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The Ph.D Link Building Course - Paid Link Purchases

Updated on March 20, 2011

Naturally, the most conventional and straight-forward way to construct a comprehensive network of inbound linkage is to pull out your checkbook. Your payment is processed by the website itself or a third party acting as an agent or facilitator. There are significant advantages to obtaining your inbound links in this manner. First of all you are not subject to the nuances of negotiating abstract concepts like mutually equivalent links. The transaction becomes very simple. You give me this link. I give you X dollars. That way all the parties in the transaction know exactly where they stand. This type of clear, fixed, predetermined expenditure easily fits into the calculation of budget costings, far better than the variable and unreliable traffic that may or may not be brought in by other non-cash forms of linkage.

Paying for your link is also much faster than fastidiously negotiating a link exchange or posting scores of comments on blogs. You find out the rate, you calculate if it's worth it to you, you pay for it, and it's up. No muss, no fuss, no bother. However, that leads us to what is easily the most common problem that most web entrepreneurs face day in and day out. Shortage of cash. Purchasing links requires those legal tender greenbacks, and although some links are available for a few dollars, some can fetch a thousand dollars or more.

Why would anyone pay thousands of dollars just for one measly link? For the same reason why corporations gladly pay millions of dollars for 30 seconds on the SuperBowl: they get results that are equivalent to the expenditure.

A link on a dead-end site is worth a couple of dollars tops. What you are going to derive from it in the way of traffic might leave you a dollar ahead if you're lucky. These types of paid link purchases are barely ever worth the effort. The effect on your site in purchasing a prime piece of web real estate on a truly major, quality site, however, can be palpable. If you play your cards right you can double or triple your money. You'll find that paying that $3,000 tab is much easier to take if you have generated $10,000 of business out of it.

When you have determined that your budget can take the hit, there are various and sundry ways of purchasing paid linkage. Since people in the 21st century are very willing to pay substantial amounts extra for convenience, it turns out that the most common method to purchase links is the easiest and fastest one... and of course, the most expensive: Purchasing from a third party. These third parties are essentially agents or middlemen between you and the site. There are a large number of them, and they can be found easily since most of them will carry the keywords Text Link Ad Broker.

Keep in mind that half of all your budget can be sucked up just in placement fees and not in link purchasing at all when you go through a text link ad broker. If you're not happy with this arrangement and are willing to trade in significant savings in exchange for a little of your own work, then you might want to consider dealing with the website directly. The way these services work is that advertisers post specific "Want" advertisements that include various specifications that they are seeking, such as PageRank, Alexa Rank, link location on the page and the frequency that the link will appear as on a single page only or throughout the site. Site owner publishers can post "Available" notices informing the community of what link space and type is currently available on their site and what payment they're expecting to receive for it.

Continued In: The Ph.D Link Building Course - Paid Link Purchases Part 2

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