The Art of the Teaser: Encourage Clicks & Traffic By Making People Want More
Chances are that at least once, you've posted something that you've hoped to grab attention for. It may be a sale, a launch, a new product, a blog post or something else that you think is equally fantastic. The only problem is that you may not have got the amazing reaction you wanted, probably because you showed your cards all at once. So how can you get people excited and interested in your article, brand, membership or product and begging you for more details - a teaser of course!
The goal of a teaser is to get people excited, instill in them a sense of urgency and to arouse their curiosity, while still holding off from giving them what they want.
Where Can You Use a Teaser?
Teasers are a simple but effective way to grab attention, so the best place to use them is in the first step of your promotion. Some places you can use them include:
- As titles for posts or articles.
- On images to encourage click throughs from sites like Pinterest.
- On images that people see first when visiting your content - such as a logo or cover image, or your site header.
- As status updates on social media.
- As titles for emails or newsletters sent out to your subscription lists.
- In advertising and promotion - including Facebook or Adsense adverts, banner advertising or business cards and flyers.
Some Teaser Ideas
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1. Strange Connections - An important part of teasing people is to make them curious. Making connections between two seemingly unrelated subjects will create interest and make them want to learn more.
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2. Interest Or Time Based - Encouraging people to take an action means that they're more involved with what you're doing and can also get a lot more people noticing your information, especially on social media. Adding in a time factor adds urgency which also encourages interaction.
Tip: Don't set the time so close that you have no chance of meeting your goal, or so far away that you lose the urgency.
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3. Limited - People love to get something unique or limited edition, no matter what it is. Adding a limit on the product or information you're offering also gives people less time to spend making a decision, as they don't want to risk missing out.
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4. Offering a Secret - To get ahead in any industry, you can't simply copy what your competitors do. It's important to come up with new methods of marketing and keep up with the latest innovations. Offer your viewers something that promises to give them a foot up on their business competitors, friends or anywhere related to your topic..
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5. Promising More/Lists - People love lists, because it means that they're getting more than one solution to their problem. You can also promise them more information than anyone else to grab their attention.
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6. Self Interest - People are always looking for simple but effective ways to lower their risks. Risks of bad health, danger, income loss, car safety and anything else that could hurt them. This is a great way to grab attention - offer a product or information which promises to help them lower one of their risks.
Some More Teaser Tips
- Keep teasers short, generally 1-2 sentences to easily grab attention.
- Don't reveal all your information in a teaser, ever. Make your viewers work for it - by doing an action, clicking a link or signing up for something.
- If you're using a teaser on social media, try and post at a time of day when you know a large percentage of your fans will be online.
- If you're using a teaser as a blog or article title, make sure that it still includes relevant keywords about your topic so you are more likely to be found in Google still!