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The Ph.D Link Building Course - Backlinkage Tips

Updated on March 20, 2011

One of the best kept secrets in the universe of backlinkage is pinging. What pinging does is to notify a blog site that your site has a new post. If you're installing it on a blog that is wordpress-compatible it's very simple. Set up wordpress, under Options click the Writing link. Now go all the way down the page until you see Update Services. There is a box underneath that which likely contains just one link.

Now go get a comprehensive and current list that you want to notify and just copy and paste. Every URL listed there will receive a prompt notification of a new post on your blog. It's a great automatic way of getting those backlinks flying around, furthermore, it is a concept that can easily be implemented by any webmaster into any form of website.

You can also get a backlink from a blog site via a trackback. A trackback is quite different than a blog post. The trackback adds onto an existing post a link to a third party blog. Consider it a way to make a site aware that another blog has just posted content that references it.

Let's walk through this. You've posted your "surfboard" comment. Now you go onto another similar site, find a somewhat related post, and use a trackback to inform the author that there is relevant information on the other blog. This permalink trackback appears on the third party blog so that its visitors read that you have germane information on the original blog, and can follow that link. The trackback works by sending a ping from one site to the other in order to make the notification. Once it's approved by the author, the post will be listed.

There are various superb ways to analyze the backlinks you are in the process of setting up and they're all easily locatable through a simple Google search. One of the key factors to look for on a target blog is whether it has a specific type of plug-in called a Top Commentator. Let's take for example a popular site which has ads for sale on it... a link on this site costs $200 which is not cheap. However, if you can make about 5 or 6 comments per day on the blog, you will find that it's relatively simple to stay on the Top Commentators list. These lists are usually updated regularly and feature links of the ten top commentators while removing that pesky "nofollow" attribute tag.

Nofollow Links

When the Nofollow link tag was created in order to provide web site owners and publishers with the option to add links to their site without losing PageRank to the site that they're linking back to. The nofollow tag was created to put an end to the various forms of forum spam and blogspam, the borderline-vandalistic process where posters go into forums and post meaningless notes just to gain some sort of linkage back to their own sites.

There have been some recent experiments to try and punch holes in the theory that Google does not follow Nofollow links and the jury is still out on the results. The general consensus is that there are various loopholes around the various Google algorithms and that Nofollow links are not the nefarious dead end that they have long been believed to be, and indeed were designed specifically to be.

Continued In: The Ph.D Link Building Course - Link Exchanges

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