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The Pareto Principle and Hubpage Success

Updated on March 16, 2011

Pareto Strategy for Hub Publishing

Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the people. Vilfredo went on to count the distribution of peas in his garden pea pods. His surprising result: 80% of the peas came from 20% of the pods.

This observation led to the Pareto Principle, also known as the 80-20 rule or the law of the vital few. In most businesses 80% of sales come from 20% of the customers.

How does the Pareto Principle apply to Hubpages? Well 20% of your articles will receive 80% of the traffic. Sadly from a business perspective 80% of your writing is wasted effort (apart from the pure satisfaction of writing).

Wouldn't it be great if you knew ahead of time which 20% of the articles were going to be popular so you could save all the wasted effort while still generating the same profit. Unfortunately that's impossible. You have to publish the articles and see which ones get the traffic.

Here's a publishing strategy to take advantage of the Pareto Principle. Publish a couple of short articles each day. At the end of each month, you'll have about 60 articles. 12 of those articles will have the comments and traffic. Take those 12 articles and pimp the hell out of them. Add images, break the stories up to include more ad blocks. In a year you'll have 700 articles in total with 120 long articles as a basis for your portfolio, You can then go through the 120 long articles and further optimize the 24 highest traffic articles.

It a little bit like making moonshine. You take the fruits of your life and write it into wine. Then you run the wine through a still to concentrate the alcohol while removing the crap impurities. Finally to get the really good stuff you run it all through the still again.

Update - Pareto Writing Strategy

Rontlog describes 4 techniques to  juice your popular hubpages.

 1. He adds an advert block at the top right

2. He adds appropriate Amazon products.

3. He cross-links to his most popular hubs (the 20% with the most traffic.

4. He uses Hubpage's title tool to tune his title..


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    • johndvan profile imageAUTHOR


      6 years ago

      When you get discouraged, remember the Pareto Principle.

    • johndvan profile imageAUTHOR


      7 years ago

      Thanks youmeget all encouragement deeply appreciated.

    • johndvan profile imageAUTHOR


      7 years ago

      Thanks for describing your writing strategy rontlog. I'll update the hub with your tips.

      My experiences with article popularity mirror yours. It's difficult to predict what will be a hit traffic-wise.

      I'll check out your hubs.

    • rontlog profile image


      7 years ago from England

      Thank you for this.

      I use the Pareto Principle with my hubs too.

      I make sure the 20% that get the most traffic

      - have an advert block at the top right

      - have some amazon products - no sales yet though :(

      - have lots of links to my other 20% hubs

      - has the most appropriate title, I tweak it using the Hubpage Titles tool.

      To be honest though, sometimes you write something that you think will get traffic - and it doesn't and then I wrote something really obscure and it is consistently 2nd best in terms of traffic - wierd :)

    • youmeget profile image


      7 years ago

      Very good hub.


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