The New Algorithm; should we be Afraid?
In a Nutshell
When I heard about Google's new Algorithm, being dysnumerate, I got queasy.
I had to read the data a few times, translate it into near non-numerate terms to get the understanding.
As the creed of cyberspace is that anything that can be hacked will be hacked , anything that can be exploited will be exploited , many so-called 'publishing sites' have become "Content Farms".
This term signifies crummy writing as wallpaper for advertisements.
This wouldn't be a problem if those who create the wallpaper on which to stick the ads hadn't figured out how to use Search Engine Optimisation, (SEO) words. These 'magic' words fool Google into thinking that this is an article, not a flushable.
All of us all entered terms into a Google search box and gotten inappropriate stuff. We've clicked on a link which was to take us to information instead we're in the middle of the cow pasture.
This is because the Crap Writer knows how to title, how to tag, how to fool Google into thinking this badly written ad is an academic article.
Google has it's reputation.
It also owns Adsense.
A closer look
The problem with unmoderated writing sites is that some people put up really crappy stuff with the right SEO keywords, surround it with Ads, and publish. They don't care that their action effects everyone who uses that site.
It is not just WriterX who will be scorned, it is SiteX which published that dreck.
This has caused a number of Network sites to 'ban' those publishing sites.
For example, Triond has a subsite called 'Webupon" which Stumbleupon won't allow.
Reddit virtually consigns everything from a Triond site to the toilet.
Anything posted on Digg that emanates from a Triond site will often have 1 view...your's.
This isn't 'new', this reaction from Networks goes back more than two years.
This is the response a publishing site gets when it allows crap to be published.
Of course many people do Not write crap on Triond. Many great articles and
great writers were and are Triond users. They've done their best.
Let's take Another glance...
Looking at the top of this article you see a Blue Screen of Death. It is a BSOD for those who write on a site which will be blocked. The user, having clicked on a url, assuming it has value, and getting worthless drivel will, if annoyed enough, ban the site.
This means, for example, if a user decides to ban Webupon, nothing posted there will turn up in a Google.
As bad as this is for a writer in relation to individual users, the word 'devastating' might not be inappropriate when it comes to Google in general.
If Google decides a site is a Content Farm no one will ever be directed there by a Google Search.
Did I mention?
Did I mention that Google owns Adsense?
When one posts an item on a publishing site, Google festoons it with Ads. People who go to the site will cause Google to disperse funds.
If the site is a real site and the user is really looking at the page, there can be no complaint. But if it's a crapsite which is 75% ads and the prose is a flushable, why should they pay?
It would be like paying for a commercial to be run in a commercial on television.
Think of it like this.
A lot of folks are going to be watching the Superbowl. Some might not get up to use the toilet during the ad break so will see the ad. But paying to run a commercial during a commercial in a crapshow is a waste of value. Not many people are watching the crapshow, and as soon as the commercial comes on they're out of the room.
Should we Be Worried?
Hubpages has taken note of Google's change in 'algorithim'.
Sites marked as 'Content Farms' will have very low ratings.
If one posts an article about George Washington on site that Google considers a Content Farm it will go on the last page.
A few million hits for George Washington, are turned up by a Google. The article posted on the Content Farm is on page 1,400,000.
Not likely anyone will click on it.
If a site has quality work, so that maybe only 10% is crap that slipped under the radar, well, that's negligible.
Most Content Farms, however, have done very little to change their status. They continue to publish whatever is submitted, unconcerned that their hits have fallen by 30%.
Most publishing sites are over stocked with Ads. Ads make up 2/3rds of the page. The site is paid for hosting those ads. As long as advertisers will pay, who cares if anyone reads the crap that is published?