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Two Million-Page-View Hubbers Discuss Maximizing Ad Income
embitca is the newest inductee into the Million Page View Hub Club, and what makes her success even more remarkable is that she achieved this impressive milestone in about 1/8th the number of published Hubs that I required to reach the Million mark.
Therefore, when she commented on the 1000+ Hub Ad Challenge I had published in my Hub:
I was extremely interested in learning from this Boston Prodigy any hints she could have to help maximize my own ad income, which I have repeatedly stated in various Hubs is relatively minute in comparison to my prolific Hub output.
I don't for one minute try to deny that I am anything but an Ad Agnostic. I stated in my Hub:
I have never written a single Hub around what I think I could get in AdSense clicks and I never will.
That conviction remains rock solid, but I would be a fool to not try to increase my earnings by jiggling around ad placements, tag selection, and other elements which do not directly impinge on my own editorial freedom and commitment to serve my readers first and foremost.
Therefore, here are embitca's comments, interspersed with my own. I am publishing this "conversation" in the hope and expectation that many Hubbers will be able to pick up some tips from our combined experience in order to earn as much money as possible on the superlative HubPages platform:
Hal, great hub! Your hubs are amazing and clearly you know how to capture the Google love, so I think there's got to be a way to increase your income with what you already have going here.
embitca, thank you for the kind words. Much appreciated coming from a fellow Million Hubber.
Do you know what hubs are currently making you the most with Adsense? If not, figuring that out is the first step.
I've spent many an hour poring through the various AdSense reports and it turns out that there is very little statistical fluctuation from one Hub to the next.
Let's take a look at May 09: My lowest Page CTR was 0.44% and my highest was 2.29%. Based on up to 4,000 Page Impressions per day, the highest number of clicks I received in one day was 34 which resulted in earnings of $8.56.
I recently had a day with more than 5,000 Page Impressions where the Page CTR was 0.29% with earnings of $2.22! There are some Hubbers reporting on the Forums that their Page CTRs reach 50%! I find it very difficult to believe that any Hub can reach those levels. If we do a bit of math, I should have earned $400 that day!
I have had days of over 13,000 Page Impressions where I have earned ten bucks on about 20 clicks. By having a 50% Page CTR, I should be looking at a thousand dollars on that one day!
Actually, in reviewing some of my earlier Adsense reports, here is an interesting day: almost 37,000 Page Impressions, Page CTR of 0.17%. Ouch!
I am approaching the Hubbers who claim that they are converting half their page views into clicks with the same sort of skepticism that I reserve for those individuals who insist that they were kidnapped by flying saucers. I'm not overtly stating outright that they're insane, but until they can provide some hard, real, verifiable evidence, I'm going to maintain my skepticism.
Even if you decide to only track the first 20 or so of your highest traffic hubs, I think it would give you some valuable info. But if you can, I would track your top 200.
I regularly have about 20 Hubs that receive over 50 page views per day every single day. I'm ready to track them in any way you deem preferable.
Once you are tracking, then it is time to start tinkering. I would leave the MPG hubs exactly as they are, but for a lot of your other hubs I would move the photos that are to the right of the first text capsule.
There are two ways to experiment:
1. Move the photo up so its the top capsule and takes up the width of the hub
I understand the ad reasoning behind not having the top photo to the side of the text at half column width: It allows for a straight through ad placement at that point: and in order to avoid that reader distraction that's why I usually place them at half width... I'm sure you can tell by now that I am not really an enthusiastic ad placer!
2. Bump the photo down the page. (Sometimes I cut my text into two capsules so that I can display a photo partway down a long text page.)
I'm not clear on the reason behind placing the only image halfway down the text, though. Is it to plunk a horizontal band of ads right smack dab in the middle of the article?
What we want to see for no. 2 is Adsense ads immediately to the right of your first paragraph of text. For no. 2, it will basically be Adsense, Photo, Adsense (which is the way your MPG hubs are already laid out).
It's interesting that I never consider the placement of ads as relative to the vertical column. It's a point that I believe many Hubbers could learn from.
See Lissie's hub on Adsense Placement for visuals.
It is an excellent resource and one that every Hubber should read right now.
I would also add more tags and see if you can get the Adsense ads a little more relevant. For the MPG hubs, you have four tags, and don't include the brand names of the vehicles you are writing about in your tags. So in the Honda MPG hub, I'd add Honda MPG, Honda Motorcycle MGP, Honda Sixes, Honda Boxers, etc.
I am notorious for finding the writing of tags a semi-imposition. Again, it's my old "Write For The Reader, Not The #$%&ing Ads" mentality that I simply cannot exorcise no matter what I do. However, I have had a long series of 43 Hubs which had over 24 highly relevant tags each and they didn't perform any better or worse than the statistical norm.
I think if you start just with tweaking Adsense, you should see some results. Then you can always add Ebay back in there later if you want to. Ebay motors can be very lucrative, but that would probably require much more tinkering with your stuff and you may not want to do that. Increasing your adsense income though shouldn't be too difficult, as long as you are tracking things to see what works.
I've published hundreds of Hubs with eBay Capsules and many of them have been on Automotive issues. I just checked my eBay earnings and they were $2.05. That's total since I started two years and over 1,000 Hubs ago. My Amazon total earnings for the last two years are $23.45 and with their minimum $100 threshold, I look forward to receiving my first cheque from them sometime in November, 2015.
And as I stated in my 1,000 Hub Hub, Kontera has yet to sign me up even after I've included their tags on each and every single one of my Hubs ever published and exchanged a fair number of emails with them. Not real happy with that.
Therefore, embitca, thank you for your extremely valid input and insight. I look forward to continuing this conversation which hopefully will assist as many of our fellow Hubbers as possible to maximize their ad earnings... including me!
And, yes, the race to 2 million page views is on, embitca! But I'm pretty sure you're going to trounce me! You're awesome!