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The New Algorithm; should we be Afraid?

Updated on October 14, 2012

In a Nutshell

When I heard about Google's new Algorithm, being dysnumerate, I got queasy.

I had to read the data a few times, translate it into near non-numerate terms to get the understanding.

As the creed of cyberspace is that anything that can be hacked will be hacked , anything that can be exploited will be exploited , many so-called 'publishing sites' have become "Content Farms".

This term signifies crummy writing as wallpaper for advertisements.

This wouldn't be a problem if those who create the wallpaper on which to stick the ads hadn't figured out how to use Search Engine Optimisation, (SEO) words. These 'magic' words fool Google into thinking that this is an article, not a flushable.

All of us all entered terms into a Google search box and gotten inappropriate stuff. We've clicked on a link which was to take us to information instead we're in the middle of the cow pasture.

This is because the Crap Writer knows how to title, how to tag, how to fool Google into thinking this badly written ad is an academic article.

Google has it's reputation.
It also owns Adsense.

A closer look

The problem with unmoderated writing sites is that some people put up really crappy stuff with the right SEO keywords, surround it with Ads, and publish. They don't care that their action effects everyone who uses that site.

It is not just WriterX who will be scorned, it is SiteX which published that dreck.
This has caused a number of Network sites to 'ban' those publishing sites.

For example, Triond has a subsite called 'Webupon" which Stumbleupon won't allow.
Reddit virtually consigns everything from a Triond site to the toilet.
Anything posted on Digg that emanates from a Triond site will often have 1 view...your's.

This isn't 'new', this reaction from Networks goes back more than two years.
This is the response a publishing site gets when it allows crap to be published.

Of course many people do Not write crap on Triond. Many great articles and
great writers were and are Triond users. They've done their best.

Triond hasn't.

Let's take Another glance...

Looking at the top of this article you see a Blue Screen of Death. It is a BSOD for those who write on a site which will be blocked. The user, having clicked on a url, assuming it has value, and getting worthless drivel will, if annoyed enough, ban the site.

This means, for example, if a user decides to ban Webupon, nothing posted there will turn up in a Google.

As bad as this is for a writer in relation to individual users, the word 'devastating' might not be inappropriate when it comes to Google in general.

If Google decides a site is a Content Farm no one will ever be directed there by a Google Search.

Did I mention?

Did I mention that Google owns Adsense?

When one posts an item on a publishing site, Google festoons it with Ads. People who go to the site will cause Google to disperse funds.

If the site is a real site and the user is really looking at the page, there can be no complaint. But if it's a crapsite which is 75% ads and the prose is a flushable, why should they pay?

It would be like paying for a commercial to be run in a commercial on television.

Think of it like this.

A lot of folks are going to be watching the Superbowl. Some might not get up to use the toilet during the ad break so will see the ad. But paying to run a commercial during a commercial in a crapshow is a waste of value. Not many people are watching the crapshow, and as soon as the commercial comes on they're out of the room.

Should we Be Worried?

Hubpages has taken note of Google's change in 'algorithim'.

Sites marked as 'Content Farms' will have very low ratings.

If one posts an article about George Washington on site that Google considers a Content Farm it will go on the last page.

A few million hits for George Washington, are turned up by a Google. The article posted on the Content Farm is on page 1,400,000.
Not likely anyone will click on it.

If a site has quality work, so that maybe only 10% is crap that slipped under the radar, well, that's negligible.

Most Content Farms, however, have done very little to change their status. They continue to publish whatever is submitted, unconcerned that their hits have fallen by 30%.

Most publishing sites are over stocked with Ads. Ads make up 2/3rds of the page. The site is paid for hosting those ads. As long as advertisers will pay, who cares if anyone reads the crap that is published?


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    • qeyler profile image

      qeyler 5 years ago

      What many users have done is to write advertising copy dressed as an article. Otheres use a formula to pop in keywords so that they will write; "Today everyone is intrested in KEYWORD. All over the world people are discussing KEYWORD..."

      On and one saying nothing but popping in the Keyword to attract search engines.

      So just imagine writing a template, then finding out 'what is trending' and pop in that word and publish the article.

    • TIMETRAVELER2 profile image

      Sondra Rochelle 5 years ago from USA

      Suzettenaples: one flag does not ruin things for a writer on HP. However, ongoing issues do. HP has guidelines that writers are supposed to follow. When they don't, they should be flagged. I am speaking here about overt, constant issues such as profanity, graphic photographs, etc. Nobody is going to flag someone who is following the rules and writing appropriately. I believe HP started the apprentice program for this very reason. Perhaps they should make it a requirement for all new writers. This would weed out the bad ones in a hurry.

    • qeyler profile image

      qeyler 5 years ago

      Here's the problem; Google's Panda, about which the article was written has been replaced by the Penguin. If thee is Spam, or low quality on a site, that site is punished. Hence one crummy article, one SEO stuffed piece of advertisement can bring down the whole site. Hubpages created the as a protection so that the rubbish published by is not supposed to effect you..but it does.

    • suzettenaples profile image

      Suzette Walker 5 years ago from Taos, NM

      I have only every flagged one piece on HP and that was one that was inapproriate for health reasons. It was irresponsible and could potentially hurt others, so I flagged it. But, who decides what is crud? What if it is someone who is trying to learn to write and starts out as a bad writer? Shouldn't they be allowed the opportunity to improve? I honestly don't know what the answer is.

    • TIMETRAVELER2 profile image

      Sondra Rochelle 5 years ago from USA

      The way to fix HP is for the good writers to vote thumbs down on pieces that are bad and for the staff to remove their work. I have to say that I've read mostly good articles on HP. The few bad ones I've seen, I've flagged.

      If everybody would do their part, we could fix this. It's to our best interest to do so, don't you think?

    • qeyler profile image

      qeyler 5 years ago

      Some sites are moderated to avoid the possibility of crud being posted. Of course, as you said, who would be the moderator? I know one site which is moderated for what I don't know.

    • suzettenaples profile image

      Suzette Walker 5 years ago from Taos, NM

      Thank you for writing this article in plain vocabulary we can all understand. I don't know the ins and outs of all this algorithm stuff, so this was very informative. I didn't know about "content farms" as I'm relatively new to HP. What a shame that these sights are not monitored, but then who would be the "censor?"

    • qeyler profile image

      qeyler 5 years ago

      It is terrible when the assumption is made that everything on Hubpages, for instance, is garbage.

    • phdast7 profile image

      Theresa Ast 5 years ago from Atlanta, Georgia

      Excellent article. All of this needed to be said, and probably said again. Thank you. I don't write on HP to make money, but it still bothers me of a lot of the content is of very low quality. Sharing.

    • qeyler profile image

      qeyler 6 years ago

      you're right in one sence firstpage, but as Hubpages is labeled a content farm, we all suffer.

    • firstpagenetwork profile image

      firstpagenetwork 6 years ago

      you only need to be afraid if you're a spammer, am I right, or am I right?

    • qeyler profile image

      qeyler 6 years ago

      The reason Hubpages was attacked first is that it has 14M views where other sites have like 480k. But it is inescapable blame must fall on the publishing site. It is the site, like Hp, which does nothing to maintain it's reputation. If you hubhop you will find perhaps 99 pieces of crap, back to back published here.

    • profile image

      Baileybear 6 years ago

      like your toilet humour. It seems HP is affected according to some of the big earners. Perhaps those that try to fool Google with all their back links to crappy articles are to blame (there are plenty of them)

    • qeyler profile image

      qeyler 6 years ago

      Thanks Sdy. What makes it bittersweet is that it's one of those 'i told you so' moments. I saw it coming. I was very upset about Hubpages drop in rankings

    • sdy53 profile image

      sdy53 6 years ago

      I almost collapsed weak kneed from your humorous,informative article. I write at helium due to the unmoderated voluminous tripe that spews at triond. Helium has a rating system which filters out the flushable that passes for articles at triond. Loved your article man.