ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Pareto Principle and Hubpage Success

Updated on March 16, 2011

Pareto Strategy for Hub Publishing

Vilfredo Pareto observed that 80% of the land in Italy was owned by 20% of the people. Vilfredo went on to count the distribution of peas in his garden pea pods. His surprising result: 80% of the peas came from 20% of the pods.

This observation led to the Pareto Principle, also known as the 80-20 rule or the law of the vital few. In most businesses 80% of sales come from 20% of the customers.

How does the Pareto Principle apply to Hubpages? Well 20% of your articles will receive 80% of the traffic. Sadly from a business perspective 80% of your writing is wasted effort (apart from the pure satisfaction of writing).

Wouldn't it be great if you knew ahead of time which 20% of the articles were going to be popular so you could save all the wasted effort while still generating the same profit. Unfortunately that's impossible. You have to publish the articles and see which ones get the traffic.

Here's a publishing strategy to take advantage of the Pareto Principle. Publish a couple of short articles each day. At the end of each month, you'll have about 60 articles. 12 of those articles will have the comments and traffic. Take those 12 articles and pimp the hell out of them. Add images, break the stories up to include more ad blocks. In a year you'll have 700 articles in total with 120 long articles as a basis for your portfolio, You can then go through the 120 long articles and further optimize the 24 highest traffic articles.

It a little bit like making moonshine. You take the fruits of your life and write it into wine. Then you run the wine through a still to concentrate the alcohol while removing the crap impurities. Finally to get the really good stuff you run it all through the still again.

Update - Pareto Writing Strategy

Rontlog describes 4 techniques to  juice your popular hubpages.

 1. He adds an advert block at the top right

2. He adds appropriate Amazon products.

3. He cross-links to his most popular hubs (the 20% with the most traffic.

4. He uses Hubpage's title tool to tune his title..

Comments

    0 of 8192 characters used
    Post Comment

    • johndvan profile imageAUTHOR

      johndvan 

      6 years ago

      When you get discouraged, remember the Pareto Principle.

    • johndvan profile imageAUTHOR

      johndvan 

      7 years ago

      Thanks youmeget all encouragement deeply appreciated.

    • johndvan profile imageAUTHOR

      johndvan 

      7 years ago

      Thanks for describing your writing strategy rontlog. I'll update the hub with your tips.

      My experiences with article popularity mirror yours. It's difficult to predict what will be a hit traffic-wise.

      I'll check out your hubs.

    • rontlog profile image

      rontlog 

      7 years ago from England

      Thank you for this.

      I use the Pareto Principle with my hubs too.

      I make sure the 20% that get the most traffic

      - have an advert block at the top right

      - have some amazon products - no sales yet though :(

      - have lots of links to my other 20% hubs

      - has the most appropriate title, I tweak it using the Hubpage Titles tool.

      To be honest though, sometimes you write something that you think will get traffic - and it doesn't and then I wrote something really obscure and it is consistently 2nd best in terms of traffic - wierd :)

    • youmeget profile image

      youmeget 

      7 years ago

      Very good hub.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)