- Highlight the entire column of URLs as shown in the Excel example below:
3. Copy the highlighted hubs.
Click “Edit” from the Excel options and then click “copy”. Or, just click “CNTL-C” on Windows or “Command-C” on iOS to copy the highlighted hubs.
4. Paste the copied data into notepad (or any plain text editor you have).
Click “Edit” from the Excel options and then click “paste”. Or, click “CNTL-V” on Windows or “Command-V” on iOS.
It should look like this:
. . .
. . .
. . .
Now, remove the “https://” from each URL so your list looks like this:
healdove.com/injuries/………………….. . .
. . .
. . .
. . .
Finally, copy and paste this entire list of URLs into the URL Channels on your AdSense account. Remember how? Go to “My Ads > URL Channels > New URL channel”
How to Manage Your URL Channels
It’s important to keep your list of URLs up to date:
When you publish new hubs, remember to immediately add them to the list so you begin tracking data on it from the start.
When you have hubs moved to niche sites, delete the old URL and add the new one.
To delete the old URL, clock the square to the left of the URL to place a checkmark in it. Make sure you only check off the one you want to delete. Then click the “Actions” button as shown in the image last above and select “Remove”.
I find it useful to make notice of the total at the top before and after deleting and adding, just to be sure I didn’t mess up. It’s right above the “Actions” button as shown here:
AdSense Performance Reports
How to View Your AdSense Earnings Reports
After data has been accumulating for a while, your reports will show you everything you need to know about the revenue success of each hub.
Keep in mind, however, that this only applies to AdSense ads and only for your impressions. As you know, your ad impressions occur for 60% of the views. The other 40% are impressions go to HubPages’ AdSense account and you don’t see those.
Also note that if you are using the HP Ad Program, then these reports will only represent the one single AdSense ad that’s at the bottom of your hubs.
There are many ways to view your reports:
On the left side column, select “Performance reports”.
Then under that choose the option you want, as follows:
• Performance itemized by niche site:
Click "Common reports > Sites"
• Performance breakdown by desktop, tablets, and mobile users:
Click "Common reports > Platforms"
• Performance itemized by country:
Click "Common reports > Countries"
• See entire performance by day:
Click "Common reports > Entire account by day"
• View earnings details for each individual hub:
Click "My reports > Performance by URL"
Sorting the Data
You can sort any report by any item by clicking the column heading. Click once for ascending order. Click a second time for descending order.
Controlling the Date Range
With any of the reports, you can change the date range to limit the report to any of the following:
- Last 7 days
- Last 30 days
- This month
- Last month
- All time
You can also select a custom range. Click the date-range button at the top right, as shown here, to change your range settings:
Once you become familiar with all the features of reporting, you may want to create custom reports that you can save and call upon later.
To save reports after you’ve changed filters, settings, and/or date ranges, click the blue “Add to My reports” button at the top of the report page as shown here:
That's it !!!
Now that you know how to track your AdSense earnings, over time you’ll be able to determine which hubs are working better and how much each topic you write about is worth as far as ad revenue is concerned. This will give you a better feel for what topics you need to focus on for future hubs.
© 2009 Glenn Stok