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How to Write an Effective SEO Blog Post: Tips for Freelance Content Writers

Updated on July 24, 2015
A woman freelancer.
A woman freelancer. | Source

1. Ask for the reference site.

Browsing through a reference website.
Browsing through a reference website. | Source

Most of them will only provide their own requirements for the article such as the word count and the topic to write about. Don't wait that they'll be the one to ask if you need a link or access to their website or not. Instead, when you receive a proposal for blog post writing, ask the client about it immediately. Why?

Getting to know their website can help you create a content that will surely match their business. Also, you'll know about the kind of writing style that is most suitable and the existing articles. This technique will help you avoid issues such as duplicate or anti-client content.

2. Recommend keywords.

Highlighting the importance of SEO  auditing in targeting the best keywords.
Highlighting the importance of SEO auditing in targeting the best keywords. | Source

You will encounter clients who are new to online marketing and do not know anything about SEO. So, when they look for writers, they will only advertise the topic and word count. When this happens, be ready to give them an overview of SEO in relation to blogging. This way, they can easily get your point.

Oftentimes, they highly appreciate efforts such as this that they are willing to increase the pay per article. This also gives them an impression that you can be trusted, that you are the perfect candidate for the job, and can help them achieve their goal.

How do you determine the best keywords for the clients? One effective technique is to combine their products or services with their location. For example, if they are selling roller shutters in Sydney, Australia, you can use that phrase as the main keyword. So, that will be “roller shutters in Sydney”.

Another option is to combine their service with the events that they cater for. A client who is a provider of catering services for various events can use keywords such as, catering services for weddings, catering for corporate meetings, catering package for birthdays, and cater for special celebrations.

On the other hand, if you wanna search for the top keywords used in Google, you can use the Google Adwords Keyword Planner.

3. Use catchy words or phrases in the title.

An example of catchy, attractive title.
An example of catchy, attractive title. | Source

The key here is to ask yourself whether all types of users in the online world will notice the title or not. Using adjectives and the 5 W’s (Who, What, When, Where, and Why) is highly effective.

Say for instance you will be talking about website tools. Instead of writing “The Most Trusted Website Tools Today”, you can go for a question such as “What Are the Most Trusted Online Tools Now?” The second will stir more interest or curiosity from the readers compared to the first one.

4. Add meat to your content.

The people of today are smart enough to know the basics of everything so avoid including concepts that are understandable enough. As other writers say, avoid stating the obvious.

Oftentimes, users look for meaty content, those they can get a great deal of something after reading. In short, you must write with substance and not just for the sake of creating something.

Your goal as a blogger is to entertain your readers by using real situations and introducing lessons, facts or discoveries.

Say no to Mr. or Ms. Fluffy. Write with substance and meaning.

— Miss Eva Gono

5. Make it natural like the nature.

Make it natural like nature.
Make it natural like nature. | Source

So you have the keywords ready for the client. Your next concern is how to insert these into the article. Remember this one essential rule in keyword insertion – make it natural. If there is any hint that it is purposely fitted to advertise a product or service, do not go for it.

The key there is to come up with a direct match topic. You just have to determine the category of the website and find a subcategory that relates to the topic.

6. Add images.

Images can make the blog visually appealing and fun. Suggesting something to readers with a corresponding picture showing how’s it done can be very effective in increasing their attention span.

When searching for images, go for those with high resolution and big size in relation to the subject matter at hand.

7. Include authoritative links.

Authoritative sources from famous blogs, websites and books can add credibility to an article. It gives an impression to your readers that you have a sure, clear basis of your claims, findings or recommendations.

8. Add a conclusion all the time.

Some writers are actually in the habit of just listing ideas or points and then leave their readers. This should not be the case. Conclusions can actually be used to convince your readers to browse more on the website. It finalizes whatever ideas you laid down at the beginning.

9. Feature an internal link.

Internal links refer to one of the many previous articles in the blog that can be used to convince the user to stay longer in the site and read more.

10. Be specific with the page title and anchor text.

When writing page titles, these should not be more than 75 characters, while anchor texts should only be 3 to 4 words. Make sure that together with the article’s heading or title, all of these should be written in different styles and words.

The page title should summarize the article while the anchor text should provide a brief description of the topic covered.

11. Place ALT text below images.

These texts can actually help increase the traffic of a website. When people search for a particular image, this will show up, linking to the article. So, you’ll have a new visitor to the site.

12. Utilize subheadings.

Just like this article, subheadings should be used in order to make your article organized and readable.

13. Connect to your audience.

Blogs, in their nature, are not academic. Instead, they are used to expose something in a fun and personal way.

Connect to all your audience.
Connect to all your audience. | Source

So, are you now ready to write your own highly effective SEO blog post?

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    • Evane profile imageAUTHOR

      SZQ TV 

      3 years ago

      Hi Papillon man!

      Yeah, I am so happy to know that you find this hub very helpful :) All of the ideas I included are based on what I learned in my previous employment. :)

    • Papillon man profile image

      Dale Tinklepaugh 

      3 years ago from Las Vegas, Nevada

      Awesome! Thank you for packing so much useful information into your article and including so many fascinating links. It's going to take a while to get through them all. But judging from the ones I've already read, it will be well worth the time. Great job.

    • Evane profile imageAUTHOR

      SZQ TV 

      3 years ago

      Hi quildon! Thank you :) Oh yes, SEO is very important when writing blog posts. It can affect the quality of traffic our hubs can get. :) Looking forward to read more of your excellent hubs :)

    • quildon profile image

      Angela Joseph 

      3 years ago from Florida

      Great article, Evane. I know how to integrate keywords into my writing when the client asks for it, but when I'm writing my own blog posts, I forget about SEO. Maybe it's time to change that. Thanks for following me here on hubpages.

    • Evane profile imageAUTHOR

      SZQ TV 

      4 years ago

      Oh thank you SavioC. My pleasure.

    • SavioC profile image


      4 years ago

      Excellent teaching material. Thanks Evane.


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