Using a Hub Milestone to Make Hubs More Searchable and Accessible
Any Hub milestone is a good opportunity to make changes to previously published Hubs and to fine tune hub publishing procedures to ensure Hubs are easier to find via search engines and more accessible to people using HubPages. This Hub is an explanation of what I have learned regarding how to write Hubs in a way that increases their ranking in major search engines such as Google, Bing, and Yahoo, and how to use the resources provided by HubPages to publish Hubs in a manner that provides the best opportunities to drive internal HubPages traffic to Hubs. With the constant changes at HubPages, it is an ongoing process to implement changes to existing Hubs.
Using Search Engine Optimization (SEO) Techniques to Increase Organic Hub Traffic
The ultimate goal of most writers on Hubpages is to generate organic traffic to their Hubs from search engines, so they can enjoy the satisfaction that people are reading their Hubs to gain knowledge and can benefit monetarily from Hub viewings. The key to generating organic traffic to Hubs from search engines is to implement Search Engine Optimization (SEO) techniques within a Hub, so that the Hub is ranked highly in search engines, increasing the Hub’s visibility to people searching for information on the Internet.
A Hub milestone is the perfect time to go back and look at your existing Hubs to ensure that SEO techniques are implemented on all Hubs to maximize organic search engine traffic potential. Explaining SEO techniques is beyond the scope of this Hub (see: What Is Search Engine Optimization (SEO)?), since SEO requires a thorough explanation to be properly understood and implemented. However, it needs to be stressed that it is very important to learn and implement SEO techniques to ensure your Hubs can be found by the Internet community and reach their intended audiences to generate organic traffic.
Proofreading and Updating Hubs
A Hub milestone is a good opportunity to re-read existing Hubs to ensure that they do not contain grammatical errors or typos, and to update information within Hubs that is outdated. There are many benefits to ensuring Hubs are written with correct grammar and have current and accurate information, beyond the desire to publish high quality writing. First off, readers will take your Hubs more seriously, and will be more likely to share your Hubs via social networking sites, backlink to your Hubs, or subscribe to you on HubPages to read your future Hubs. Furthermore, if your Hubs are well written and are considered accurate and up to date sources of information, the potential for organic Internet traffic from search engines and backlinks from other websites and articles increases.
Ensure Hubs Are Properly Categorized
To make Hubs easier to locate on HubPages and attract readers looking for Hubs about specific topics, make sure Hubs are in the correct category. A Hub milestone is a time when the original categorization of a Hub can be reconsidered to determine if it would fit better in a different a category or subcategory that might attract more readers.
Ensure Hubs Are Properly Grouped
HubPages provides the capability to place Hubs in groups that an author on HubPages can name and organize. When Hubs are placed in groups, links are placed at the bottom of grouped Hubs, so readers can see similar Hubs by the same author and select a link to read them. This makes Hubs more visible and can potentially increase traffic to your Hubs; therefore, it is recommended to use a Hub milestone as an opportunity to either group Hubs or to review the existing grouping of Hubs to ensure that they are grouped properly, so the grouping is effective in attracting readers.
The HubPages grouping feature is accessed by selecting the Hubs button in the body of the page while in the My Account section of HubPages, then the Categories link from the navigation bar along the left side of the page, then the Edit Groups link in the body of the page. The page that is displayed is called Your Hub Groups. New groups can be added by selecting the Add New Groups button. A Hub is then dragged from the bottom of the Assign Hubs to Groups section of the page (Orphan Hubs) to the relevant group that the Hub belongs in.
Add Links to Other Hubs You Created on HubPages
Once a writer at HubPages reaches a Hub milestone, they have created a number of Hubs that may or may not be correctly linked to their other Hubs. A Hub milestone is a good time to look at how the Hubs you have created can be linked internally within the Hubs to other Hubs created by you and other HubPages writers. This not only potentially increases traffic to your Hubs from people reading your Hubs, but it also has the added benefit of increasing the Hub Score for your Hubs, since HubPages rewards linking to other Hubs within Hubs with a higher Hub Score.
Add A Video or Two To Your Hubs
HubPages is encouraging Hubbers to add video capsules to their Hubs to make the reader experience more dynamic and to keep readers engaged longer on Hubs, which in turn should help a Hubber's Google ranking since Google takes into account how long a page is viewed when it compiles its search ranking score. While there is no way to directly monetize videos in your Hubs, unless you are linking to your own videos on a site that allows you to monetize them, such as YouTube, it is a good idea to use a Hub Milestone to ensure your Hubs have relevant and interesting videos and that any videos that are already associated with your Hubs are still reachable and provide up to date information.
Share Hubs On Social Networking & Bookmarking Sites
HubPages no longer includes sharing buttons on Hubs to common bookmarking sites, such as Reddit and StumbleUpon; however, they still provide sharing buttons on Hubs to social networking sites, such as Facebook. Use a Hub milestone to take the initiative to share your Hubs on social networking and bookmarking sites on the Internet. Sharing hubs is a good way to drive traffic to your Hubs, and also to build a following for your Hubs outside of the HubPages community.There are many places to share your Hubs on the Internet, including but not limited to: Facebook, Google+, Tumblr, Twitter, Pin It, Reddit, StumbleUpon, and Digg. A Hub milestone is also a good opportunity to try article bookmarking and sharing websites, such as RedGage and to develop a Hub sharing protocol to follow each and every time you publish a Hub that ensures that the Internet community immediately knows that you have published a new Hub.
Happy Hubbing! :-)
Google Method for Writing Articles on HubPages
© 2012 John Coviello